---
title: "Jaws Toys — $106K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/jaws-toys"
last_updated: "2026-08-08T15:52:02.897Z"
locale: en
meta:
description: "Niche score 48/100 · $106K/yr market · 158K searches/yr · $50.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $106K/yr market · 158K searches/yr · $50.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jaws Toys — $106K/yr Amazon US Niche (2026) - Flapen"
---
# **jaws toys**
**Skip it**
Weak search conversion (1.3%) — this niche doesn't clear our bar today.
Market size 26Growth 54Conversion 17Competition 68Returns 60Price range 56Avg price 93Brand share 46Review moat 74Quality gap 22
**Avg price**
**Great****$50.82**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****547.59**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$9.51–$162.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+27.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$106K**
$106K/yr · 158K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, jaws toys is a $106K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jaws toys market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$152K–$203K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#3,588**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**240**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 81%
**Open market**
**19%**
- Funko44% - NECA18% - AI ACCESSORY INNOVATIONS6% - Little People COLLECTOR6% - POP4% - SD TOYS3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +27.1% search growth over the last 90 days.
13K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/jaws-toys/trend)
## **Top jaws toys search terms**
- **jaws funko pop**40K/yr+10.2%2.0% conv. - **jaws decor**13K/yr+101.4%0.2% conv. - **jaws toy**14K/yr+48.8%0.4% conv. - **neca jaws**15K/yr+13.1%0.4% conv. - **jaws action figure**12K/yr+22.9%0.7% conv. - **jaws funko**12K/yr+37.2%1.1% conv. - **funko pop jaws**13K/yr+4.8%1.3% conv. - **jaws neca**5K/yr+39.7%0.2% conv. - **shark funko pop**5K/yr-9.9%1.3% conv. - **funko jaws**6K/yr+3.9%1.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/jaws-toys/search-terms)
## **Top jaws toys products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$11K15%$16K20%$21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP Pop | Movies: Jaws - Jaws 6 Multicolor**Funko**$24.60**4.8★1,691 rev](https://www.amazon.com/dp/B07KPTBSJR) [2**Funko Pop! Movies: Jaws - Jaws with Diving Tank 6**Funko**$28.79**4.9★2,506 rev](https://www.amazon.com/dp/B07KPHL359) [3**JAWS Movie Poster Backpack 16 x 12 x 5 Inches Shark School Bag with Laptop Pocket 50th Anniversary Edition**AI ACCESSORY INNOVATIONS**$37.57**4.7★714 rev](https://www.amazon.com/dp/B0F8LLTCPB) [4**NECA Sam Quint (Jaws 50th Anniversary) 7 inch Scale Action Figure**NECA**$50.13**4.9★24 rev](https://www.amazon.com/dp/B0F7NGKPXM) [5**Little People Collector Jaws Movie Special Edition Set for Adults and Fans 3 Character Figures in a Display Package**Little People COLLECTOR**$37.54**4.8★183 rev](https://www.amazon.com/dp/B0D9MJCKKM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jaws Game (50th Anniversary) by NECA**NECA**$120.06**12 rev8mo ago](https://www.amazon.com/dp/B0FN9F7D5R) [**POP Movies: Jaws - Quint Funko Vinyl Figure (Bundled with Compatible Box Protector Case) Multicolored 3.75 inches**POP**$28.02**1 rev8mo ago](https://www.amazon.com/dp/B0FZDX7RHW) [**Jaws 50th Anniversary Poster Series Display Piece (PRE-ORDER)**NECA**$88.39**0 rev10mo ago](https://www.amazon.com/dp/B0GCS1KKJ5) [**NECA Matt Hooper (Jaws 50th Anniversary) Amity Arrival 7 inch Action Figure**NECA**$53.93**12 rev1y ago](https://www.amazon.com/dp/B0F7MZV41N) [**McFarlane Toys- Jaws (50th Anniversary) 6in Posed Figure**McFarlane Toys**$36.82**86 rev1y ago](https://www.amazon.com/dp/B0DYVRHSBP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jaws 50th Anniversary Poster Series Display Piece (PRE-ORDER)**NECA**$88.39**0.0★**▲ 284%**](https://www.amazon.com/dp/B0GCS1KKJ5) [**JAWS Movie Poster Backpack 16 x 12 x 5 Inches Shark School Bag with Laptop Pocket 50th Anniversary Edition**AI ACCESSORY INNOVATIONS**$37.57**4.7★**▲ 267%**](https://www.amazon.com/dp/B0F8LLTCPB) [**POP Movies: Jaws - Quint Funko Vinyl Figure (Bundled with Compatible Box Protector Case) Multicolored 3.75 inches**POP**$28.02**5.0★**▲ 198%**](https://www.amazon.com/dp/B0FZDX7RHW) [**Schleich Dinosaurs - 11 Megalodon Shark Figurine - Durable Prehistoric Dinosaur Toys - Realistic Shark Toys for Boys and Girls - Fun Bathtub Animal Figures for Toddlers and Kids Ages 5+ | 15055**Schleich**$20.78**4.6★**▲ 183%**](https://www.amazon.com/dp/B0F19DL8M1) [**NECA Jaws: Matt Hooper (Amity Arrival Version) 8 Clothed Action Figure**NECA**$36.88**4.9★**▲ 165%**](https://www.amazon.com/dp/B09GJDC47F)
**~~View all trending →~~**
## **What buyers say about jaws toys**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Wonderful detail, outside and inside”*
**Collectibles**11%
*“What a fun addition to the collection”*
**Gifting Purpose**9%
*“Great Gift”*
**Value For Money**9%
*“Good value for the money”*
**Design-Overall**7%
*“The design is excellent”*
**Fun/Entertainment Experience**6%
*“Fun to use”*
**Advertised Vs Actual Product**5%
*“Better solution than expected”*
**Size-Overall**4%
*“its a perfect size”*
**Display-Overall**4%
*“Looks awesome, fantastic display item”*
**Durability**3%
*“Durable and lots of pieces to keep you engaged”*
### **What buyers complain about **
**Size-Overall**23%
*“Alot bigger than expected”*
**Advertised Vs Actual Product**9%
*“A little deceptive on their description”*
**Quality-Overall**7%
*“looked really cheap”*
**Durability**7%
*“However, It was purchased and delivered May 5th and only played with 3 times and it is already broken”*
**Hard Feel**5%
*“hard as a rock little dangerous”*
**Wrinkles**5%
*“there shouldn't already be creases in the box”*
**Design-Overall**5%
*“The build was subpar”*
**Product Condition**5%
*“Received a used shark”*
**Value For Money**4%
*“Paying $50 for a 3 inch figurine is outrageous”*
**Color**3%
*“it was just fizzing with no color”*
### **Top return reasons **
**Size-Overall**69%
**Defective Material/Parts**7%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Product Condition**2%
**Quality-Overall**2%
**Functionality-Overall**1%
**Color**1%
**Gifting Purpose**1%
**Material Quality**1%
## **Common questions**
- **Is jaws toys profitable to sell on Amazon United States?**
- The niche generates $106K/yr across 34 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +27.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the jaws toys niche?**
- 17 brands and 240 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in jaws toys?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.6%.
- **When does demand for jaws toys peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the jaws toys niche?**
- Listings span $9.51–$162.39; the average listing price is $50.82 (sweet spot $15–$100). The average incumbent carries 548 reviews — the moat a new listing must climb.
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