---
title: "Jasmine Doll — $61K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/jasmine-doll"
last_updated: "2026-08-08T15:10:00.123Z"
locale: en
meta:
description: "Niche score 33/100 · $61K/yr market · 99K searches/yr · $23.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $61K/yr market · 99K searches/yr · $23.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jasmine Doll — $61K/yr Amazon US Niche (2026) - Flapen"
---
# **jasmine doll**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 23Conversion 32Competition 34Returns 77Price range 82Avg price 95Brand share 0Review moat 24Quality gap 15
**Avg price**
**Incredible****$23.95**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.36–$38.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****5,673.44**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$61K**
$61K/yr · 99K searches
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, jasmine doll is a $61K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jasmine doll market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$72K–$96K**
- units × avg price
- **Conversion rate**
- **2.6%**
- **Avg BSR**
- **#1,146**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **39%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **144 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**85**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**0%**
- Disney Store47% - Mattel20% - Disney17% - Disney Princess16%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.1% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/jasmine-doll/trend)
## **Top jasmine doll search terms**
- **jasmine doll**50K/yr+1.1%2.0% conv. - **princess jasmine doll**17K/yr+4.5%1.7% conv. - **jasmine barbie**13K/yr-18.9%3.3% conv. - **jasmine barbie doll**8K/yr-10.9%3.9% conv. - **jasmine doll disney princess**8K/yr-16.7%2.9% conv. - **disney jasmine doll**4K/yr-25.0%2.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/jasmine-doll/search-terms)
## **Top jasmine doll products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$24K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Store Official Princess Classic Doll (Jasmine from Aladdin) 11 Inches Includes Brush with Molded Details Fully Posable Toy in Classic Outfit - Disney Princess Toys**Disney Store**$19.06**4.8★11,778 rev](https://www.amazon.com/dp/B0978HCPJW) [2**Disney Girls Fantasy Nightgown Love Jasmine 2 Size 6 US**Disney**$18.73**4.8★21,995 rev](https://www.amazon.com/dp/B08KTXXV7Z) [3**Disney Store Official Jasmine Story Doll - 11 Inches - Includes Coloring Book and Additional Dress Princess Doll in Classic Outfit Disney Princess Toys**Disney Store**$29.11**4.7★1,405 rev](https://www.amazon.com/dp/B0CBCS5BX6) [4**Mattel Disney Princess Jasmine Doll in Sparkling Fashion with Removable Pants Tiara and Shoes Posable & Collectible Inspired by Aladdin Movie**Mattel**$10.36**4.8★24,307 rev](https://www.amazon.com/dp/B0B29QLLYT) [5**Mattel Disney Princess Jasmine Sparkling Princess Fashion Doll & Accessories with Removable Outfit Shoes Necklace & Earrings Inspired by Movie**Mattel**$33.42**4.8★247 rev](https://www.amazon.com/dp/B0G43R5KXM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mattel Disney Princess Jasmine Sparkling Princess Fashion Doll & Accessories with Removable Outfit Shoes Necklace & Earrings Inspired by Movie**Mattel**$33.42**247 rev2mo ago](https://www.amazon.com/dp/B0G43R5KXM) [**Mattel Disney Princess Jasmine Fashion Doll & Accessories with 8 Surprises Including Heart Gem Box Ring for Child & 9 Play Pieces Inspired by Movie**Mattel**$21.74**22 rev2mo ago](https://www.amazon.com/dp/B0G27WVRWJ) [**Disney Store Official Princess Ballet Doll - 11 Inch Jasmine Ballerina Doll - Includes Brush with Molded Details 2 Tutu Outfits Accessories and Dove Figure - Disney Princess Toys for Girls**Disney Store**$29.10**30 rev4mo ago](https://www.amazon.com/dp/B0GRC8KBCK) [**Mattel Disney Princess Enchanted Stories Jasmine Fashion Doll Posable Aladdin Doll with Sparkling Outfit Tiara and Accessories Toy for Kids Ages 3+**Disney Princess**$19.29**1 rev5mo ago](https://www.amazon.com/dp/B0GNLCFHBP) [**Disney Store Official Jasmine Once Upon a Story Doll - Disney Princess Toys Featuring Reflective Eyes with 3D Pupil and Iris Detailed Costume Hair Comb & Shoes - Comes in Display Box - 16 Inches**Disney Store**$38.46**524 rev1y ago](https://www.amazon.com/dp/B0FKJ8PSNC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mattel Disney Princess Jasmine Fashion Doll & Accessories with 8 Surprises Including Heart Gem Box Ring for Child & 9 Play Pieces Inspired by Movie**Mattel**$21.74**4.2★**▲ 332%**](https://www.amazon.com/dp/B0G27WVRWJ) [**Mattel Disney Princess Jasmine Sparkling Princess Fashion Doll & Accessories with Removable Outfit Shoes Necklace & Earrings Inspired by Movie**Mattel**$33.42**4.8★**▲ 324%**](https://www.amazon.com/dp/B0G43R5KXM) [**Mattel Disney Princess Enchanted Stories Jasmine Fashion Doll Posable Aladdin Doll with Sparkling Outfit Tiara and Accessories Toy for Kids Ages 3+**Disney Princess**$19.29**5.0★**▲ 306%**](https://www.amazon.com/dp/B0GNLCFHBP) [**Disney Store Official Princess Ballet Doll - 11 Inch Jasmine Ballerina Doll - Includes Brush with Molded Details 2 Tutu Outfits Accessories and Dove Figure - Disney Princess Toys for Girls**Disney Store**$29.10**4.6★**▲ 239%**](https://www.amazon.com/dp/B0GRC8KBCK) [**Disney Girls Fantasy Nightgown Love Jasmine 2 Size 6 US**Disney**$18.73**4.8★**▲ 201%**](https://www.amazon.com/dp/B08KTXXV7Z)
**~~View all trending →~~**
## **What buyers say about jasmine doll**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Gifting Purpose**21%
*“Great gift idea”*
**Quality-Overall**16%
*“Her hair is good quality and styled nicely”*
**Fun/Entertainment Experience**11%
*“Great for play”*
**Size-Overall**7%
*“Great size”*
**Value For Money**5%
*“Great value”*
**Design-Overall**5%
*“This Jasmine doll is beautifully designed”*
**Advertised Vs Actual Product**5%
*“This is exactly as described”*
**Color**5%
*“Pretty”*
**Collectibles**4%
*“a wonderful addition to any Disney collection”*
**Soft Feel**3%
*“So cute soft”*
### **What buyers complain about **
**Size-Overall**43%
*“They are tiny”*
**Value For Money**20%
*“not for a lot of money”*
**Product Condition**7%
*“This was for a birthday, the actual doll arrived in excellent condition however, the product box looked worn and used”*
**Ease Of Use**7%
*“Almost impossible to get their feet perfectly aligned to stand”*
**Smell**7%
*“Terrible old moldy plastic smell”*
**Quality-Overall**4%
*“Cheap looking”*
**Gifting Purpose**4%
*“Not great to give as a birthday gift”*
### **Top return reasons **
**Size-Overall**45%
**Value For Money**13%
**Gifting Purpose**11%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**5%
**Quality-Overall**5%
**Product Condition**3%
**Length**2%
**Scratch Resistance**1%
**Width**1%
## **Common questions**
- **Is jasmine doll profitable to sell on Amazon United States?**
- The niche generates $61K/yr across 18 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -4.1%. Flapen's verdict: Skip it (33/100).
- **How competitive is the jasmine doll niche?**
- 4 brands and 85 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in jasmine doll?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Product Condition. The return rate is 1.9%.
- **When does demand for jasmine doll peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the jasmine doll niche?**
- Listings span $10.36–$38.46; the average listing price is $23.95 (sweet spot $15–$100). The average incumbent carries 5,673 reviews — the moat a new listing must climb.
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