---
title: "Kakashi — $124K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/kakashi"
last_updated: "2026-08-08T13:37:18.863Z"
locale: en
meta:
description: "Niche score 46/100 · $124K/yr market · 248K searches/yr · $36.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $124K/yr market · 248K searches/yr · $36.70 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kakashi — $124K/yr Amazon US Niche (2026) - Flapen"
---
# **kakashi**
**Skip it**
Weak search conversion (1.4%) — this niche doesn't clear our bar today.
Market size 28Growth 25Conversion 17Competition 69Returns 91Price range 61Avg price 95Brand share 52Review moat 45Quality gap 19
**Avg price**
**Incredible****$36.70**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$12.04–$150.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,006.41**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$124K**
$124K/yr · 248K searches
**Growth**
**Bad****-0.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, kakashi is a $124K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kakashi market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$110K–$147K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#9,939**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **41%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▲rising
**Sellers**
**227**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 78%
**Open market**
**22%**
- Funko27% - Banpresto22% - Generic10% - Megahouse7% - BANDAI7% - ANIME HEROES5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.6% search growth over the last 90 days.
10K6KHoliday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/kakashi/trend)
## **Top kakashi search terms**
- **kakashi**95K/yr-5.2%0.5% conv. - **kakashi figure**70K/yr+15.8%0.7% conv. - **kakashi funko pop**37K/yr-12.8%2.6% conv. - **kakashi hatake**16K/yr-17.6%0.6% conv. - **kakashi action figure**13K/yr+7.8%0.7% conv. - **naruto kakashi**9K/yr-6.3%0.8% conv. - **funko pop kakashi**6K/yr-2.0%2.1% conv. - **kakashi funko**3K/yr-9.6%2.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/kakashi/search-terms)
## **Top kakashi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! Anime: Naruto Shippuden - Kakashi - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$15.41**4.8★10,788 rev](https://www.amazon.com/dp/B01M5KD9Y6) [2**Generic Anime Weightlifting Belt - Durable Leather Belt for Back Support during Powerlifting Squats and Deadlifts - XL Kakashi Hatake**Generic**$97.99**4.3★7 rev](https://www.amazon.com/dp/B0DFP6NSW8) [3**Banpresto - Naruto Shippuden - Hatake Kakashi Grandista Figure**Banpresto**$26.56**4.8★45 rev](https://www.amazon.com/dp/B0DQVCX6MT) [4**Banpresto - Naruto - #03 Kakashi Hatake (72 Series) (ver. B) Figure**Banpresto**$28.86**0.0★0 rev](https://www.amazon.com/dp/B0G122LJY9) [5**Ultimate Legends - Naruto - Kakashi Hatake 5 Action Figure**BANDAI**$16.88**4.6★927 rev](https://www.amazon.com/dp/B09Y9KZT3J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Banpresto - Naruto - #03 Kakashi Hatake (72 Series) (ver. B) Figure**Banpresto**$28.86**0 rev5mo ago](https://www.amazon.com/dp/B0G122LJY9) [**Banpresto - Naruto - #63 Kakashi Hatake (72 Series) (ver. A) Vibration Stars Figure**Banpresto**$29.51**1 rev6mo ago](https://www.amazon.com/dp/B0GGL9VLN7) [**Banpresto - Naruto Shippuden - Kakashi Hatake (Special Edition) Grandista Figure**Banpresto**$56.23**0 rev6mo ago](https://www.amazon.com/dp/B0FTT1VBXM) [**Epic Collectibles Pop Anime: Naruto Shippuden - Young Kakashi Hatake**Epic Collectibles**$17.09**8 rev9mo ago](https://www.amazon.com/dp/B0FZ19MPDH) [**Funko Pop! Bitty: Naruto Shippuden - Kakashi Sakura Sasuke and Chase Mini Figure - 0.9 Inch (2.2 Cm) - Anime Collectable - Gift Idea - Stackable Display Shelf Included**Funko**$14.34**136 rev9mo ago](https://www.amazon.com/dp/B0F44BFDML)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Generic Anime Weightlifting Belt - Durable Leather Belt for Back Support during Powerlifting Squats and Deadlifts - XL Kakashi Hatake**Generic**$97.99**4.3★**▲ 305%**](https://www.amazon.com/dp/B0DFP6NSW8) [**CROWN Anime Shorts - Breathable Stretch Compression Gym Short with Pockets and Towel Holder (L-BlackKai8)**FOR KINGS. BY KINGS CROWN LMTD SUPPLY**$39.92**4.1★**▲ 245%**](https://www.amazon.com/dp/B0DLL81R6L) [**Megahouse Variable Action Heroes Dx: Naruto Shippuden: Hatake Kakashi Action Figure**Megahouse**$91.26**4.7★**▲ 229%**](https://www.amazon.com/dp/B07BJKVX25) [**Banpresto - Naruto - #63 Kakashi Hatake (72 Series) (ver. A) Vibration Stars Figure**Banpresto**$29.51**5.0★**▲ 175%**](https://www.amazon.com/dp/B0GGL9VLN7) [**Banpresto - Naruto - #03 Kakashi Hatake (72 Series) (ver. B) Figure**Banpresto**$28.86**0.0★**▲ 153%**](https://www.amazon.com/dp/B0G122LJY9)
**~~View all trending →~~**
## **What buyers say about kakashi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“He really like them good quality for the price definitely great gift”*
**Collectibles**16%
*“Great 👍 Another piece to my collection”*
**Advertised Vs Actual Product**15%
*“Exactly what we wanted”*
**Gifting Purpose**13%
*“Perfect gift”*
**Soft Feel**7%
*“Its cute and softness”*
**Value For Money**6%
*“Worth it”*
**Comfort-Overall**2%
*“very comfortable”*
**Design-Overall**2%
*“The design is cute”*
**Temperature Retention**2%
*“Keeps drinks cold look amazing”*
**Shape/Style**1%
*“Its impressive how well its retained its shape and how the decal shows no sign of wear and tear”*
### **What buyers complain about **
**Size-Overall**25%
*“The blind box was way bigger than i anticipated”*
**Advertised Vs Actual Product**17%
*“Misleading not sold by Funko”*
**Brightness/Shine/Glow**17%
*“The Glow is Weak with this one”*
**Quality-Overall**17%
*“Quality is terrible”*
**Material Quality**6%
*“is made with very cheap material”*
**Adhesion/Stickiness**6%
*“the glue is basically everywhere”*
**Durability**6%
*“Falling apart the second it came out of the package”*
### **Top return reasons **
**Size-Overall**33%
**Value For Money**13%
**Defective Material/Parts**10%
**Durability**6%
**Advertised Vs Actual Product**5%
**Scratch Resistance**4%
**Quality-Overall**4%
**Length**3%
**Material Quality**3%
**Display-Overall**3%
## **Common questions**
- **Is kakashi profitable to sell on Amazon United States?**
- The niche generates $124K/yr across 41 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the kakashi niche?**
- 19 brands and 227 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in kakashi?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Brightness/Shine/Glow. The return rate is 1.2%.
- **When does demand for kakashi peak?**
- Demand peaks in Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the kakashi niche?**
- Listings span $12.04–$150.29; the average listing price is $36.70 (sweet spot $15–$100). The average incumbent carries 2,006 reviews — the moat a new listing must climb.
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