---
title: "Jujutsu Kaisen — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/jujutsu-kaisen"
last_updated: "2026-08-08T16:36:59.900Z"
locale: en
meta:
description: "Niche score 60/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Jujutsu Kaisen — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **jujutsu kaisen**
**Worth a look**
Shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 81Growth 19Conversion 9Competition 96Returns 96Price range 27Avg price 95Brand share 79Review moat 75Quality gap 24
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.56**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.2M**
$1.2M/yr · 6.1M searches
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****506.44**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$4.88–$314.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, jujutsu kaisen is a $1.2M/yr Amazon United States market (6.1M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jujutsu kaisen market data**
- **Units sold / yr**
- **50K–60K**
- avg 250–500/product
- **Revenue / yr**
- **$1.4M–$1.7M**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#5,704**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **72%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**44 **▲rising
**Sellers**
**360**
**Top-5 brand share**
**56%**
Top 20: 88%
**Top-5 click share**
**16%**
Top 20: 45%
**Open market**
**38%**
- Funko22% - Bioworld12% - FUJUTANG8% - Get Trend8% - SEGA7% - QAHEART6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.9% search growth over the last 90 days.
225K175KHoliday '24Spike '25Prime Day '25Holiday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/jujutsu-kaisen/trend)
## **Top jujutsu kaisen search terms**
- **jjk**1.6M/yr-7.0%0.1% conv. - **jujutsu kaisen**2.2M/yr-27.6%0.4% conv. - **jjk figure**511K/yr+23.7%0.3% conv. - **jujutsu kaisen figure**470K/yr-5.4%0.4% conv. - **jjk funko pop**289K/yr-5.0%1.1% conv. - **jjk merch**225K/yr-4.3%0.5% conv. - **jujutsu kaisen funko pop**215K/yr-24.5%1.4% conv. - **jjk figures**125K/yr+20.0%0.2% conv. - **jujutsu kaisen merch**250K/yr-38.3%0.7% conv. - **jujutsu kaisen figures**46K/yr+1.8%0.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/jujutsu-kaisen/search-terms)
## **Top jujutsu kaisen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$12K2%$24K3%$36K4%$48K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop & Buddy: Jujutsu Kaisen - Megumi Fushiguro with Dogs - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors**Funko**$15.44**4.8★4,984 rev](https://www.amazon.com/dp/B09HN5JFW9) [2**Funko POP! Animation: Jujutsu Kaisen - Sukuna - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$14.63**4.8★1,195 rev](https://www.amazon.com/dp/B0CND27VG5) [3**Funko POP! Animation: Jujutsu Kaisen (JJK) - Gojo**Funko**$14.65**4.8★4,426 rev](https://www.amazon.com/dp/B09HLBVD56) [4**FUJUTANG Itadori Yuji Anime Hoodie JJK Cosplay Costume 3D Novelty Hooded Pullover Sweatshirt Sweater for Men Women**FUJUTANG**$32.08**4.6★121 rev](https://www.amazon.com/dp/B0FK566K8K) [5**QAHEART 2pcs JJK Figure Geto Suguru Figure Anime Figurine Model Gojos Statue Cake Topper Decoration Handmade Collectible Desktop Decor Gifts for Fans**QAHEART**$10.21**4.6★177 rev](https://www.amazon.com/dp/B0D66K69DN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Get Trend Jujutsu Kaisen Boys T Shirts 2 Pack Short Sleeve Tops Kids Crewneck Breathable Graphic Tees Anime Gifts for Boys (15-16 Years Black/Purple Jujutsu Kaisen)**Get Trend**$26.06**58 rev4mo ago](https://www.amazon.com/dp/B0FVFDNJ9H) [**Get Trend Jujutsu Kaisen Boys Pajamas with Anime Top & Shorts 2 Piece Short Sleeve PJ Set Kids Cotton Sleepwear Size 716 (11-12 Years Multi Jujutsu)**Get Trend**$25.61**53 rev7mo ago](https://www.amazon.com/dp/B0FVF2WSRG) [**Get Trend Jujutsu Kaisen Boys Pajamas with Anime Top & Shorts 2 Piece Short Sleeve PJ Set Kids Cotton Sleepwear Size 716 (7-8 Years Multi Jujutsu)**Get Trend**$25.25**53 rev7mo ago](https://www.amazon.com/dp/B0FVF8LVJX) [**Get Trend Jujutsu Kaisen Boys Pajamas with Anime Top & Shorts 2 Piece Short Sleeve PJ Set Kids Cotton Sleepwear Size 716 (15-16 Years Multi Jujutsu)**Get Trend**$23.45**53 rev7mo ago](https://www.amazon.com/dp/B0FVF31VTJ) [**VAMSII Japanese Anime JJK Crossbody Bag Anime Lover Gift JJK fans merch (Anime JK MB)**VAMSII**$14.68**11 rev8mo ago](https://www.amazon.com/dp/B0G2W69B7P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jujutsu Kaisen Character Poster Art Mens Black T-Shirt**Bioworld**$19.69**4.6★**▲ 159%**](https://www.amazon.com/dp/B09T5TRXNZ) [**TSOTMO JJK Anime Inspired Crossbody Bag Anime Lover Gift for Anime Fans Daughter Sister (Japanese Cartoon HB)**TSOTMO**$16.82**4.7★**▲ 156%**](https://www.amazon.com/dp/B0G1YFGNKH) [**Get Trend Jujutsu Kaisen Boys Pajamas with Anime Top & Shorts 2 Piece Short Sleeve PJ Set Kids Cotton Sleepwear Size 716 (7-8 Years Multi Jujutsu)**Get Trend**$25.25**4.6★**▲ 154%**](https://www.amazon.com/dp/B0FVF8LVJX) [**Get Trend Jujutsu Kaisen Boys Pajamas with Anime Top & Shorts 2 Piece Short Sleeve PJ Set Kids Cotton Sleepwear Size 716 (11-12 Years Multi Jujutsu)**Get Trend**$25.61**4.6★**▲ 152%**](https://www.amazon.com/dp/B0FVF2WSRG) [**Get Trend Jujutsu Kaisen Boys Pajamas with Anime Top & Shorts 2 Piece Short Sleeve PJ Set Kids Cotton Sleepwear Size 716 (15-16 Years Multi Jujutsu)**Get Trend**$23.45**4.6★**▲ 147%**](https://www.amazon.com/dp/B0FVF31VTJ)
**~~View all trending →~~**
## **What buyers say about jujutsu kaisen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**28%
*“Overall, they feel like good quality cards”*
**Gifting Purpose**13%
*“Prefect gift”*
**Value For Money**9%
*“Worth the purchase”*
**Advertised Vs Actual Product**8%
*“As described”*
**Collectibles**6%
*“Cute collectible”*
**Size-Overall**4%
*“Great size”*
**Color**3%
*“Colors are good”*
**Fun/Entertainment Experience**2%
*“So fun to build”*
**Design-Overall**2%
*“The design is fun”*
**Comfort-Overall**2%
*“Very Comfortable”*
### **What buyers complain about **
**Size-Overall**20%
*“Tiny”*
**Quality-Overall**11%
*“Poor quality”*
**Assembly/Installation**6%
*“It was a little hard to put together”*
**Brightness/Shine/Glow**4%
*“it doesn't glow in the dark like said, and when it came it was quite dusty a bit on the front and side”*
**Durability**3%
*“she broke up with me”*
**Advertised Vs Actual Product**3%
*“Details off”*
**Color**3%
*“they are blue im bit mad”*
**Chain/Key Quality**2%
*“Chain breaks very easy”*
**Balance/Stability**2%
*“lowkey his bed is heavy for him bc he looses balance sometimes”*
**Value For Money**2%
*“Too expensive for plastic toy”*
### **Top return reasons **
**Size-Overall**34%
**Defective Material/Parts**8%
**Advertised Vs Actual Product**8%
**Value For Money**7%
**Functionality-Overall**4%
**Gifting Purpose**3%
**Product Condition**2%
**Quality-Overall**2%
**Touch/Button Controls**2%
**Scratch Resistance**2%
## **Common questions**
- **Is jujutsu kaisen profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 130 tracked products. 21 of 47 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the jujutsu kaisen niche?**
- 44 brands and 360 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in jujutsu kaisen?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 0.8%.
- **When does demand for jujutsu kaisen peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the jujutsu kaisen niche?**
- Listings span $4.88–$314.52; the average listing price is $28.56 (sweet spot $15–$100). The average incumbent carries 506 reviews — the moat a new listing must climb.
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