---
title: "Jack Skellington Toy — $138K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/jack-skellington-toy"
last_updated: "2026-08-08T14:26:02.906Z"
locale: en
meta:
description: "Niche score 47/100 · $138K/yr market · 261K searches/yr · $23.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $138K/yr market · 261K searches/yr · $23.52 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Jack Skellington Toy — $138K/yr Amazon US Niche (2026) - Flapen"
---
# **jack skellington toy**
**Skip it**
Strong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Market size 30Growth 23Conversion 28Competition 80Returns 90Price range 85Avg price 95Brand share 17Review moat 69Quality gap 15
**Avg price**
**Incredible****$23.52**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$9.96–$106.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Review moat**
**Good****751**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$138K**
$138K/yr · 261K searches
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, jack skellington toy is a $138K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **jack skellington toy market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$141K–$188K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#4,630**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **55%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**13 **▼falling
**Sellers**
**249**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 73%
**Open market**
**6%**
- Funko74% - Just Play6% - Disney6% - Little People COLLECTOR4% - Crocs3% - mlsjdger1% - Open — no brand owns it (7 brands, 6%)
## **Demand**
Weekly Amazon search volume, last 13 weeks — -4.3% search growth over the last 90 days.
4K3KSpike '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/jack-skellington-toy/trend)
## **Top jack skellington toy search terms**
- **nightmare before christmas funko pop**59K/yr-5.0%1.6% conv. - **jack skellington funko pop**26K/yr-18.3%1.9% conv. - **funko pop nightmare before christmas**27K/yr-23.4%1.6% conv. - **nightmare before christmas funko**20K/yr-4.9%2.0% conv. - **nightmare before christmas little people**15K/yr+84.5%0.2% conv. - **little people nightmare before christmas**14K/yr+32.0%0.5% conv. - **funko pop jack skellington**11K/yr-3.8%3.0% conv. - **jack skellington toy**20K/yr+11.3%1.0% conv. - **funko nightmare before christmas**8K/yr-16.9%1.6% conv. - **jack skeleton toys**10K/yr-7.0%0.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/jack-skellington-toy/search-terms)
## **Top jack skellington toy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$17K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! Disney: The Nightmare Before Christmas - Couture Jack Skellington - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults**Funko**$13.01**4.8★364 rev](https://www.amazon.com/dp/B0DP79GH3N) [2**Funko Pop! Disney: The Nightmare Before Christmas - Couture Sally - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Model Figure for Collectors**Funko**$14.34**4.9★248 rev](https://www.amazon.com/dp/B0DP77C81R) [3**Funko POP! Nooks: Nightmare Before Christmas - Jack Skellingtons Room**Funko**$21.98**4.8★31 rev](https://www.amazon.com/dp/B08HH4DSNH) [4**Funko Pop! Disney: Patchwork - Zero - The Nightmare Before Christmas - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - for Collectors and Display**Funko**$13.73**4.8★133 rev](https://www.amazon.com/dp/B0DYK2XCGW) [5**Funko Pop Disney: The Nightmare Before Christmas - Jack Skellington - (Scary Face) Vinyl Figure - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults**Funko**$14.81**4.9★3,698 rev](https://www.amazon.com/dp/B083MCWD5S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko POP! Nooks: Nightmare Before Christmas - Jack Skellingtons Room**Funko**$21.98**31 rev6mo ago](https://www.amazon.com/dp/B08HH4DSNH) [**Disney Nightmare Before Christmas Adult Black Rose Pool Slides 7/8**Disney**$25.86**37 rev7mo ago](https://www.amazon.com/dp/B0GD2D9GRX) [**Disney Nightmare Before Christmas Adult Black Rose Pool Slides Size 5/6**Disney**$24.81**37 rev7mo ago](https://www.amazon.com/dp/B0GD2D1X1R) [**Funko Pop! Disney: Patchwork - Zero - The Nightmare Before Christmas - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - for Collectors and Display**Funko**$13.73**133 rev10mo ago](https://www.amazon.com/dp/B0DYK2XCGW) [**Funko POP! Disney: Nightmare Before Christmas - Patchwork Jack Skellington**Funko**$14.36**86 rev10mo ago](https://www.amazon.com/dp/B0DYJX6ZVP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Nightmare Before Christmas Adult Black Rose Pool Slides 7/8**Disney**$25.86**4.3★**▲ 703%**](https://www.amazon.com/dp/B0GD2D9GRX) [**Disney Nightmare Before Christmas Adult Black Rose Pool Slides Size 5/6**Disney**$24.81**4.3★**▲ 700%**](https://www.amazon.com/dp/B0GD2D1X1R) [**Crocs Unisex-Child Jack Skellington Nightmare Before Christmas Classic Clogs Multi 4 Big Kid**Crocs**$34.46**4.8★**▲ 483%**](https://www.amazon.com/dp/B0DNZMXZXN) [**Funko POP! Nooks: Nightmare Before Christmas - Jack Skellingtons Room**Funko**$21.98**4.8★**▲ 234%**](https://www.amazon.com/dp/B08HH4DSNH) [**Little People Collector Beetlejuice Special Edition Set for Movie Fans 4 Character Figures in a Display Package**Little People COLLECTOR**$18.14**4.9★**▲ 54%**](https://www.amazon.com/dp/B0DLDQPXQF)
**~~View all trending →~~**
## **What buyers say about jack skellington toy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**20%
*“Cute collector item”*
**Quality-Overall**18%
*“Fantastic quality”*
**Gifting Purpose**12%
*“Birthday Gift”*
**Fun/Entertainment Experience**11%
*“Fun to build, cute details”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Value For Money**8%
*“great value”*
**Size-Overall**5%
*“the size was what I had hoped for”*
**Design-Overall**3%
*“Cute designs”*
**Durability**2%
*“durable”*
**Display-Overall**2%
*“Fun to put together beautiful to display always love legos”*
### **What buyers complain about **
**Size-Overall**17%
*“Smaller than expected”*
**Value For Money**8%
*“The price is crazy”*
**Color**8%
*“Not white”*
**Quality-Overall**8%
*“Poor quality”*
**Durability**8%
*“were going broke over here lol”*
**Strength**4%
*“fragile”*
**Feet Fit**4%
*“big toe almost hanging over”*
**Assembly/Installation**4%
*“Could have been build issue though”*
**Product Condition**4%
*“Not handmade anymore”*
**Shape/Style**4%
*“I also don't love that the shape doesn't mirror that of the deadly nightshade pot in the movie”*
### **Top return reasons **
**Size-Overall**40%
**Value For Money**24%
**Length**5%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**4%
**Gifting Purpose**3%
**Material Quality**2%
**Functionality-Overall**2%
**Product Condition**2%
**Feet Fit**2%
## **Common questions**
- **Is jack skellington toy profitable to sell on Amazon United States?**
- The niche generates $138K/yr across 49 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the jack skellington toy niche?**
- 13 brands and 249 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in jack skellington toy?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 1.2%.
- **What does it cost to enter the jack skellington toy niche?**
- Listings span $9.96–$106.49; the average listing price is $23.52 (sweet spot $15–$100). The average incumbent carries 751 reviews — the moat a new listing must climb.
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