---
title: "Invincible Action Figure — $336K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/invincible-action-figure"
last_updated: "2026-08-08T15:05:28.546Z"
locale: en
meta:
description: "Niche score 58/100 · $336K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $336K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Invincible Action Figure — $336K/yr Amazon US Niche (2026) - Flapen"
---
# **invincible action figure**
**Worth a look**
Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 53Growth 28Conversion 12Competition 85Returns 95Price range 90Avg price 95Brand share 48Review moat 73Quality gap 45
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$23.19**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.89–$92.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Review moat**
**Good****571.68**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$336K**
$336K/yr · 1.6M searches
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+2.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, invincible action figure is a $336K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 58/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **invincible action figure market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$348K–$464K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#14,678**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **44%**
- **Out of stock**
- **12.7%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**17 **▲rising
**Sellers**
**151**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 69%
**Open market**
**20%**
- Funko35% - INVINCIBLE14% - Invincible11% - Diamond Select Toys10% - Epic Collectibles6% - MOONCOLOUR4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.3% search growth over the last 90 days.
100K60KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 23.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/invincible-action-figure/trend)
## **Top invincible action figure search terms**
- **invincible action figure**438K/yr+25.6%0.3% conv. - **invincible funko pop**274K/yr-13.4%2.1% conv. - **invincible shirt**164K/yr-6.5%1.4% conv. - **invincible merch**179K/yr-17.6%0.7% conv. - **invincible figure**109K/yr-9.7%0.3% conv. - **jada toys invincible**34K/yr+63.0%0.0% conv. - **invincible action figures**36K/yr+36.3%0.2% conv. - **invincible funko**55K/yr-37.3%2.2% conv. - **invincible toys**33K/yr+60.7%0.4% conv. - **invincible figures**30K/yr+11.0%0.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/invincible-action-figure/search-terms)
## **Top invincible action figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$10K6%$20K9%$30K12%$40K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! TV: Invincible - Invincible - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Superheroes Fans - Model Figure for Collectors**Funko**$15.80**4.5★41 rev](https://www.amazon.com/dp/B08HH8S5KX) [2**Diamond Select Toys Invincible: Atom Eve Action Figure Multicolor NOV218578**Diamond Select Toys**$17.13**4.6★202 rev](https://www.amazon.com/dp/B09P4GP69J) [3**Invincible Distressed Cover Homage T-Shirt Tee for Men Women Comic Book Fans**Invincible**$23.04**4.6★159 rev](https://www.amazon.com/dp/B0C9JWQJCM) [4**Funko POP! Animation: Invincible - Omni-Man**Funko**$16.23**4.8★66 rev](https://www.amazon.com/dp/B08HH5LMJ8) [5**Diamond Select Toys Invincible: Robot Action Figure Multicolor NOV218579**Diamond Select Toys**$17.83**4.5★175 rev](https://www.amazon.com/dp/B09P4G2GP2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JYMBRILO 3D Printed T13 Articulated Action Figure with Display Stand and Interchangeable Hand Parts Multi-Jointed Poseable Desk Collectible Toy for Adults**JYMBRILO**$9.95**6 rev1mo ago](https://www.amazon.com/dp/B0H58KNFW7) [**Glory Keep Assembly Completed T13 Action Figure 3D Printed Multi-Jointed Movable Lucky 13 Action Figures Multi-Articular Dummy 13 Action Figures Desktop Decorations**Glory Keep**$16.92**6 rev1mo ago](https://www.amazon.com/dp/B0H3V474QW) [**Epic Collectibles Pop Animation: Invincible - Rex Splode Vinyl Figure**Epic Collectibles**$20.29**9 rev4mo ago](https://www.amazon.com/dp/B0GSDR5X6H) [**Funko Pop! Comics: Invincible - Battle Beast (Special Edition) #54**Funko**$31.94**23 rev6mo ago](https://www.amazon.com/dp/B0GHXT28P8) [**Funko Pop! TV: Invincible - Invincible - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Superheroes Fans - Model Figure for Collectors**Funko**$15.80**41 rev6mo ago](https://www.amazon.com/dp/B08HH8S5KX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JYMBRILO 3D Printed T13 Articulated Action Figure with Display Stand and Interchangeable Hand Parts Multi-Jointed Poseable Desk Collectible Toy for Adults**JYMBRILO**$9.95**4.6★**▲ 183%**](https://www.amazon.com/dp/B0H58KNFW7) [**Glory Keep Assembly Completed T13 Action Figure 3D Printed Multi-Jointed Movable Lucky 13 Action Figures Multi-Articular Dummy 13 Action Figures Desktop Decorations**Glory Keep**$16.92**3.5★**▲ 182%**](https://www.amazon.com/dp/B0H3V474QW) [**Mooncolour Mens Novelty Color Block Hoodies Cozy Sport Autumn Outwear Black/Grey/Blue M Black US Medium**MOONCOLOUR**$25.03**4.5★**▲ 159%**](https://www.amazon.com/dp/B01IP4TWUG) [**Epic Collectibles Pop Animation: Invincible - Rex Splode Vinyl Figure**Epic Collectibles**$20.29**4.7★**▲ 100%**](https://www.amazon.com/dp/B0GSDR5X6H) [**Funko Pop! Comics: Invincible - Battle Beast (Special Edition) #54**Funko**$31.94**4.8★**▲ 70%**](https://www.amazon.com/dp/B0GHXT28P8)
**~~View all trending →~~**
## **What buyers say about invincible action figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“looks amazing, high detail”*
**Collectibles**14%
*“Addition to your collection”*
**Size-Overall**11%
*“Fit great”*
**Gifting Purpose**9%
*“Great gift idea if you're into this”*
**Value For Money**9%
*“Worth it”*
**Advertised Vs Actual Product**8%
*“exactly what I wanted”*
**Fun/Entertainment Experience**5%
*“Very fun box”*
**Material Quality**3%
*“the material is comfortable”*
**Design-Overall**2%
*“But it's a cool design”*
**Print Quality**2%
*“The detail on the print is much better than I expected”*
### **What buyers complain about **
**Print Quality**25%
*“Bad screen printing job”*
**Quality-Overall**13%
*“Its cheap made”*
**Size-Overall**12%
*“Runs extremely small”*
**Strength**6%
*“Fragile”*
**Ease Of Use**5%
*“the others didnt open nearly as easy so feels kinda sketchy to me”*
**Value For Money**5%
*“Not worth the price”*
**Gap/Hole**4%
*“it already got holes in it”*
**Stretchability/Expandability/Elasticity**4%
*“The material was hard with no stretch to it and the sizing was off, too”*
**Advertised Vs Actual Product**4%
*“I think the description is misleading”*
**Developmental Needs**4%
*“I wouldnt recommend for small children though due to the small parts”*
### **Top return reasons **
**Size-Overall**31%
**Defective Material/Parts**14%
**Value For Money**10%
**Advertised Vs Actual Product**9%
**Chest Fit**6%
**Quality-Overall**5%
**Product Condition**4%
**Length**3%
**Scratch Resistance**2%
**Material Quality**2%
## **Common questions**
- **Is invincible action figure profitable to sell on Amazon United States?**
- The niche generates $336K/yr across 50 tracked products. 11 of 20 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the invincible action figure niche?**
- 17 brands and 151 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in invincible action figure?**
- Top complaints mined from reviews: Print Quality, Quality-Overall, Size-Overall. The return rate is 1.0%.
- **When does demand for invincible action figure peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 23.2× the quietest.
- **What does it cost to enter the invincible action figure niche?**
- Listings span $9.89–$92.91; the average listing price is $23.19 (sweet spot $15–$100). The average incumbent carries 572 reviews — the moat a new listing must climb.
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