---
title: "Trend — ken - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/ken/trend"
last_updated: "2026-08-08T14:16:36.420Z"
locale: en
meta:
  description: "Niche score 55/100 · $1.8M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $1.8M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — ken - Flapen"
---

# **ken**

**Worth a look**

Shows a $1.8M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 91Growth 31Conversion 33Competition 76Returns 84Price range 88Avg price 91Brand share 4Review moat 48Quality gap 23

**Market size**

**Great****$1.8M**

$1.8M/yr · 3.1M searches

**Avg price**

**Great****$21.55**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.61–$86.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Review moat**

**Okay****1,732.59**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+4.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Trend