---
title: "Illumi Brush Blender — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/illumi-brush-blender"
last_updated: "2026-08-08T14:26:04.088Z"
locale: en
meta:
description: "Niche score 31/100 · $0/yr market · 12K searches/yr · $36.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · $0/yr market · 12K searches/yr · $36.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Illumi Brush Blender — $0/yr Amazon US Niche (2026) - Flapen"
---
# **illumi brush blender**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 26Conversion 0Competition 16Returns 92Price range 93Avg price 95Brand share 29Review moat 35Quality gap 17
**Avg price**
**Incredible****$36.24**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.14–$99.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,964.63**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+0.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$0**
$0/yr · 12K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, illumi brush blender is a $0/yr Amazon United States market (12K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **illumi brush blender market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$4K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#6,531**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **13%**
- **Out of stock**
- **9.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**5%**
- Ichibansho Figure25% - Funko18% - Furyu17% - Banpresto16% - Great Eastern Entertainment12% - L'Oreal Paris7% - Open — no brand owns it (1 brand, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.
500300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/illumi-brush-blender/trend)
## **Top illumi brush blender products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$020%$030%$040%$01101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ichibansho Figure - Hunter x Hunter - Illumi Masterlise Collectible Statue**Ichibansho Figure**$51.08**4.3★25 rev](https://www.amazon.com/dp/B0FSPKVY7Z) [2**Funko Pop! Animation: Hunter X Hunter - Illumi Zoldyck LACC/Toystop Exclusive Vinyl Collectibles Figure**Funko**$16.78**4.8★203 rev](https://www.amazon.com/dp/B09N3J8JXR) [3**Banpresto - Hunter x Hunter - Yellmi Bandai Spirits Vibration Stars Figure**Banpresto**$24.50**4.8★419 rev](https://www.amazon.com/dp/B0CM8MTRH1) [4**Great Eastern Entertainment Hunter X Hunter - Illumi Plush 8 Multicolor**Great Eastern Entertainment**$16.74**4.8★474 rev](https://www.amazon.com/dp/B082X1L2Q6) [5**Furyu Hunter x Hunter statuette PVC Noodle Stopper Illumi 15 cm Black**Furyu**$42.70**0.0★0 rev](https://www.amazon.com/dp/B0CDTTVTM2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ichibansho Figure - Hunter x Hunter - Illumi Masterlise Collectible Statue**Ichibansho Figure**$51.08**25 rev10mo ago](https://www.amazon.com/dp/B0FSPKVY7Z) [**Furyu Hunter x Hunter statuette PVC Noodle Stopper Illumi 15 cm Black**Furyu**$42.70**0 rev2y ago](https://www.amazon.com/dp/B0CDTTVTM2) [**Banpresto - Hunter x Hunter - Yellmi Bandai Spirits Vibration Stars Figure**Banpresto**$24.50**419 rev2y ago](https://www.amazon.com/dp/B0CM8MTRH1) [**Good Smile Company Hunter x Hunter: Illumi Nendoroid Action Figure**Good Smile Company**$99.99**10 rev2y ago](https://www.amazon.com/dp/B0CJC7W972) [**Furyu Hunter Hunter Statuette PVC Hikkake Yellmi 10 cm**Furyu**$25.00**2 rev3y ago](https://www.amazon.com/dp/B0C4G2WGBT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Funko Pop! Animation: Hunter X Hunter - Illumi Zoldyck LACC/Toystop Exclusive Vinyl Collectibles Figure**Funko**$16.78**4.8★**▲ 79%**](https://www.amazon.com/dp/B09N3J8JXR) [**Great Eastern Entertainment Hunter X Hunter - Illumi Plush 8 Multicolor**Great Eastern Entertainment**$16.74**4.8★**▲ 71%**](https://www.amazon.com/dp/B082X1L2Q6) [**LOreal Paris Makeup True Match Lumi Glotion Natural Glow Enhancer Illuminator Highlighter Bronzing Drops For a Sun-Kissed Glow 903 Medium**L'Oreal Paris**$13.14**4.6★**▲ 30%**](https://www.amazon.com/dp/B074PTZCNX) [**Ichibansho Figure - Hunter x Hunter - Illumi Masterlise Collectible Statue**Ichibansho Figure**$51.08**4.3★**▲ 26%**](https://www.amazon.com/dp/B0FSPKVY7Z) [**Furyu Hunter x Hunter statuette PVC Noodle Stopper Illumi 15 cm Black**Furyu**$42.70**0.0★**— 10%**](https://www.amazon.com/dp/B0CDTTVTM2)
**~~View all trending →~~**
## **What buyers say about illumi brush blender**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**32%
*“Goes on smooth with a little shine”*
**Color**10%
*“Natural look”*
**Suitability Combination Skin**7%
*“This product gives your skin a healthy glow”*
**Quality-Overall**7%
*“good quality”*
**Value For Money**7%
*“Great Value”*
**Moist/Dry**7%
*“Looks nice and feels hydrating”*
**Soft Feel**6%
*“Makes skin very soft”*
**Coverage**4%
*“Good coverage”*
**Weight Light**3%
*“Truly is what is says light weight super glow full coverage”*
**Suitability Hot Weather**2%
*“Excited to use it in the summer for added glow”*
### **What buyers complain about **
**Brightness/Shine/Glow**9%
*“there was no glow on my skin it did nothing looked like bare skin”*
**Color**8%
*“No color at all”*
**Suitability Combination Skin**6%
*“It makes NO difference on my skin”*
**Allergies**6%
*“Allergic reaction”*
**Thickness**6%
*“Too sheer”*
**Adhesion/Stickiness**5%
*“fills sticky”*
**Value For Money**5%
*“Looks like a more expensive product”*
**Sensitivity-Overall**3%
*“Not for sensitive skin”*
**Skin Health**3%
*“This product will break your skin out”*
**Functionality-Overall**3%
*“came opened and I notice nothing”*
### **Top return reasons **
**Color**46%
**Brightness/Shine/Glow**9%
**Advertised Vs Actual Product**8%
**Functionality-Overall**4%
**Product Condition**4%
**Weight Light**4%
**Coverage**3%
**Value For Money**3%
**Oily/Greasy**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is illumi brush blender profitable to sell on Amazon United States?**
- The niche generates $0/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (31/100).
- **How competitive is the illumi brush blender niche?**
- 7 brands and 68 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in illumi brush blender?**
- Top complaints mined from reviews: Brightness/Shine/Glow, Color, Suitability Combination Skin. The return rate is 1.1%.
- **When does demand for illumi brush blender peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the illumi brush blender niche?**
- Listings span $13.14–$99.99; the average listing price is $36.24 (sweet spot $15–$100). The average incumbent carries 2,965 reviews — the moat a new listing must climb.
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