---
title: "John Wick Action Figures — $45K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/john-wick-action-figures"
last_updated: "2026-08-08T15:49:33.923Z"
locale: en
meta:
description: "Niche score 28/100 · $45K/yr market · 100K searches/yr · $156.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · $45K/yr market · 100K searches/yr · $156.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "John Wick Action Figures — $45K/yr Amazon US Niche (2026) - Flapen"
---
# **john wick action figures**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 11Growth 23Conversion 4Competition 17Returns 83Price range 13Avg price 56Brand share 14Review moat 83Quality gap 20
**Review moat**
**Great****332.75**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$156.51**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-3.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$13.11–$654.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$45K**
$45K/yr · 100K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, john wick action figures is a $45K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 28/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **john wick action figures market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$78K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#14,024**
- **Page quality**
- **0%**
- **Prime**
- **58%**
- **Sponsored**
- **17%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**131**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**3%**
- Medicom56% - Hot Toys14% - Diamond Select Toys11% - Zach Top10% - Greenlight3% - Funko3% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.
4K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/john-wick-action-figures/trend)
## **Top john wick action figures search terms**
- **john wick action figure**67K/yr-7.4%0.2% conv. - **john wick figure**18K/yr-4.6%0.1% conv. - **john wick action figures**5K/yr+14.3%0.2% conv. - **john wick toy**4K/yr+24.7%0.3% conv. - **john wick toys**3K/yr+75.1%0.1% conv. - **john wick statue**3K/yr-8.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/john-wick-action-figures/search-terms)
## **Top john wick action figures products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$9K30%$14K40%$18K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**John Wick: Chapter 3 Parabellum John Wick MAFEX Action Figure**Medicom**$113.59**4.3★31 rev](https://www.amazon.com/dp/B0CVS2ZFCB) [2**John Wick Chapter 4: John Wick MAFEX Action Figure**Medicom**$107.34**4.6★55 rev](https://www.amazon.com/dp/B0C88W8VPQ) [3**Medicom John Wick Chapter 2 Mafex Action Figure**Zach Top**$196.65**4.5★171 rev](https://www.amazon.com/dp/B07GNR5LZM) [4**Hot Toys Movie Masterpiece John Wick: Consequence John Wick 1/6 Scale Figure**Hot Toys**$654.67**5.0★1 rev](https://www.amazon.com/dp/B0CM8LFG8L) [5**John Wick Deluxe Action Figure Box Set Multicolor**Diamond Select Toys**$79.35**4.6★209 rev](https://www.amazon.com/dp/B08DLKGVBT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**POP Movie: John Wick - Bloody John Wick with Dual Knives Funko Vinyl Figure (Bundled with Compatible Box Protector Case) Multicolored 3.75 inches**POP**$26.21**13 rev1y ago](https://www.amazon.com/dp/B0F22P5P9K) [**Funko POP! Movies: John Wick 4 - John Wick - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Movies Fans - Model Figure for Collectors and Display**Funko**$13.11**481 rev2y ago](https://www.amazon.com/dp/B0CSV6VL8N) [**John Wick: Chapter 3 Parabellum John Wick MAFEX Action Figure**Medicom**$113.59**31 rev2y ago](https://www.amazon.com/dp/B0CVS2ZFCB) [**John Wick: Chapter 4 Caine MAFEX Action Figure**Medicom**$98.71**16 rev2y ago](https://www.amazon.com/dp/B0CVRNKLS3) [**Hot Toys Movie Masterpiece John Wick: Consequence John Wick 1/6 Scale Figure**Hot Toys**$654.67**1 rev2y ago](https://www.amazon.com/dp/B0CM8LFG8L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**John Wick Deluxe Action Figure Box Set Multicolor**Diamond Select Toys**$79.35**4.6★**▲ 96%**](https://www.amazon.com/dp/B08DLKGVBT) [**Medicom John Wick Chapter 2 Mafex Action Figure**Zach Top**$196.65**4.5★**▲ 32%**](https://www.amazon.com/dp/B07GNR5LZM) [**Hot Toys John Wick: Chapter 2 MMS504 Marvel 1/6th Scale Movie Masterpiece Collectible Figure**Hot Toys**$450.92**4.5★**▲ 31%**](https://www.amazon.com/dp/B07GX75384) [**POP Movie: John Wick - Bloody John Wick with Dual Knives Funko Vinyl Figure (Bundled with Compatible Box Protector Case) Multicolored 3.75 inches**POP**$26.21**4.9★**▲ 28%**](https://www.amazon.com/dp/B0F22P5P9K) [**John Wick: Chapter 4 Caine MAFEX Action Figure**Medicom**$98.71**4.8★**— 10%**](https://www.amazon.com/dp/B0CVRNKLS3)
**~~View all trending →~~**
## **What buyers say about john wick action figures**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**43%
*“The accessories are as advertised”*
**Value For Money**21%
*“Worth the eddies”*
**Quality-Overall**14%
*“Great model”*
**Design-Overall**7%
*“Great model”*
### **What buyers complain about **
**Value For Money**40%
*“Price is not the cheapest”*
**Quality-Overall**10%
*“Honestly though, the quality of this action figure is insane”*
**Color**10%
*“In my case there is a blue coloring in the engine”*
**Size-Overall**10%
*“maybe a little taller than some”*
**Advertised Vs Actual Product**10%
*“Typical case of product not matching the pictures”*
### **Top return reasons **
**Advertised Vs Actual Product**23%
**Size-Overall**19%
**Defective Material/Parts**15%
**Value For Money**15%
**Color**12%
**Adhesion/Stickiness**8%
**Strength**4%
**Quality-Overall**4%
## **Common questions**
- **Is john wick action figures profitable to sell on Amazon United States?**
- The niche generates $45K/yr across 12 tracked products. 90-day search growth is -3.1%. Flapen's verdict: Skip it (28/100).
- **How competitive is the john wick action figures niche?**
- 8 brands and 131 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in john wick action figures?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Color. The return rate is 1.6%.
- **When does demand for john wick action figures peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the john wick action figures niche?**
- Listings span $13.11–$654.67; the average listing price is $156.51 (sweet spot $15–$100). The average incumbent carries 333 reviews — the moat a new listing must climb.
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