---
title: "Hunter X Hunter — $218K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/hunter-x-hunter"
last_updated: "2026-08-08T14:20:31.402Z"
locale: en
meta:
description: "Niche score 56/100 · $218K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $218K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hunter X Hunter — $218K/yr Amazon US Niche (2026) - Flapen"
---
# **hunter x hunter**
**Worth a look**
Shows a fragmented shelf (top 5 take 20% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 42Growth 36Conversion 9Competition 95Returns 88Price range 87Avg price 95Brand share 60Review moat 67Quality gap 19
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$25.94**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.76–$84.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****800.22**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$218K**
$218K/yr · 1.1M searches
**Growth**
**Okay****+8.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, hunter x hunter is a $218K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hunter x hunter market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **$259K–$324K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#43,697**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **61%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**28 **▲rising
**Sellers**
**274**
**Top-5 brand share**
**69%**
Top 20: 97%
**Top-5 click share**
**20%**
Top 20: 53%
**Open market**
**27%**
- Funko26% - Bioworld19% - Banpresto12% - Get Trend7% - Jada6% - Furyu4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.6% search growth over the last 90 days.
60K40KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/hunter-x-hunter/trend)
## **Top hunter x hunter search terms**
- **hunter x hunter**445K/yr+1.4%0.2% conv. - **hunter x hunter figure**120K/yr+26.0%0.5% conv. - **hxh**102K/yr+15.8%0.1% conv. - **hxh figure**57K/yr+33.1%0.3% conv. - **hunter x hunter funko pop**76K/yr-3.8%1.4% conv. - **hunter hunter**53K/yr-13.6%0.1% conv. - **hunter x hunter merch**66K/yr+11.3%0.5% conv. - **hunterxhunter**42K/yr+17.6%0.2% conv. - **hxh funko pop**32K/yr+15.5%1.2% conv. - **hunter x**21K/yr+42.5%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/hunter-x-hunter/search-terms)
## **Top hunter x hunter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$9K6%$13K8%$17K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Jada Hunter x Hunter Metalfigs 2.5 4 Pack (Gon Killua Kurapika Leorio) - Collectible Die-Cast Figures - Authentic Designs Premium Quality - Toys for Adults & Kids**Jada**$24.66**4.8★72 rev](https://www.amazon.com/dp/B0D9P6ZWGG) [2**Get Trend Hunter x Hunter Boys Pajamas with Anime Top & Shorts 2 Piece Short Sleeve PJ Set Kids Cotton Sleepwear Size 716 (11-12 Years Multi Hunter x Hunter)**Get Trend**$24.54**4.6★53 rev](https://www.amazon.com/dp/B0FVDC1ND2) [3**Banpresto - Hunter x Hunter - Curarpikt Grandista Figure**Banpresto**$32.02**4.6★13 rev](https://www.amazon.com/dp/B0G1VYRVTP) [4**FURYU Hunter x Hunter Exceed Creative PVC Statue Chrollo Requiem Ver. 21 cm**Furyu**$40.97**5.0★6 rev](https://www.amazon.com/dp/B0F9FK9KRZ) [5**Funko POP! Animation: Hunter x Hunter (HxH) - Gon Freecss (Shelf Sitter)**Funko**$16.09**4.9★90 rev](https://www.amazon.com/dp/B0DYJYNM3J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hunter x Hunter T-Shirt Mens Killua Eyes Acid Wash Adult Short Sleeve Tee (X-Large) Multicolored**Seven Times Six**$22.75**4 rev2mo ago](https://www.amazon.com/dp/B0H1JK7WFP) [**Thunder Tech Hunter x Hunter - Killua Grandista Figure**Thunder Tech**$35.20**14 rev6mo ago](https://www.amazon.com/dp/B0GK7G4DQR) [**Banpresto - Hunter x Hunter - Gon (G.I.Arc) Figure**Banpresto**$27.20**8 rev6mo ago](https://www.amazon.com/dp/B0G122ZQR9) [**Get Trend Hunter x Hunter Boys Pajamas with Anime Top & Shorts 2 Piece Short Sleeve PJ Set Kids Cotton Sleepwear Size 716 (11-12 Years Multi Hunter x Hunter)**Get Trend**$24.54**53 rev7mo ago](https://www.amazon.com/dp/B0FVDC1ND2) [**Banpresto - Hunter x Hunter - Curarpikt Grandista Figure**Banpresto**$32.02**13 rev8mo ago](https://www.amazon.com/dp/B0G1VYRVTP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hunter x Hunter T-Shirt Mens Killua Eyes Acid Wash Adult Short Sleeve Tee (X-Large) Multicolored**Seven Times Six**$22.75**5.0★**▲ 238%**](https://www.amazon.com/dp/B0H1JK7WFP) [**Hunter X Hunter Characters Mens Black Sleep Pajama Shorts-XL**Bioworld**$22.46**0.0★**▲ 238%**](https://www.amazon.com/dp/B0BBD8LQSS) [**Hunter x Hunter Gon Freecss Adult Cloud Wash Short Sleeve Tee-Small**Bioworld**$17.74**5.0★**▲ 237%**](https://www.amazon.com/dp/B0F2JCHKM5) [**HxH Hunter x Hunter Mens Black Tee T-Shirt Shirt-Large**Bioworld**$14.98**4.7★**▲ 237%**](https://www.amazon.com/dp/B07CYJMY1D) [**Hunter X Hunter Character Squares Mens Black Sleep Pajama Shorts-XL**Bioworld**$20.29**5.0★**▲ 233%**](https://www.amazon.com/dp/B09YSZWDGM)
**~~View all trending →~~**
## **What buyers say about hunter x hunter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“It's a well-made shirt that looks great”*
**Collectibles**10%
*“Collect them All”*
**Size-Overall**9%
*“The fit is flexible”*
**Value For Money**7%
*“totally worth every penny”*
**Advertised Vs Actual Product**5%
*“Just like description”*
**Gifting Purpose**5%
*“It was a great gift my son really liked it alot”*
**Color**5%
*“Great figure, face looks accurate and the colors match up”*
**Design-Overall**3%
*“he truly loves this design”*
**Ease Of Use**2%
*“Care instructions are straightforward, too”*
**Durability**2%
*“it seems durable honestly”*
### **What buyers complain about **
**Size-Overall**33%
*“so the hat seems to fit larger than normal”*
**Durability**13%
*“Broke”*
**Ease Of Use**7%
*“it's more difficult”*
**Display-Overall**5%
*“those who like the box on display be careful”*
**Advertised Vs Actual Product**5%
*“some of the images look AI generated”*
**Strength**4%
*“Flimsy chain”*
**Quality-Overall**2%
*“Not the best quality from Banpresto that ive seen in the past”*
**Chain/Key Quality**2%
*“Necklace chain flimsy broke right after I opened it”*
**Weight Heavy**2%
*“Much at weight than thought to be”*
**Material Quality**1%
*“for how much it costs I would've expected it to have a decent type of material”*
### **Top return reasons **
**Size-Overall**27%
**Defective Material/Parts**15%
**Advertised Vs Actual Product**11%
**Value For Money**10%
**Color**4%
**Chain/Key Quality**4%
**Product Condition**4%
**Quality-Overall**4%
**Add-Ons/Attachments**3%
**Material Quality**3%
## **Common questions**
- **Is hunter x hunter profitable to sell on Amazon United States?**
- The niche generates $218K/yr across 90 tracked products. 16 of 30 products launched in the last 360 days are still selling. 90-day search growth is +8.6%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the hunter x hunter niche?**
- 28 brands and 274 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in hunter x hunter?**
- Top complaints mined from reviews: Size-Overall, Durability, Ease Of Use. The return rate is 1.4%.
- **When does demand for hunter x hunter peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the hunter x hunter niche?**
- Listings span $6.76–$84.38; the average listing price is $25.94 (sweet spot $15–$100). The average incumbent carries 800 reviews — the moat a new listing must climb.
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