---
title: "Japanese Games — $718K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/japanese-games"
last_updated: "2026-08-08T14:22:15.649Z"
locale: en
meta:
description: "Niche score 46/100 · $718K/yr market · 391K searches/yr · $31.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $718K/yr market · 391K searches/yr · $31.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Japanese Games — $718K/yr Amazon US Niche (2026) - Flapen"
---
# **japanese games**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 69Growth 32Conversion 65Competition 21Returns 72Price range 90Avg price 95Brand share 9Review moat 31Quality gap 19
**Avg price**
**Incredible****$31.57**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$11.13–$69.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Market size**
**Good****$718K**
$718K/yr · 391K searches
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+5.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,402.18**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, japanese games is a $718K/yr Amazon United States market (391K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 46/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **japanese games market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$947K–$1.3M**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#1,112**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- Gamewright59% - Pandasaurus Games13% - Calliope10% - Yellow Mountain Imports9% - Stonemaier Games6% - AEG4%
## **Demand**
Weekly Amazon search volume, last 30 weeks — +5.5% search growth over the last 90 days.
9K7KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/toys-games/japanese-games/trend)
## **Top japanese games search terms**
- **sushi go**141K/yr+12.3%10.2% conv. - **shogi**29K/yr+5.6%1.2% conv. - **machi koro**27K/yr+17.6%5.7% conv. - **tsuro board game**26K/yr+8.4%3.1% conv. - **tsuro**18K/yr+10.5%2.2% conv. - **tokaido board game**21K/yr-1.4%2.6% conv. - **sushi go game**26K/yr-5.1%8.8% conv. - **tokaido**14K/yr-3.6%1.4% conv. - **lets go to japan board game**10K/yr+50.0%4.5% conv. - **japanese games**12K/yr-15.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/japanese-games/search-terms)
## **Top japanese games products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$108K30%$216K45%$323K60%$431K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gamewright Sushi Go the Pick and Pass Card Game Multi-colored**Gamewright**$11.13**4.7★17,069 rev](https://www.amazon.com/dp/B00J57VU44) [2**Machi Koro Board Game The Ultimate City-Building Game! Fast-Paced Dice Rolling Strategy Game for Kids and Adults Ages 8+ 2-4 Players 30 Minute Playtime Made by Pandasaurus Games**Pandasaurus Games**$26.47**4.8★1,675 rev](https://www.amazon.com/dp/B07HKZ4BH6) [3**Gamewright - Sushi Go! Spin Some for Dim Sum Board Game**Gamewright**$20.16**4.6★96 rev](https://www.amazon.com/dp/B0CNKTN519) [4**Stonemaier Games: Tokaido (Base Game) by Antoine Bauza | A Zen Strategy Board Game About Traveling in Japan for Adults and Family | Journey and Exploration from Kyoto to Edo | 1-5 Players 45 Mins**Stonemaier Games**$29.75**4.6★47 rev](https://www.amazon.com/dp/B0F39RQNB9) [5**Sushi Go Party! - The Deluxe Pick & Pass Card Game by Gamewright Multicolored**Gamewright**$21.83**4.8★7,473 rev](https://www.amazon.com/dp/B01CETNKE2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tsuro 20th Anniversary Edition Award Winning Tile Laying Strategy Game**Calliope**$48.84**4,581 rev6mo ago](https://www.amazon.com/dp/B0GH1MJKND) [**Stonemaier Games: Tokaido (Base Game) by Antoine Bauza | A Zen Strategy Board Game About Traveling in Japan for Adults and Family | Journey and Exploration from Kyoto to Edo | 1-5 Players 45 Mins**Stonemaier Games**$29.75**47 rev1y ago](https://www.amazon.com/dp/B0F39RQNB9) [**Lets Go! to Japan Travel Planning Strategy Card Game Create Your Journey**AEG**$41.18**172 rev2y ago](https://www.amazon.com/dp/B0CZBCPF53) [**Gamewright - Sushi Go! Spin Some for Dim Sum Board Game**Gamewright**$20.16**96 rev2y ago](https://www.amazon.com/dp/B0CNKTN519) [**Machi Koro 2 Board Game - New Adventures Await in Your Quirky City! Fast-Paced Dice Rolling Strategy Game for Kids and Adults Ages 10+ 2-5 Players 45 Minute Playtime Made by Pandasaurus Games**Pandasaurus Games**$27.40**361 rev5y ago](https://www.amazon.com/dp/B09B6R9TL2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tsuro 20th Anniversary Edition Award Winning Tile Laying Strategy Game**Calliope**$48.84**4.8★**▲ 279%**](https://www.amazon.com/dp/B0GH1MJKND) [**Gamewright - Sushi Go! Spin Some for Dim Sum Board Game**Gamewright**$20.16**4.6★**▲ 71%**](https://www.amazon.com/dp/B0CNKTN519) [**Yellow Mountain Imports Shogi Japanese Chess Magnetic Travel Game Set - 9.6-Inch**Yellow Mountain Imports**$15.11**4.5★**▲ 42%**](https://www.amazon.com/dp/B00C1X17T2) [**Yellow Mountain Imports Shogi Japanese Chess Game Set - Wooden Board with Drawers and Traditional Koma Playing Pieces**Yellow Mountain Imports**$69.86**4.7★**▲ 19%**](https://www.amazon.com/dp/B003UKEMSS) [**Machi Koro Board Game The Ultimate City-Building Game! Fast-Paced Dice Rolling Strategy Game for Kids and Adults Ages 8+ 2-4 Players 30 Minute Playtime Made by Pandasaurus Games**Pandasaurus Games**$26.47**4.8★**▲ 18%**](https://www.amazon.com/dp/B07HKZ4BH6)
**~~View all trending →~~**
## **What buyers say about japanese games**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**53%
*“fun for the whole family”*
**Ease Of Use**9%
*“Easy to play”*
**Quality-Overall**6%
*“Well manufactured”*
**Gifting Purpose**6%
*“This is a highly giftable”*
**Trivia Games**5%
*“Super fun game”*
**Design-Overall**4%
*“aesthetically pleasing set”*
**Collectibles**3%
*“makes this a must-have in our collection”*
**Functionality-Overall**2%
*“Game mechanics work well”*
**Color**2%
*“having the colorful ones are lovely as well”*
**Advertised Vs Actual Product**2%
*“a beautiful game”*
### **What buyers complain about **
**Instructions/User Manual/Troubleshooting**22%
*“The instruction pamphlet that explains how the pieces move has images that are a bit less than clear”*
**Design-Overall**5%
*“The only negative is the box design”*
**Quality-Overall**5%
*“The quality of this really blew me away”*
**Assembly/Installation**5%
*“the set up is quite overwhelming”*
**Size-Overall**3%
*“The pieces are small”*
**Value For Money**2%
*“There's nothing really special about this edition other than a heftier price tag”*
**Color**2%
*“The coloring of the board and tiles has changed”*
**Material Quality**2%
*“I wish that they were made out of something nicer than plastic, though”*
### **Top return reasons **
**Size-Overall**30%
**Value For Money**23%
**Advertised Vs Actual Product**10%
**Defective Material/Parts**8%
**Fun/Entertainment Experience**4%
**Functionality-Overall**4%
**Product Condition**3%
**Print Quality**3%
**Quality-Overall**2%
**Gifting Purpose**2%
## **Common questions**
- **Is japanese games profitable to sell on Amazon United States?**
- The niche generates $718K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Skip it (46/100).
- **How competitive is the japanese games niche?**
- 6 brands and 51 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in japanese games?**
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Design-Overall, Quality-Overall. The return rate is 2.1%.
- **What does it cost to enter the japanese games niche?**
- Listings span $11.13–$69.86; the average listing price is $31.57 (sweet spot $15–$100). The average incumbent carries 3,402 reviews — the moat a new listing must climb.
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