---
title: "John Wick Merchandise — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/john-wick-merchandise"
last_updated: "2026-08-08T15:09:59.638Z"
locale: en
meta:
description: "Niche score 35/100 · $22K/yr market · 91K searches/yr · $26.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $22K/yr market · 91K searches/yr · $26.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "John Wick Merchandise — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **john wick merchandise**
**Skip it**
A small market ($22K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 11Conversion 11Competition 41Returns 83Price range 89Avg price 95Brand share 21Review moat 66Quality gap 20
**Avg price**
**Incredible****$26.15**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.71–$95.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****844.4**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-27.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$22K**
$22K/yr · 91K searches
According to Flapen's Amazon United States niche tracking, john wick merchandise is a $22K/yr Amazon United States market (91K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 35/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **john wick merchandise market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$52K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#7,826**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **45%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**114**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**6%**
- Funko59% - HOFSM.COM Hall of Fame Sports Memorabilia18% - POP8% - Generic4% - Greenlight3% - John Wick2% - Open — no brand owns it (4 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.2% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/john-wick-merchandise/trend)
## **Top john wick merchandise search terms**
- **john wick funko pop**31K/yr-27.1%1.5% conv. - **john wick merchandise**19K/yr-26.7%0.7% conv. - **john wick merch**10K/yr-21.3%0.4% conv. - **funko pop john wick**9K/yr-37.0%1.7% conv. - **john wick funko**6K/yr-24.3%2.0% conv. - **john wick collectibles**8K/yr-35.7%0.2% conv. - **john wick accessories**5K/yr-28.2%0.5% conv. - **funko john wick**3K/yr+0.5%0.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/john-wick-merchandise/search-terms)
## **Top john wick merchandise products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Movies: John Wick 4 - John Wick - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Movies Fans - Model Figure for Collectors and Display**Funko**$13.11**4.8★481 rev](https://www.amazon.com/dp/B0CSV6VL8N) [2**Funko Pop! Movies: John Wick - John in Black Suit with Dog Buddy**Funko**$66.50**4.8★10,499 rev](https://www.amazon.com/dp/B07WTQH232) [3**John Wick #1763 Funko POP! Movies Figurine Bundle with HOFSM Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$24.96**5.0★3 rev](https://www.amazon.com/dp/B0GN8T4RY9) [4**Keanu Reeves John Wick #1763 Facsimile Signed Reprint Laser Autographed Funko POP! Movies Figurine with Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$29.91**4.6★10 rev](https://www.amazon.com/dp/B0GHPSYWLK) [5**Funko POP! Movies: John Wick - John Wick (Styles May Vary)**Funko**$28.18**4.8★2,552 rev](https://www.amazon.com/dp/B01M9JWO0E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**John Wick #1763 Funko POP! Movies Figurine Bundle with HOFSM Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$24.96**3 rev5mo ago](https://www.amazon.com/dp/B0GN8T4RY9) [**John Wick Continental Coin Replica 40mm Golden Plated Metal Movie Prop Style Souvenir Heavyweight Collectible Coin for Fans Cosplay & Display (A)**KRCLYIR**$10.14**61 rev6mo ago](https://www.amazon.com/dp/B0GKFP4ZBZ) [**Keanu Reeves John Wick #1763 Facsimile Signed Reprint Laser Autographed Funko POP! Movies Figurine with Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$29.91**10 rev6mo ago](https://www.amazon.com/dp/B0GHPSYWLK) [**Big Size John Wick Coin Continental Hotel Currency (Continental 3-Pack)**Generic**$25.82**19 rev10mo ago](https://www.amazon.com/dp/B0FQDJ1491) [**John Wick Purple Smoke Photo Collage Action Movie Tote Bag**John Wick**$22.98**1 rev1y ago](https://www.amazon.com/dp/B0F72H8V7L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**John Wick #1763 Funko POP! Movies Figurine Bundle with HOFSM Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$24.96**5.0★**▲ 386%**](https://www.amazon.com/dp/B0GN8T4RY9) [**John Wick Continental Coin Replica 40mm Golden Plated Metal Movie Prop Style Souvenir Heavyweight Collectible Coin for Fans Cosplay & Display (A)**KRCLYIR**$10.14**4.6★**▲ 211%**](https://www.amazon.com/dp/B0GKFP4ZBZ) [**Keanu Reeves John Wick #1763 Facsimile Signed Reprint Laser Autographed Funko POP! Movies Figurine with Protector Case**HOFSM.COM Hall of Fame Sports Memorabilia**$29.91**4.6★**▲ 183%**](https://www.amazon.com/dp/B0GHPSYWLK) [**John Wick Purple Smoke Photo Collage Action Movie Tote Bag**John Wick**$22.98**5.0★**▲ 168%**](https://www.amazon.com/dp/B0F72H8V7L) [**Big Size John Wick Coin Continental Hotel Currency (Continental 3-Pack)**Generic**$25.82**4.9★**▲ 70%**](https://www.amazon.com/dp/B0FQDJ1491)
**~~View all trending →~~**
## **What buyers say about john wick merchandise**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Good quality”*
**Collectibles**16%
*“This was so cool to add to my collection”*
**Weight Heavy**12%
*“Decent weight”*
**Value For Money**11%
*“Reasonably priced”*
**Advertised Vs Actual Product**7%
*“Accurate description and great for a great”*
**Design-Overall**6%
*“The design detail itself is decent”*
**Gifting Purpose**6%
*“Great GIFT”*
**Brightness/Shine/Glow**4%
*“The shine is clean and scratch free”*
**Scratch Resistance**4%
*“not getting scratched up”*
**Shape/Style**3%
*“the figure itself looks awesome”*
### **What buyers complain about **
**Advertised Vs Actual Product**19%
*“Typical case of product not matching the pictures”*
**Value For Money**13%
*“I only payed $13.99 for this pictue so in reality the frame once cost more than what I paid for the picture”*
**Quality-Overall**10%
*“the card is not the best”*
**Weight Heavy**8%
*“It is quite heavy since it is all metal”*
**Color**6%
*“In my case there is a blue coloring in the engine”*
**Sharpness**4%
*“Coin lacks sharp detailing”*
**Hard Feel**4%
*“Edges are rough”*
**Weight Light**4%
*“In hand, it feels lighter and less substantial than expected”*
**Ease Of Cleaning**2%
*“smudge which are very difficult to clean which detracts from the overall appearance of the coin”*
### **Top return reasons **
**Advertised Vs Actual Product**33%
**Size-Overall**17%
**Value For Money**13%
**Adhesion/Stickiness**13%
**Drop/Impact Protection**7%
**Color**7%
**Defective Material/Parts**4%
**Brightness/Shine/Glow**2%
**Quality-Overall**2%
**Accuracy-Overall**2%
## **Common questions**
- **Is john wick merchandise profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.2%. Flapen's verdict: Skip it (35/100).
- **How competitive is the john wick merchandise niche?**
- 10 brands and 114 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in john wick merchandise?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Quality-Overall. The return rate is 1.6%.
- **When does demand for john wick merchandise peak?**
- Demand peaks in Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the john wick merchandise niche?**
- Listings span $8.71–$95.52; the average listing price is $26.15 (sweet spot $15–$100). The average incumbent carries 844 reviews — the moat a new listing must climb.
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