---
title: "Keyforge — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/keyforge"
last_updated: "2026-08-08T14:55:42.872Z"
locale: en
meta:
description: "Niche score 38/100 · $22K/yr market · 23K searches/yr · $35.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $22K/yr market · 23K searches/yr · $35.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Keyforge — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **keyforge**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 21Conversion 34Competition 24Returns 68Price range 65Avg price 95Brand share 0Review moat 95Quality gap 72
**Review moat**
**Incredible****98.94**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$35.68**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$6.97–$137.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$22K**
$22K/yr · 23K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, keyforge is a $22K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **keyforge market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$18K–$27K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#3,730**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **29%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Ghost Galaxy48% - Fantasy Flight Games23% - Lucky Line23% - Asmodee5% - Keymarx2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.
700500Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/keyforge/trend)
## **Top keyforge products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$7K40%$9K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lucky Line Key Shapes House Key Blanks Medieval Life Variety 4 Pack in KW1 (B100MK)**Lucky Line**$14.57**4.4★86 rev](https://www.amazon.com/dp/B08L477K8Q) [2**Aember Skies Prerelease Pack - Keyforge**Ghost Galaxy**$23.24**5.0★1 rev](https://www.amazon.com/dp/B0GN5S4LB2) [3**Fantasy Flight Games Keyforge: Age of Ascension 2-Player Starter Set**Fantasy Flight Games**$11.27**4.6★466 rev](https://www.amazon.com/dp/B07RJTMTG7) [4**KeyForge: mber Skies Display**Ghost Galaxy**$100.26**2.2★5 rev](https://www.amazon.com/dp/B0DHDBP8V6) [5**KeyForge: Menagerie Deck Display - (Set of 12 Decks) Unique Themed Card Decks for Casual Play Ages 14+ 2 Players 30-45 Minute Playtime Made by Ghost Galaxy**Ghost Galaxy**$82.96**5.0★1 rev](https://www.amazon.com/dp/B0D2LWLDV2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Aember Skies Prerelease Pack - Keyforge**Ghost Galaxy**$23.24**1 rev4mo ago](https://www.amazon.com/dp/B0GN5S4LB2) [**KeyForge: Discovery 1-Player Starter**Ghost Galaxy**$22.95**1 rev1y ago](https://www.amazon.com/dp/B0DP3HWZMN) [**KeyForge: mber Skies Display**Ghost Galaxy**$100.26**5 rev1y ago](https://www.amazon.com/dp/B0DHDBP8V6) [**KeyForge: Geistoid Manifestation Extra-Wide Playmat**Ghost Galaxy**$10.86**2 rev1y ago](https://www.amazon.com/dp/B0DHDDYSG3) [**KeyForge: Ekwidon Blue Light Special Extra-Wide Playmat**Ghost Galaxy**$9.78**0 rev1y ago](https://www.amazon.com/dp/B0DHDCJTW7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Keymarx Key Organizer for Men Compact Key Holder Minimalist Key Case Metal Key Chain Key Holder for Keychain Secures 2-5 Keys**Keymarx**$22.63**4.3★**▲ 200%**](https://www.amazon.com/dp/B0D25C414C) [**Aember Skies Prerelease Pack - Keyforge**Ghost Galaxy**$23.24**5.0★**▲ 181%**](https://www.amazon.com/dp/B0GN5S4LB2) [**KeyForge: Ekwidon Blue Light Special Extra-Wide Playmat**Ghost Galaxy**$9.78**0.0★**▲ 101%**](https://www.amazon.com/dp/B0DHDCJTW7) [**Lucky Line Key Shapes House Key Blanks Medieval Life Variety 4 Pack in KW1 (B100MK)**Lucky Line**$14.57**4.4★**▲ 91%**](https://www.amazon.com/dp/B08L477K8Q) [**KeyForge: Geistoid Manifestation Extra-Wide Playmat**Ghost Galaxy**$10.86**4.5★**▲ 29%**](https://www.amazon.com/dp/B0DHDDYSG3)
**~~View all trending →~~**
## **What buyers say about keyforge**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Durability**50%
*“1 year EDC no faults”*
**Locking Mechanism**17%
*“The screw seems secure”*
**Ease Of Use**17%
*“Easy enough to flip them out with one finger”*
### **What buyers complain about **
**Display-Overall**25%
*“Fantasy Flight rips you off eleven of the twelve Archon decks per deck display”*
**Advertised Vs Actual Product**25%
*“Does not match description”*
**Quality-Overall**25%
*“Just feels cheap”*
**Size-Overall**8%
*“It was a tight fit”*
### **Top return reasons **
**Size-Overall**36%
**Advertised Vs Actual Product**20%
**Weight Heavy**9%
**Locking Mechanism**9%
**Durability**5%
**Value For Money**5%
**Instructions/User Manual/Troubleshooting**5%
**Fastener Quality**5%
**Quality-Overall**5%
**Scratch Resistance**5%
## **Common questions**
- **Is keyforge profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Skip it (38/100).
- **How competitive is the keyforge niche?**
- 5 brands and 45 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in keyforge?**
- Top complaints mined from reviews: Display-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.3%.
- **When does demand for keyforge peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the keyforge niche?**
- Listings span $6.97–$137.70; the average listing price is $35.68 (sweet spot $15–$100). The average incumbent carries 99 reviews — the moat a new listing must climb.
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