---
title: "Jacks — $290K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/jacks"
last_updated: "2026-08-06T03:33:58.982Z"
locale: en
meta:
description: "Niche score 51/100 · $290K/yr market · 300K searches/yr. A concentrated shelf (top 5 take 68% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $290K/yr market · 300K searches/yr. A concentrated shelf (top 5 take 68% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Jacks — $290K/yr Amazon US Niche (2026) - Flapen"
---
# **jacks**
**Worth a look**
Shows low returns (1.1%), but a concentrated shelf (top 5 take 68% of clicks) keeps it on the watch list.
Market size 51Growth 52Conversion 81Competition 28Returns 92Price range 40Avg price 45Brand share 36Review moat 54Quality gap 37
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,348.47**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+23.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Good****$290K**
$290K/yr · 300K searches
**Avg price**
**Okay****$11.36**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$6.18–$21.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
According to Flapen's Amazon United States niche tracking, jacks is a $290K/yr Amazon United States market (300K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jacks market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$284K–$341K**
- units × avg price
- **Conversion rate**
- **8.5%**
- **Avg BSR**
- **#369**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**10%**
- JA-RU32% - TriMagic24% - Sisland11% - Playbees9% - ZeeDix7% - KlayBear6% - Open — no brand owns it (3 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.9% search growth over the last 90 days.
15K10KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/jacks/trend)
## **Top jacks search terms**
- **jacks game**172K/yr+42.2%9.0% conv. - **jax game**35K/yr-10.0%8.1% conv. - **jacks game with ball**23K/yr-16.4%6.3% conv. - **metal jacks game set**3K/yr+66.5%8.5% conv. - **jacks and ball set**10K/yr-22.0%7.6% conv. - **metal jacks**5K/yr+18.9%5.0% conv. - **jax game with ball**6K/yr+10.0%10.4% conv. - **juego de yaquis cubano**4K/yr+19.0%4.6% conv. - **jacks toy**4K/yr+76.8%4.4% conv. - **jackstones game set**4K/yr+6.5%3.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/jacks/search-terms)
## **Top jacks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$29K20%$58K30%$87K40%$116K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JA-RU Vintage Metal Jacks Game Set/Two Bouncy Balls.(1 Pack) Mini Jax Toy. Classic Family Retro Classics. Bulk Party Favors Stocking Stuffers. 950-1B**JA-RU**$6.18**4.5★3,749 rev](https://www.amazon.com/dp/B000TH8T5C) [2**TriMagic Metal Jacks Game with Ball Classic Jax Toy Vintage Jacks and Ball Set Original Jax Game for Kids and Adults Retro Old School Toys for Family Old Fashioned Nostalgic Gifts**TriMagic**$12.55**4.8★2,470 rev](https://www.amazon.com/dp/B089QJHHMN) [3**Sisland Metal Jacks Game with Ball Set Classic Jax Game Toy for Kids Adults Old School Jackstones Games Set (12 Jacks + 2 Balls)**Sisland**$10.01**4.7★661 rev](https://www.amazon.com/dp/B08L6HWHN4) [4**Playbees Metal Jacks Game Set - 12 Sets - Retro Kids Entertainment with Metallic Jacks and Bouncy Ball - Classic Jacks Game for Fun and Skill Development**Playbees**$14.19**4.2★448 rev](https://www.amazon.com/dp/B0CH1R7Y8B) [5**ZeeDix 2 Set Jacks Game - 20 Pcs Jacks 60Pcs Pick Up Sticks & 2 Red Balls**ZeeDix**$8.97**4.5★555 rev](https://www.amazon.com/dp/B0CQT4CLGN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gejoy 1 Pack Metal Jacks Set with 12 Metal Jacks and 2 Red Rubber Balls in Wooden Box Retro Jackstones Floor Game for Adults Birthday Gifts Party Party Family Gatherings**Gejoy**$12.77**61 rev10mo ago](https://www.amazon.com/dp/B0FQ66M4MX) [**TriMagic Metal Jacks Game with Ball Classic Jax Toy Vintage Jacks and Ball Set in Wooden Gift Box Old School Jax Game for Kids and Adults Retro Nostalgic Toys from 50s 60s 70s 80s 20 Jack Stone**TriMagic**$17.17**39 rev11mo ago](https://www.amazon.com/dp/B0FPQ49QCH) [**Playbees Metal Jacks Game Set - 24 Sets - Retro Kids Entertainment with Metallic Jacks and Bouncy Ball - Classic Jacks Game for Fun and Skill Development**Playbees**$21.00**448 rev2y ago](https://www.amazon.com/dp/B0D3MF461P) [**ZeeDix 2 Set Jacks Game - 20 Pcs Jacks 60Pcs Pick Up Sticks & 2 Red Balls**ZeeDix**$8.97**555 rev2y ago](https://www.amazon.com/dp/B0CQT4CLGN) [**Playbees Metal Jacks Game Set - 12 Sets - Retro Kids Entertainment with Metallic Jacks and Bouncy Ball - Classic Jacks Game for Fun and Skill Development**Playbees**$14.19**448 rev2y ago](https://www.amazon.com/dp/B0CH1R7Y8B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZeeDix 2 Set Jacks Game - 20 Pcs Jacks 60Pcs Pick Up Sticks & 2 Red Balls**ZeeDix**$8.97**4.5★**▲ 141%**](https://www.amazon.com/dp/B0CQT4CLGN) [**Gejoy 1 Pack Metal Jacks Set with 12 Metal Jacks and 2 Red Rubber Balls in Wooden Box Retro Jackstones Floor Game for Adults Birthday Gifts Party Party Family Gatherings**Gejoy**$12.77**4.5★**▲ 56%**](https://www.amazon.com/dp/B0FQ66M4MX) [**Playbees Metal Jacks Game Set - 12 Sets - Retro Kids Entertainment with Metallic Jacks and Bouncy Ball - Classic Jacks Game for Fun and Skill Development**Playbees**$14.19**4.2★**▲ 54%**](https://www.amazon.com/dp/B0CH1R7Y8B) [**TriMagic Metal Jacks Game with Ball Classic Jax Toy Vintage Jacks and Ball Set in Wooden Gift Box Old School Jax Game for Kids and Adults Retro Nostalgic Toys from 50s 60s 70s 80s 20 Jack Stone**TriMagic**$17.17**4.6★**▲ 23%**](https://www.amazon.com/dp/B0FPQ49QCH) [**Sisland Metal Jacks Game with Ball Set Classic Jax Game Toy for Kids Adults Old School Jackstones Games Set (12 Jacks + 2 Balls)**Sisland**$10.01**4.7★**— 7%**](https://www.amazon.com/dp/B08L6HWHN4)
**~~View all trending →~~**
## **What buyers say about jacks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**42%
*“Fun for the kids”*
**Quality-Overall**18%
*“Good quality jacks”*
**Advertised Vs Actual Product**10%
*“As Advertised”*
**Weight Light**3%
*“The jacks have a nice weight to them, not overly heavy,”*
**Durability**3%
*“durable”*
**Strength**2%
*“Well built solid set”*
**Educational-Overall**2%
*“I loved teaching my grandchildren about Jax”*
**Value For Money**2%
*“great value”*
**Fine Motor Skill**2%
*“Great to teach hand eye coordination”*
**Size-Overall**2%
*“Good size for kids just learning jacks”*
### **What buyers complain about **
**Size-Overall**53%
*“Too small”*
**Durability**9%
*“1 broke on first day”*
**Quality-Overall**5%
*“Very cheap”*
**Ease Of Use**4%
*“hard to pick up”*
**Fun/Entertainment Experience**4%
*“it's not those video games we had great fun”*
**Strength**3%
*“they are very flimsy”*
**Product Condition**2%
*“Instead I received this item that was previously opened”*
**Functionality-Overall**2%
*“doesn't work if it hits the seam”*
**Weight Light**2%
*“too light”*
**Value For Money**2%
*“bad for price”*
### **Top return reasons **
**Size-Overall**66%
**Quality-Overall**8%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**4%
**Value For Money**3%
**Durability**3%
**Material Quality**2%
**Functionality-Overall**1%
**Degree Of Motion**1%
**Ease Of Use**1%
## **Common questions**
- **Is jacks profitable to sell on Amazon United States?**
- The niche generates $290K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.9%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the jacks niche?**
- 9 brands and 17 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in jacks?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.1%.
- **When does demand for jacks peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the jacks niche?**
- Listings span $6.18–$21.00; the average listing price is $11.36 (sweet spot $15–$100). The average incumbent carries 1,348 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)