---
title: "Jumbo Crayons — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/jumbo-crayons"
last_updated: "2026-08-08T13:36:42.666Z"
locale: en
meta:
description: "Niche score 55/100 · $1.4M/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $1.4M/yr market. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Jumbo Crayons — $1.4M/yr Amazon US Niche (2026) - Flapen"
---
# **jumbo crayons**
**Worth a look**
Shows low returns (0.9%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Market size 85Growth 33Conversion 84Competition 39Returns 96Price range 72Avg price 78Brand share 20Review moat 26Quality gap 24
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.4M**
$1.4M/yr · 960K searches
**Conversion**
**Great****9.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.04**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$1.27–$50.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+6.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,851.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, jumbo crayons is a $1.4M/yr Amazon United States market (960K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jumbo crayons market data**
- **Units sold / yr**
- **100K–125K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.6M–$2.0M**
- units × avg price
- **Conversion rate**
- **9.2%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **54%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **134 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**136**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 97%
**Open market**
**6%**
- Crayola65% - Cra-Z-Art15% - Officygnet5% - TinyGeeks4% - Momo & Nashi3% - FUMILE2% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.8% search growth over the last 90 days.
30K20KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/jumbo-crayons/trend)
## **Top jumbo crayons search terms**
- **jumbo crayons**406K/yr+13.6%6.8% conv. - **jumbo crayons for toddlers 1-3**95K/yr-18.1%7.5% conv. - **large crayons**67K/yr+2.7%8.1% conv. - **crayola jumbo crayons**42K/yr+41.8%5.4% conv. - **big crayons**44K/yr-16.2%8.5% conv. - **big crayons for toddlers 1-3**38K/yr-22.1%11.3% conv. - **large crayons for toddlers 1-3**35K/yr-39.9%9.3% conv. - **thick crayons**26K/yr+10.0%7.5% conv. - **fat crayons**27K/yr+17.2%8.2% conv. - **jumbo crayola crayons**17K/yr+101.8%6.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/jumbo-crayons/search-terms)
## **Top jumbo crayons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$71K10%$142K15%$213K20%$284K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRAYOLA Crayon Extra Jumbo So Big 12 Pack**Crayola**$12.02**4.8★1,077 rev](https://www.amazon.com/dp/B00VXXTILA) [2**Crayola Large Crayons - Assorted (8 Count) Giant Crayons for Kids & Toddlers Ages 2+**Crayola**$5.76**4.7★3,961 rev](https://www.amazon.com/dp/B001E63EJS) [3**Binney & Smith Crayola(R) Large Crayon Set Lift-Lid Box Assorted Colors Box Of 16**Crayola**$7.55**4.7★4,035 rev](https://www.amazon.com/dp/B004LBXW7W) [4**Cra-Z-Art 8ct Jumbo Crayons for Children Back to School Essential for Ages 3 and Up**Cra-Z-Art**$1.27**4.6★2,794 rev](https://www.amazon.com/dp/B003U8Y4R4) [5**Crayola Jumbo Crayons Classpack (200ct) Large Toddler Crayons Teacher Classroom Must Haves Bulk School Supplies Essential Preschool & Kindergarten Art Supplies**Crayola**$40.23**4.8★1,526 rev](https://www.amazon.com/dp/B000CBUQP6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**24 Colors Jumbo Crayons for Toddlers 1-3 Non-Toxic Washable Crayon for Kids Ages 4-8 Easy to Hold and Unbreakable Big Toddler Crayons for Toddler Coloring.Best Gift for Holiday Travel and Art**FUMILE**$9.72**265 rev1y ago](https://www.amazon.com/dp/B0F29ZH4TZ) [**Officygnet 24 Colors Jumbo Crayons for Toddlers Easy to Hold Large Crayons for Kids Non-Toxic Big Crayon for Kids Coloring & Art Supplies Ideal Birthday Gift Easter Party Favor for Boys Girls**Officygnet**$18.37**150 rev1y ago](https://www.amazon.com/dp/B0F293512T) [**Jumbo Crayons For Toddlers 1-3 - 16pc Toddler Crayons For Kids Ages 4-8 1-3 2-4 - With Printed & PDF Crayon Color Sheets - Non Toxic Washable Large & Easy To Grip - Toddler Coloring Art Supplies**Momo & Nashi**$14.44**1,294 rev1y ago](https://www.amazon.com/dp/B0DBHRP6SK) [**16 Colors Jumbo Crayons for Toddlers Washable Easy to Hold Large Crayons for Kids Ages 4-8 Non-Toxic Crayon for School Art Supplies Classroom Must Haves Birthday Easter Gifts for Boys Girls**Officygnet**$14.90**338 rev1y ago](https://www.amazon.com/dp/B0DNWPMZB9) [**YSNYSN 8 Colors Baby Crayons for Toddlers 1-3 Non-Toxic Washable Jumbo Silky Crayons for Kids Ages 4-8 Easy Grip Engaging and Educational Art Supplies and Gift for Babies**YSNYSN**$16.62**159 rev2y ago](https://www.amazon.com/dp/B0FSPVNVKV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crayola Jumbo Crayons Assorted Colors Great Toddler Crayons 16 Count**Crayola**$8.91**4.7★**▲ 108%**](https://www.amazon.com/dp/B07L6VQDSC) [**Crayola 52-0389 Crayons Jumbo Pack of 2**Crayola**$9.90**4.8★**▲ 67%**](https://www.amazon.com/dp/B013P1ZGBS) [**YSNYSN 8 Colors Baby Crayons for Toddlers 1-3 Non-Toxic Washable Jumbo Silky Crayons for Kids Ages 4-8 Easy Grip Engaging and Educational Art Supplies and Gift for Babies**YSNYSN**$16.62**4.6★**▲ 67%**](https://www.amazon.com/dp/B0FSPVNVKV) [**Crayola Jumbo Crayons Classpack (200ct) Large Toddler Crayons Teacher Classroom Must Haves Bulk School Supplies Essential Preschool & Kindergarten Art Supplies**Crayola**$40.23**4.8★**▲ 42%**](https://www.amazon.com/dp/B000CBUQP6) [**24 Colors Jumbo Crayons for Toddlers 1-3 Non-Toxic Washable Crayon for Kids Ages 4-8 Easy to Hold and Unbreakable Big Toddler Crayons for Toddler Coloring.Best Gift for Holiday Travel and Art**FUMILE**$9.72**4.4★**▲ 30%**](https://www.amazon.com/dp/B0F29ZH4TZ)
**~~View all trending →~~**
## **What buyers say about jumbo crayons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**19%
*“Beautiful colors”*
**Size-Overall**14%
*“Good size”*
**Durability**11%
*“They do not break”*
**Ease Of Use**8%
*“Easy for little hands”*
**Quality-Overall**8%
*“Great crayola quality”*
**Grip**5%
*“Good grip, Easy to clean”*
**Value For Money**5%
*“Good value for money”*
**Advertised Vs Actual Product**4%
*“Exactly what we needed”*
**Fun/Entertainment Experience**3%
*“a lot of fun”*
**Strength**2%
*“They are sturdy”*
### **What buyers complain about **
**Color**23%
*“Not Great Color”*
**Durability**13%
*“Broken”*
**Size-Overall**11%
*“Large”*
**Quality-Overall**4%
*“Junk”*
**Value For Money**4%
*“Expensive”*
**Smell**3%
*“Has a chemical smell”*
**Product Condition**3%
*“Maybe used”*
**Strength**3%
*“broke very easily”*
**Display Colors**2%
*“all the colors BARELY show up on coloring book pages”*
**Brightness/Shine/Glow**2%
*“Not bright”*
### **Top return reasons **
**Size-Overall**36%
**Value For Money**13%
**Advertised Vs Actual Product**10%
**Product Condition**7%
**Color**7%
**Defective Material/Parts**7%
**Smell**4%
**Quality-Overall**3%
**Functionality-Overall**3%
**Durability**2%
## **Common questions**
- **Is jumbo crayons profitable to sell on Amazon United States?**
- The niche generates $1.4M/yr across 24 tracked products. 90-day search growth is +6.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the jumbo crayons niche?**
- 10 brands and 136 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in jumbo crayons?**
- Top complaints mined from reviews: Color, Durability, Size-Overall. The return rate is 0.9%.
- **When does demand for jumbo crayons peak?**
- Demand peaks in Jul–Aug–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the jumbo crayons niche?**
- Listings span $1.27–$50.51; the average listing price is $16.04 (sweet spot $15–$100). The average incumbent carries 3,852 reviews — the moat a new listing must climb.
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