---
title: "Jojo Siwa — $27K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/jojo-siwa"
last_updated: "2026-08-08T15:09:49.998Z"
locale: en
meta:
description: "Niche score 45/100 · $27K/yr market · 134K searches/yr · $19.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $27K/yr market · 134K searches/yr · $19.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jojo Siwa — $27K/yr Amazon US Niche (2026) - Flapen"
---
# **jojo siwa**
**Skip it**
A small market ($27K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 26Conversion 13Competition 90Returns 34Price range 65Avg price 86Brand share 79Review moat 56Quality gap 32
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Avg price**
**Great****$19.34**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$3.48–$134.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,264.76**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$27K**
$27K/yr · 134K searches
According to Flapen's Amazon United States niche tracking, jojo siwa is a $27K/yr Amazon United States market (134K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Aug–Sep–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jojo siwa market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$48K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#10,588**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **64%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**34 **▲rising
**Sellers**
**89**
**Top-5 brand share**
**56%**
Top 20: 91%
**Top-5 click share**
**25%**
Top 20: 61%
**Open market**
**40%**
- JoJo Siwa25% - Nickelodeon16% - Just Play5% - Toandon5% - Komar Kids5% - Jadalife4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.
18K13KHoliday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/jojo-siwa/trend)
## **Top jojo siwa search terms**
- **jojo siwa**76K/yr+3.7%1.0% conv. - **jojo siwa doll**13K/yr+17.0%1.2% conv. - **jojo siwa clothes**11K/yr-2.3%0.9% conv. - **jojo siwa toys**11K/yr+6.8%1.9% conv. - **jojo siwa shoes**8K/yr-6.4%0.6% conv. - **jo jo siwa**4K/yr+25.8%1.5% conv. - **jojo siwa dress**3K/yr-32.4%0.2% conv. - **jojo siwa merch**2K/yr-0.5%1.0% conv. - **jojo siwa stuff**3K/yr-59.2%0.6% conv. - **jojo siwa merchandise**950/yr-9.0%1.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/jojo-siwa/search-terms)
## **Top jojo siwa products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5354%$1K6%$2K8%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JoJo Siwa 10 Inch Singing Doll Sings Hit Song Titled Non-Stop Pink Jacket with Rainbow Fringe Kids Toys for Ages 6Up by Just Play**JoJo Siwa**$16.20**4.7★4,170 rev](https://www.amazon.com/dp/B08D4F95WR) [2**Nickelodeon Girls Baseball Cap JoJo Siwa Adjustable Kids Hat For Ages 4-7 Pink**Nickelodeon**$7.39**4.7★1,114 rev](https://www.amazon.com/dp/B0886JKV5B) [3**7pc 5 Large Hair Bows for Girls JOJO Siwa Grosgrain Ribbon Hair Barrettes with Heart Emblem Accessories for Toddler**Jadalife**$6.89**4.7★339 rev](https://www.amazon.com/dp/B0B1WRRZ5N) [4**Nickelodeon Jojo Siwa Girls Jojo and BowBow Shine 2 Piece Pajama Pant Set (4) Pink**Komar Kids**$10.80**3.6★12 rev](https://www.amazon.com/dp/B09B4DSTDL) [5**Nickelodeon Girls Baseball Cap JoJo Siwa Adjustable Kids Hat For Ages 4-7 Black/Pink**Nickelodeon**$7.94**4.7★1,114 rev](https://www.amazon.com/dp/B085B13K77)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3 Pack Girls Skinny Stretch Rainbow Dance Leggings Kids Fall Cute Yoga Comfy Pants Size 8-9 Years Unicorn Rainbow Mermaid**LUOUSE**$21.67**3,905 rev11mo ago](https://www.amazon.com/dp/B0FNLP6NTQ) [**WELAKEN Girls 2 Piece Outfit Kid Toddler Heart & Rainbow Sequin Striped T-shirt and Shorts Clothing Set Hot Pink 6-7Y**WELAKEN**$24.72**15 rev1y ago](https://www.amazon.com/dp/B0DX6X5M1V) [**Girls kids Sequin Gradient Jacket Purple Green Sparkly Bomber Jackets Long Sleeve Zipper Outfit 9 10 Years Old**Onedema**$32.06**202 rev1y ago](https://www.amazon.com/dp/B0DCMXJB4G) [**Gnainach Girls Athletic Skorts for Girls Skirts Size 8-9Y Purple**Gnainach**$23.07**433 rev2y ago](https://www.amazon.com/dp/B0CJJF5XVB) [**7pc 5 Large Hair Bows for Girls JOJO Siwa Grosgrain Ribbon Hair Barrettes with Heart Emblem Accessories for Toddler**Jadalife**$6.89**339 rev4y ago](https://www.amazon.com/dp/B0B1WRRZ5N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3 Pack Girls Skinny Stretch Rainbow Dance Leggings Kids Fall Cute Yoga Comfy Pants Size 8-9 Years Unicorn Rainbow Mermaid**LUOUSE**$21.67**4.5★**▲ 248%**](https://www.amazon.com/dp/B0FNLP6NTQ) [**Nickelodeon Girls Baseball Cap JoJo Siwa Adjustable Kids Hat For Ages 4-7 Pink**Nickelodeon**$7.39**4.7★**▲ 236%**](https://www.amazon.com/dp/B0886JKV5B) [**Nickelodeon Girls Baseball Cap JoJo Siwa Adjustable Kids Hat For Ages 4-7 Black/Pink**Nickelodeon**$7.94**4.7★**▲ 217%**](https://www.amazon.com/dp/B085B13K77) [**WELAKEN Girls 2 Piece Outfit Kid Toddler Heart & Rainbow Sequin Striped T-shirt and Shorts Clothing Set Hot Pink 6-7Y**WELAKEN**$24.72**4.9★**▲ 216%**](https://www.amazon.com/dp/B0DX6X5M1V) [**Girls kids Sequin Gradient Jacket Purple Green Sparkly Bomber Jackets Long Sleeve Zipper Outfit 9 10 Years Old**Onedema**$32.06**4.6★**▲ 190%**](https://www.amazon.com/dp/B0DCMXJB4G)
**~~View all trending →~~**
## **What buyers say about jojo siwa**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Nice quality of clips”*
**Size-Overall**16%
*“Good fit”*
**Value For Money**13%
*“worth the money”*
**Gifting Purpose**9%
*“Great gift”*
**Soft Feel**7%
*“Soft and fluffy”*
**Shape/Style**4%
*“Perfect touch to any great hairstyle for any little girl”*
**Fun/Entertainment Experience**4%
*“Did my kids enjoy it”*
**Length**4%
*“Mom and daughter ❤️ Cute and the shorts are long enough”*
**Durability**3%
*“They are good quality and durable”*
**Advertised Vs Actual Product**3%
*“Exactly as described”*
### **What buyers complain about **
**Durability**23%
*“Don't last”*
**Size-Overall**17%
*“A little big”*
**Value For Money**12%
*“Cheap”*
**Quality-Overall**12%
*“Low quality product”*
**Brightness/Shine/Glow**4%
*“Junk- sparkle gone after one week”*
**Advertised Vs Actual Product**4%
*“False Advertising”*
**Color**4%
*“Extremely faded after a couple wears”*
**Design-Overall**2%
*“poorly Built”*
**Functionality-Overall**2%
*“Turned it off and back on, and none of the buttons worked at all”*
**Touch/Button Controls**2%
*“Turned it off and back on, and none of the buttons worked at all”*
### **Top return reasons **
**Size-Overall**45%
**Feet Fit**15%
**Length**9%
**Waist Fit**8%
**Advertised Vs Actual Product**3%
**Color**2%
**Quality-Overall**2%
**Value For Money**2%
**Width**2%
**Material Quality**2%
## **Common questions**
- **Is jojo siwa profitable to sell on Amazon United States?**
- The niche generates $27K/yr across 70 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the jojo siwa niche?**
- 34 brands and 89 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in jojo siwa?**
- Top complaints mined from reviews: Durability, Size-Overall, Value For Money. The return rate is 4.3%.
- **When does demand for jojo siwa peak?**
- Demand peaks in Aug–Sep–Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the jojo siwa niche?**
- Listings span $3.48–$134.73; the average listing price is $19.34 (sweet spot $15–$100). The average incumbent carries 1,265 reviews — the moat a new listing must climb.
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