---
title: "How to Train Your Dragon Costume — $87K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/how-to-train-your-dragon-costume"
last_updated: "2026-08-08T14:25:44.783Z"
locale: en
meta:
description: "Niche score 45/100 · $87K/yr market · 600K searches/yr · $38.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $87K/yr market · 600K searches/yr · $38.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "How to Train Your Dragon Costume — $87K/yr Amazon US Niche (2026) - Flapen"
---
# **how to train your dragon costume**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 22Growth 19Conversion 5Competition 72Returns 24Price range 81Avg price 95Brand share 74Review moat 89Quality gap 43
**Avg price**
**Incredible****$38.37**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****215.38**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$11.93–$115.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.4%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$87K**
$87K/yr · 600K searches
**Growth**
**Bad****-11.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, how to train your dragon costume is a $87K/yr Amazon United States market (600K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 45/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **how to train your dragon costume market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$230K–$307K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#31,883**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **69%**
- **Out of stock**
- **27.8%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**61%**
Top 20: 98%
**Top-5 click share**
**42%**
Top 20: 82%
**Open market**
**33%**
- ComfyCamper16% - WILDROOMS14% - vogeen13% - Dreamworks Dragons9% - Disguise9% - Kidukso7%
## **Demand**
Weekly Amazon search volume, last 43 weeks — -11.2% search growth over the last 90 days.
25K15KSpike '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/toys-games/how-to-train-your-dragon-costume/trend)
## **Top how to train your dragon costume search terms**
- **how to train your dragon costume**156K/yr-14.5%0.1% conv. - **toothless costume**140K/yr+6.8%0.1% conv. - **toothless costume for kids**133K/yr-21.9%0.3% conv. - **toothless dragon costume**25K/yr-1.9%0.6% conv. - **toothless mask**30K/yr-27.4%3.0% conv. - **how to train your dragon mask**12K/yr-14.2%1.8% conv. - **how to train your dragon costumes**10K/yr-6.5%0.4% conv. - **how to train your dragon costume kids**17K/yr-35.8%0.4% conv. - **toothless dragon costume kids**13K/yr+16.3%0.3% conv. - **httyd costume**6K/yr+26.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/how-to-train-your-dragon-costume/search-terms)
## **Top how to train your dragon costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$7K12%$10K16%$14K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ComfyCamper Black Dragon Costume Beanie Hat - Womens Adults Women Mens Dragons Cosplay Halloween Costumes OSFM**ComfyCamper**$17.42**4.7★85 rev](https://www.amazon.com/dp/B0F4DXK2GM) [2**Dreamworks Dragons Blast & Roar Toothless Role Play Dragon Mask**Dreamworks Dragons**$21.50**4.7★464 rev](https://www.amazon.com/dp/B0DBLT2GLF) [3**Unisex Children Animal Onesie Pajamas Kids Flannel Halloween Costume Christmas Pajamas For Girls and Boys 4-13Y**WILDROOMS**$34.81**4.3★201 rev](https://www.amazon.com/dp/B0FJRTMZ9R) [4**Kidukso Unisex Adult Dragon Onesie Pajamas Cute Animal Sleepwear Dragon Costume Halloween Christmas Party Costumes for Women Teens Men Black Large**Kidukso**$53.78**4.4★346 rev](https://www.amazon.com/dp/B0C9HJSDCZ) [5**Unisex Animal Onesie Pajamas Adult Cosplay Dragon Sleepwear Halloween Party Costumes Black**vogeen**$33.66**4.5★140 rev](https://www.amazon.com/dp/B0FGHQM384)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**How To Train Your Dragon Union Suit Kids Toothless Hooded Pajama (10/12)**INTIMO**$39.57**28 rev1mo ago](https://www.amazon.com/dp/B0FS44J7GT) [**NCBYKM Unisex Cute Dragon Animal Onesie Pajamas Sleepwear Dragon Halloween Party Costumes(Black Dragon-M)**NCBYKM**$39.31**182 rev6mo ago](https://www.amazon.com/dp/B0GHVCW3RV) [**homwepajs Adult Dragon Onesie Pajamas Unisex Cute Animal Costume Cosplay Halloween Jumpsuit Sleepwear for Women Men**homwepajs**$35.24**4 rev11mo ago](https://www.amazon.com/dp/B0FM6Z5J88) [**Kuberas Adult Dragon Onesie Costume Pajamas Animal Flannel Hooded One-Piece with Zipper Halloween Cosplay Costume Sleepwear Black**Kuberas**$23.49**24 rev1y ago](https://www.amazon.com/dp/B0FJXJJK3Q) [**Unisex Children Animal Onesie Pajamas Kids Flannel Halloween Costume Christmas Pajamas For Girls and Boys 4-13Y**WILDROOMS**$34.81**201 rev1y ago](https://www.amazon.com/dp/B0FJRTMZ9R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dragon Onesie Costume for Men and Women with Hood and Wings**Generic**$35.31**4.3★**▲ 667%**](https://www.amazon.com/dp/B0FJM2YFT1) [**NCBYKM Unisex Cute Dragon Animal Onesie Pajamas Sleepwear Dragon Halloween Party Costumes(Black Dragon-M)**NCBYKM**$39.31**4.5★**▲ 592%**](https://www.amazon.com/dp/B0GHVCW3RV) [**Unisex Animal Onesie Pajamas Adult Cosplay Dragon Sleepwear Halloween Party Costumes Black**vogeen**$33.66**4.5★**▲ 499%**](https://www.amazon.com/dp/B0FGHQM384) [**WILDROOMS Unisex Adult Animal Onesie Pajamas Cosplay Halloween Costume Christmas One-Piece Sleepwear Black-M**WILDROOMS**$27.50**4.4★**▲ 467%**](https://www.amazon.com/dp/B0FJ28QYV6) [**homwepajs Adult Dragon Onesie Pajamas Unisex Cute Animal Costume Cosplay Halloween Jumpsuit Sleepwear for Women Men**homwepajs**$35.24**5.0★**▲ 383%**](https://www.amazon.com/dp/B0FM6Z5J88)
**~~View all trending →~~**
## **What buyers say about how to train your dragon costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**20%
*“Fun”*
**Quality-Overall**17%
*“Good quality”*
**Size-Overall**10%
*“a great fit”*
**Warmth**9%
*“cozy feel that makes it good not just for costumes”*
**Comfort-Overall**8%
*“Comfortable”*
**Soft Feel**6%
*“it's so soft”*
**Value For Money**6%
*“great for the price”*
**Gifting Purpose**5%
*“Such a great gift and super easy to set up and use”*
**Advertised Vs Actual Product**4%
*“Worked as advertised”*
**Efficiency**3%
*“Worked great”*
### **What buyers complain about **
**Size-Overall**17%
*“they run incredibly small”*
**Durability**14%
*“she enjoyed the till they broke :”*
**Defective Material/Parts**9%
*“Faulty piece”*
**Material Quality**7%
*“Material not the best”*
**Quality-Overall**7%
*“Disgustingly cheap”*
**Functionality-Overall**5%
*“It falls to the left and right and the mouth action doesn't work correctly”*
**Stitch/Finish/Polish**5%
*“they werent sewn properly so theres holes in different places”*
**Allergies**5%
*“Idk it makes my head kinda itchy”*
**Pilling/Linting**5%
*“attracts a lot of lint”*
**Thigh Fit**5%
*“the leg holes by your ankle are extremely tight”*
### **Top return reasons **
**Size-Overall**58%
**Length**11%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Material Quality**2%
**Warmth**2%
**Defective Material/Parts**2%
**Functionality-Overall**2%
**Zipper Quality**2%
**Quality-Overall**2%
## **Common questions**
- **Is how to train your dragon costume profitable to sell on Amazon United States?**
- The niche generates $87K/yr across 39 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the how to train your dragon costume niche?**
- 23 brands and 55 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in how to train your dragon costume?**
- Top complaints mined from reviews: Size-Overall, Durability, Defective Material/Parts. The return rate is 5.4% — above our launch gate.
- **What does it cost to enter the how to train your dragon costume niche?**
- Listings span $11.93–$115.23; the average listing price is $38.37 (sweet spot $15–$100). The average incumbent carries 215 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)