---
title: "Itachi — $98K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/itachi"
last_updated: "2026-08-08T14:19:14.778Z"
locale: en
meta:
description: "Niche score 48/100 · $98K/yr market · 479K searches/yr · $26.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $98K/yr market · 479K searches/yr · $26.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Itachi — $98K/yr Amazon US Niche (2026) - Flapen"
---
# **itachi**
**Skip it**
Weak search conversion (0.8%) — this niche doesn't clear our bar today.
Market size 25Growth 22Conversion 10Competition 75Returns 85Price range 89Avg price 95Brand share 61Review moat 64Quality gap 19
**Avg price**
**Incredible****$26.57**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.24–$48.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Review moat**
**Good****947.18**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$98K**
$98K/yr · 479K searches
**Growth**
**Bad****-6.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, itachi is a $98K/yr Amazon United States market (479K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **itachi market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$106K–$133K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#65,876**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **51%**
- **Out of stock**
- **12.9%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**204**
**Top-5 brand share**
**69%**
Top 20: 98%
**Top-5 click share**
**40%**
Top 20: 84%
**Open market**
**26%**
- Funko21% - Banpresto20% - Ultimate Legends11% - Great Eastern Entertainment10% - Bioworld7% - Odd Sox6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.
20K15KHoliday '24Spike '25Holiday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/itachi/trend)
## **Top itachi search terms**
- **itachi**157K/yr-4.6%0.4% conv. - **itachi figure**118K/yr+2.6%0.5% conv. - **itachi funko pop**68K/yr-24.6%1.5% conv. - **itachi uchiha**47K/yr-7.9%0.5% conv. - **uchiha**15K/yr-5.1%0.1% conv. - **itachi action figure**12K/yr+4.7%0.5% conv. - **itachi uchiha figure**10K/yr+19.4%0.4% conv. - **itachi plush**8K/yr-2.2%0.5% conv. - **naruto itachi**10K/yr-15.4%0.5% conv. - **itachi statue**9K/yr-11.4%0.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/itachi/search-terms)
## **Top itachi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$6K9%$9K12%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ultimate Legends - Naruto - Itachi Uchiha (Adult) 5 Action Figure**Ultimate Legends**$19.08**4.4★813 rev](https://www.amazon.com/dp/B0BSNCS4M6) [2**Great Eastern Entertainment Naruto Itachi PVC Keychain**Great Eastern Entertainment**$12.81**4.8★1,685 rev](https://www.amazon.com/dp/B000U2SYQU) [3**Funko POP! Animation: Naruto Shippuden - Itachi Uchiha (Young)**Funko**$15.47**4.7★768 rev](https://www.amazon.com/dp/B0CLFNMTMV) [4**Banpresto - Naruto Shippuden - Itachi Uchiha (ver. B) Figure**Banpresto**$30.12**5.0★7 rev](https://www.amazon.com/dp/B0GGL9Y9ZJ) [5**Odd Sox - Itachi Naruto Shippuden Anime Manga Crew Socks Size Large**Odd Sox**$15.05**4.8★105 rev](https://www.amazon.com/dp/B08L9S2MHL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Epic Collectibles Pop Anime: Naruto Shippuden - Itachi Uchiha (Edo Itachi)**Epic Collectibles**$21.54**2 rev4mo ago](https://www.amazon.com/dp/B0GTTNXNQK) [**Banpresto - Naruto Shippuden - Itachi Uchiha (ver. B) Figure**Banpresto**$30.12**7 rev6mo ago](https://www.amazon.com/dp/B0GGL9Y9ZJ) [**Funko Pop! Anime: Naruto Shippuden - Anbu Itachi Unmasked Vinyl Figure**Funko**$28.07**8 rev6mo ago](https://www.amazon.com/dp/B0GHK4B6GR) [**Funko Naruto Shippuden Itachi Uchiha Goodbye Exclusive Pop Vinyl Figure 2173**Funko**$30.28**5 rev7mo ago](https://www.amazon.com/dp/B0G9NBL942) [**Funko Naruto: Shippuden Itachi Pop Vinyl Figures**Funko**$35.22**7 rev7mo ago](https://www.amazon.com/dp/B0G48C4K6J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GORGLITTER Mens 2 in 1 Anime Graphic Gym Shorts Basketball Workout Shorts**GORGLITTER**$24.26**4.4★**▲ 257%**](https://www.amazon.com/dp/B0DC9MC3BP) [**Odd Sox - Itachi Naruto Shippuden Anime Manga Crew Socks Size Large**Odd Sox**$15.05**4.8★**▲ 234%**](https://www.amazon.com/dp/B08L9S2MHL) [**Epic Collectibles Pop Anime: Naruto Shippuden - Itachi Uchiha (Edo Itachi)**Epic Collectibles**$21.54**5.0★**▲ 225%**](https://www.amazon.com/dp/B0GTTNXNQK) [**Naruto Oversize Itachi Adult Gray Wash Short Sleeve Tee -XL**Bioworld**$20.05**4.7★**▲ 223%**](https://www.amazon.com/dp/B0F2JFQSSC) [**Ripple Junction Naruto Shippuden Mens Lounge Pants Akatsuki Itachi Kunai Shuriken All Over Print Anime Black Medium**Ripple Junction**$25.52**4.4★**▲ 213%**](https://www.amazon.com/dp/B0D82LZ44Z)
**~~View all trending →~~**
## **What buyers say about itachi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Best quality”*
**Collectibles**14%
*“It arrived looking clean and properly shaped, and it made a great addition to the collection”*
**Gifting Purpose**13%
*“Gift idea”*
**Size-Overall**9%
*“Perfect fit”*
**Value For Money**8%
*“Honestly I'm shocked at how low the price is because to me this is actually worth more because of how good it is”*
**Display-Overall**5%
*“Compact and looks good on display”*
**Fun/Entertainment Experience**4%
*“Good toy”*
**Advertised Vs Actual Product**3%
*“Exactly as the image”*
**Ease Of Cleaning**3%
*“Its perfectly clean”*
**Strength**3%
*“Solid Figure”*
### **What buyers complain about **
**Size-Overall**30%
*“I initially thought it would be a little bit bigger than it is”*
**Quality-Overall**26%
*“quality. very bad”*
**Advertised Vs Actual Product**7%
*“This is misleading”*
### **Top return reasons **
**Size-Overall**25%
**Defective Material/Parts**20%
**Advertised Vs Actual Product**11%
**Quality-Overall**11%
**Value For Money**10%
**Material Quality**5%
**Brightness/Shine/Glow**3%
**Durability**3%
**Scratch Resistance**2%
**Functionality-Overall**1%
## **Common questions**
- **Is itachi profitable to sell on Amazon United States?**
- The niche generates $98K/yr across 39 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -6.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the itachi niche?**
- 23 brands and 204 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in itachi?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.5%.
- **When does demand for itachi peak?**
- Demand peaks in Aug–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the itachi niche?**
- Listings span $12.24–$48.27; the average listing price is $26.57 (sweet spot $15–$100). The average incumbent carries 947 reviews — the moat a new listing must climb.
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