---
title: "Innistrad Midnight Hunt — $110K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/innistrad-midnight-hunt"
last_updated: "2026-08-08T14:22:10.603Z"
locale: en
meta:
description: "Niche score 42/100 · $110K/yr market · 56K searches/yr · $104.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $110K/yr market · 56K searches/yr · $104.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Innistrad Midnight Hunt — $110K/yr Amazon US Niche (2026) - Flapen"
---
# **innistrad midnight hunt**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 22Conversion 24Competition 67Returns 99Price range 24Avg price 73Brand share 3Review moat 72Quality gap 42
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$104.75**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****606.86**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$110K**
$110K/yr · 56K searches
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$8.37–$360.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-6.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, innistrad midnight hunt is a $110K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Skip it — 42/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **innistrad midnight hunt market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$105K–$131K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#1,421**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **23%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**101**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 85%
**Open market**
**0%**
- Magic: The Gathering58% - Card Game23% - Wizards of the Coast13% - Magnalube-G3% - Magic The Gathering TCG2% - MPLR BOARD GAME1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.
3K2KSpike '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/innistrad-midnight-hunt/trend)
## **Top innistrad midnight hunt search terms**
- **mtg innistrad**11K/yr-5.0%1.1% conv. - **innistrad**9K/yr-5.0%1.4% conv. - **crimson vow**5K/yr-12.7%0.7% conv. - **magic the gathering innistrad**7K/yr-10.8%1.6% conv. - **mtg crimson vow**4K/yr-6.5%1.8% conv. - **mtg midnight hunt**3K/yr+15.5%1.0% conv. - **innistrad crimson vow**3K/yr-11.2%3.0% conv. - **innistrad midnight hunt**3K/yr-3.1%2.7% conv. - **midnight hunt mtg**2K/yr+1.8%0.7% conv. - **magic the gathering crimson vow**3K/yr-18.4%1.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/innistrad-midnight-hunt/search-terms)
## **Top innistrad midnight hunt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$7K9%$10K12%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Magic: The Gathering Prerelease Kit: MTG Innistrad Midnight Hunt**Card Game**$50.81**4.6★327 rev](https://www.amazon.com/dp/B09GDP8N78) [2**Magic: The Gathering Innistrad: Crimson Vow Draft Booster Box | 36 Packs + Dracula Box Topper (541 Magic Cards)**Magic: The Gathering**$144.08**4.6★778 rev](https://www.amazon.com/dp/B099YJ9DSP) [3**Card Game Magic: The Gathering Prerelease Kit: MTG Innistrad Crimson Vow - 6 Packs Promos Dice**Card Game**$53.98**4.7★299 rev](https://www.amazon.com/dp/B09LMS5Q52) [4**Magic: The Gathering Innistrad: Midnight Hunt Draft Booster Box | 36 Packs (540 Magic Cards)**Magic: The Gathering**$147.94**4.7★739 rev](https://www.amazon.com/dp/B0996YSFXW) [5**Magic: The Gathering Innistrad: Midnight Hunt Commander Deck Coven Counters (Green-White)**Magic: The Gathering**$78.97**4.6★792 rev](https://www.amazon.com/dp/B099776RW4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Magic The Gathering: Innistrad Double Feature Draft Booster Box**Magic: The Gathering**$272.77**1 rev1y ago](https://www.amazon.com/dp/B0FDL9XRFZ) [**Magic: The Gathering Innistrad Remastered Collector Booster - 1 Pack (15 MTG Cards)**Magic: The Gathering**$40.21**409 rev1y ago](https://www.amazon.com/dp/B0DHSY41NV) [**Magic: The Gathering Innistrad Remastered Play Booster Box - 36 Packs (504 MTG Cards)**Magic: The Gathering**$185.66**409 rev1y ago](https://www.amazon.com/dp/B0DHT21CG9) [**INNISTRAD CRIMSON VOW Key Artwork Premium Gaming Mat 60 x 35 cm - TCG Compatible With OCG CCG RPG MTG Mouse Mat**MPLR BOARD GAME**$14.91**26 rev2y ago](https://www.amazon.com/dp/B0CCYCB5BX) [**Magic the Gathering Innistrad Midnight Hunt Collector Booster 15 Cards**Wizards of the Coast**$28.85**35 rev3y ago](https://www.amazon.com/dp/B09FYVN7Z9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Magic: The Gathering - Innistrad Midnight Hunt Set Booster**Magic The Gathering TCG**$11.05**2.9★**▲ 94%**](https://www.amazon.com/dp/B09GPKZX6D) [**Magic: The Gathering Innistrad: Crimson Vow Commander Deck Spirit Squadron (White-Blue)**Magic: The Gathering**$88.71**4.7★**▲ 92%**](https://www.amazon.com/dp/B099YKB3W1) [**Magnalube-G Magic: The Gathering Innistrad: Crimson Vow Commander Deck Vampiric Bloodline (Black-Red)**Magnalube-G**$136.87**4.3★**▲ 63%**](https://www.amazon.com/dp/B09LLY4YWW) [**Magic The Gathering: Innistrad Double Feature Draft Booster Box**Magic: The Gathering**$272.77**5.0★**▲ 47%**](https://www.amazon.com/dp/B0FDL9XRFZ) [**Magic: The Gathering Prerelease Kit: MTG Innistrad Midnight Hunt**Card Game**$50.81**4.6★**▲ 42%**](https://www.amazon.com/dp/B09GDP8N78)
**~~View all trending →~~**
## **What buyers say about innistrad midnight hunt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**32%
*“Worth the purchase”*
**Collectibles**16%
*“All cards present and good quality”*
**Suitability Beginner**15%
*“Good product for beginners”*
**Fun/Entertainment Experience**11%
*“This was a fun addition to the idea”*
**Quality-Overall**7%
*“Nice quality magic cards”*
**Advertised Vs Actual Product**4%
*“Just what I thought it was”*
**Gifting Purpose**4%
*“Gift”*
**Color**3%
*“Black and blue”*
**Ease Of Use**3%
*“Great to start or upgrade”*
**Functionality-Overall**1%
*“The gameplay is functional and has key component artifacts, lands, and spells”*
### **What buyers complain about **
**Value For Money**83%
*“He has a high cost”*
**Print Quality**17%
*“almost the entire box set was cards that weren't even worth the cardboard they were printed on”*
### **Top return reasons **
**Advertised Vs Actual Product**33%
**Print Quality**33%
**Value For Money**33%
## **Common questions**
- **Is innistrad midnight hunt profitable to sell on Amazon United States?**
- The niche generates $110K/yr across 35 tracked products. 90-day search growth is -6.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the innistrad midnight hunt niche?**
- 6 brands and 101 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in innistrad midnight hunt?**
- Top complaints mined from reviews: Value For Money, Print Quality. The return rate is 0.3%.
- **When does demand for innistrad midnight hunt peak?**
- Demand peaks in Jan–Oct–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the innistrad midnight hunt niche?**
- Listings span $8.37–$360.23; the average listing price is $104.75 (sweet spot $15–$100). The average incumbent carries 607 reviews — the moat a new listing must climb.
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