---
title: "Jiraiya — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/jiraiya"
last_updated: "2026-08-08T15:49:43.889Z"
locale: en
meta:
description: "Niche score 39/100 · $47K/yr market · 76K searches/yr · $36.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $47K/yr market · 76K searches/yr · $36.66 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jiraiya — $47K/yr Amazon US Niche (2026) - Flapen"
---
# **jiraiya**
**Skip it**
A small market ($47K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 23Conversion 21Competition 41Returns 95Price range 59Avg price 95Brand share 44Review moat 41Quality gap 14
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$36.66**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.99–$154.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,372.65**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-3.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$47K**
$47K/yr · 76K searches
According to Flapen's Amazon United States niche tracking, jiraiya is a $47K/yr Amazon United States market (76K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jiraiya market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$46K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#19,771**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **39%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **—flat
**Sellers**
**114**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 98%
**Open market**
**17%**
- Funko31% - Bioworld15% - POP15% - Ichibansho Figure13% - ABYSTYLE6% - ANIME HEROES5% - Open — no brand owns it (6 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.
4K3KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/jiraiya/trend)
## **Top jiraiya search terms**
- **jiraiya**27K/yr+8.4%0.5% conv. - **jiraiya figure**21K/yr+6.3%0.6% conv. - **jiraiya funko pop**19K/yr-21.4%2.7% conv. - **naruto jiraiya**4K/yr-13.9%0.7% conv. - **funko pop jiraiya**3K/yr-1.1%2.3% conv. - **jiraiya on toad funko pop**1K/yr-15.3%2.1% conv. - **naruto on gamakichi funko pop**1K/yr-35.8%0.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/jiraiya/search-terms)
## **Top jiraiya products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$6K16%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Rides: Shonen Jump Naruto Shippuden #73 - Jiraiya on Toad H.T. Exclusive**POP**$38.71**4.7★1,363 rev](https://www.amazon.com/dp/B086VW6W8M) [2**Ichibansho Figure - Naruto Shippuden - Jiraiya (Sage Mode) (A Bridge Between The Lament of Samsara and Peace) Masterlise Collectbile Statue**Ichibansho Figure**$65.88**4.8★40 rev](https://www.amazon.com/dp/B0FY7X81M7) [3**Naruto Character Crew Socks (5-Pack)**Bioworld**$17.85**4.7★407 rev](https://www.amazon.com/dp/B08TT36VGT) [4**Funko Pop Animation: Naruto Shippuden - Jiraiya - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$13.92**4.8★329 rev](https://www.amazon.com/dp/B0D427HHS2) [5**Funko Pop! Animation Naruto Shippuden: Jiraiya Sage Mode (Toad) Sanin Special Edition Multicolor Exclusive Vinyl Figure #1381**Funko**$15.61**4.8★11,448 rev](https://www.amazon.com/dp/B0C26J6Y4H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Epic Collectibles Pop Anime: Naruto Shippuden - Jiraiya Sage Mode Exclusive Vinyl Figure Bundled with Box Protector Compatible for Funko**Epic Collectibles**$17.32**0 rev3mo ago](https://www.amazon.com/dp/B0GXCXLQK7) [**Naruto Shippuden Jiraiya Kanji Adult Maroon Crew Neck Short Sleeve T-Shirt-XL**Bioworld**$19.84**0 rev3mo ago](https://www.amazon.com/dp/B0GWRSQC33) [**Epic Collectibles Pop Anime: Naruto Shippuden - Jiraiya Sannin Exclusive Vinyl Figure Bundled with Box Protector Compatible for Funko**Epic Collectibles**$25.19**2 rev4mo ago](https://www.amazon.com/dp/B0GTDBPH1S) [**Ichibansho Figure - Naruto Shippuden - Jiraiya (Sage Mode) (A Bridge Between The Lament of Samsara and Peace) Masterlise Collectbile Statue**Ichibansho Figure**$65.88**40 rev8mo ago](https://www.amazon.com/dp/B0FY7X81M7) [**Pop Animation Naruto Shippuden 3.75 Inch Action Figure - Jiraiya Sannin #2103**Funko**$25.08**7 rev9mo ago](https://www.amazon.com/dp/B0FVY88CGX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Naruto Shippuden Jiraiya Kanji Adult Maroon Crew Neck Short Sleeve T-Shirt-XL**Bioworld**$19.84**0.0★**▲ 329%**](https://www.amazon.com/dp/B0GWRSQC33) [**Epic Collectibles Pop Anime: Naruto Shippuden - Jiraiya Sage Mode Exclusive Vinyl Figure Bundled with Box Protector Compatible for Funko**Epic Collectibles**$17.32**0.0★**▲ 324%**](https://www.amazon.com/dp/B0GXCXLQK7) [**Banpresto - Naruto Shippuden - Madara Uchiha (ver. B) Vibration Stars Figure**Banpresto**$33.88**5.0★**▲ 262%**](https://www.amazon.com/dp/B0F9LDC5HS) [**Epic Collectibles Pop Anime: Naruto Shippuden - Jiraiya Sannin Exclusive Vinyl Figure Bundled with Box Protector Compatible for Funko**Epic Collectibles**$25.19**5.0★**▲ 231%**](https://www.amazon.com/dp/B0GTDBPH1S) [**Everything Legwear Naruto Shippuden Cosplay Socks - Naruto Sasuke Jiraiya (Naruto Jiraiya)**Everything Legwear**$16.11**4.8★**▲ 205%**](https://www.amazon.com/dp/B07TTJW4KD)
**~~View all trending →~~**
## **What buyers say about jiraiya**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“a good size”*
**Quality-Overall**23%
*“Great quality”*
**Degree Of Motion**13%
*“Good movement for a action figure”*
**Gifting Purpose**13%
*“Present”*
**Comfort-Overall**13%
*“Fit and comfy”*
**Thickness**6%
*“Very thick”*
**Fun/Entertainment Experience**4%
*“Its fun, engaging, and built with great quality”*
**Color**4%
*“I love the bright colors”*
### **What buyers complain about **
**Size-Overall**100%
*“These figures are so tiny you can barely see what they are”*
### **Top return reasons **
**Size-Overall**40%
**Defective Material/Parts**17%
**Value For Money**13%
**Paint Quality**7%
**Gifting Purpose**7%
**Durability**7%
**Drop/Impact Protection**7%
**Product Condition**7%
**Adhesion/Stickiness**3%
## **Common questions**
- **Is jiraiya profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 23 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (39/100).
- **How competitive is the jiraiya niche?**
- 12 brands and 114 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in jiraiya?**
- Top complaints mined from reviews: Size-Overall. The return rate is 0.9%.
- **When does demand for jiraiya peak?**
- Demand peaks in Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the jiraiya niche?**
- Listings span $9.99–$154.65; the average listing price is $36.66 (sweet spot $15–$100). The average incumbent carries 2,373 reviews — the moat a new listing must climb.
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