---
title: "Horror Figurines — $10K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/horror-figurines"
last_updated: "2026-08-08T15:09:57.014Z"
locale: en
meta:
description: "Niche score 48/100 · $10K/yr market · 145K searches/yr · $21.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $10K/yr market · 145K searches/yr · $21.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Horror Figurines — $10K/yr Amazon US Niche (2026) - Flapen"
---
# **horror figurines**
**Skip it**
A small market ($10K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 40Conversion 4Competition 86Returns 68Price range 82Avg price 91Brand share 70Review moat 75Quality gap 21
**Avg price**
**Great****$21.50**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Price range**
**Great****$4.35–$70.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****514.37**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+12.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$10K**
$10K/yr · 145K searches
According to Flapen's Amazon United States niche tracking, horror figurines is a $10K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **horror figurines market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$43K–$54K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#3,602**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **63%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**43 **▼falling
**Sellers**
**410**
**Top-5 brand share**
**63%**
Top 20: 87%
**Top-5 click share**
**29%**
Top 20: 61%
**Open market**
**34%**
- Funko39% - The Noble Collection12% - DarkMemento4% - NECA4% - Trick Or Treat Studios3% - JAKI2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.
80K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/horror-figurines/trend)
## **Top horror figurines search terms**
- **horror collectibles**72K/yr+13.6%0.2% conv. - **horror figurines**26K/yr+31.5%0.5% conv. - **horror movie collectibles**24K/yr+3.0%0.4% conv. - **movie figures**8K/yr+3.3%0.0% conv. - **house of 1000 corpses funko pop**10K/yr-20.1%4.3% conv. - **captain spaulding funko pop**6K/yr-4.5%2.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/horror-figurines/search-terms)
## **Top horror figurines products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2896%$5799%$86812%$1K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Plus: House of 1000 Corpses (2003) - Captain Spaulding**Funko**$15.29**4.9★192 rev](https://www.amazon.com/dp/B0DSWF1HW8) [2**The Noble Collection Bendable Childs Play Chucky**The Noble Collection**$18.36**4.5★468 rev](https://www.amazon.com/dp/B0D7D6KGRT) [3**Funko POP! Plus: House of 1000 Corpses - Baby (Glitter)**Funko**$15.40**4.8★96 rev](https://www.amazon.com/dp/B0DSWFLX7C) [4**Funko Pop! Plus: House of 1000 Corpses - Otis B. Driftwood - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans - Model Figure for Collectors**Funko**$14.66**4.8★103 rev](https://www.amazon.com/dp/B0DSWFLF8P) [5**DarkMemento Vintage Horror Water Lamp Spooky Home Decoration**DarkMemento**$20.75**4.3★65 rev](https://www.amazon.com/dp/B0FPQW5VB4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JAKI Saw Faux Tape Recorder Building Kit Officially Licensed RN-305**JAKI**$34.14**13 rev4mo ago](https://www.amazon.com/dp/B0GTZ36TWW) [**Funko Pop! Vinyl: Ghost Face - Ghost Face Tongue in Cheek - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans**Funko**$15.28**71 rev4mo ago](https://www.amazon.com/dp/B08HH51TTQ) [**ENJBRICK Horror Movie Brick Action Figures Building Set Scary Buildable Characters Collection Spooky Halloween Desk Decor & Collectibles for Teens 483 Pcs**ENJBRICK**$26.59**13 rev7mo ago](https://www.amazon.com/dp/B0G5YKF9J2) [**DarkMemento Vintage Horror Water Lamp Spooky Home Decoration**DarkMemento**$20.75**65 rev10mo ago](https://www.amazon.com/dp/B0FPQW5VB4) [**Tiny Nightmares 3-inch Black Light Edition Collectible Michael Myers Figure Amazon Exclusive Toy for Fans Teenagers Adults. Boys Girls Ages 14 and Up by Just Play**Just Play**$13.69**27 rev11mo ago](https://www.amazon.com/dp/B0DZQQRRGL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JAKI Saw Faux Tape Recorder Building Kit Officially Licensed RN-305**JAKI**$34.14**3.6★**▲ 539%**](https://www.amazon.com/dp/B0GTZ36TWW) [**Funko Pop! Vinyl: Ghost Face - Ghost Face Tongue in Cheek - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror Fans**Funko**$15.28**4.5★**▲ 426%**](https://www.amazon.com/dp/B08HH51TTQ) [**ENJBRICK Horror Movie Brick Action Figures Building Set Scary Buildable Characters Collection Spooky Halloween Desk Decor & Collectibles for Teens 483 Pcs**ENJBRICK**$26.59**4.5★**▲ 290%**](https://www.amazon.com/dp/B0G5YKF9J2) [**DarkMemento Vintage Horror Water Lamp Spooky Home Decoration**DarkMemento**$20.75**4.3★**▲ 250%**](https://www.amazon.com/dp/B0FPQW5VB4) [**greitenty 10PCS Horror Movie Action Figure Mini Scary Anime Action Figures for Adult Horror Killer Set for Decor Collectible**greitenty**$20.80**4.8★**▲ 212%**](https://www.amazon.com/dp/B0F32WQZN8)
**~~View all trending →~~**
## **What buyers say about horror figurines**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**20%
*“Added to my collection”*
**Quality-Overall**18%
*“great quality build”*
**Value For Money**12%
*“Good value for the money”*
**Advertised Vs Actual Product**8%
*“As described”*
**Fun/Entertainment Experience**7%
*“Fun gift”*
**Gifting Purpose**6%
*“Fun gift”*
**Design-Overall**5%
*“the design is so pretty”*
**Assembly/Installation**3%
*“Easy to put together”*
**Size-Overall**2%
*“Perfect fit”*
**Color**2%
*“very colorful”*
### **What buyers complain about **
**Size-Overall**28%
*“Falls short”*
**Value For Money**9%
*“Definitely not worth the price”*
**Quality-Overall**5%
*“POOR QUALITY CONTROL”*
**Advertised Vs Actual Product**4%
*“Its doesnt look like the picture”*
**Brightness/Shine/Glow**4%
*“it wasn't as bright as I thought it would be”*
**Functionality-Overall**3%
*“Facial features dead on”*
**Durability**3%
*“isn't super durable”*
**Defective Material/Parts**2%
*“Parts are very”*
**Assembly/Installation**2%
*“A little bit more difficult to put together than LEGO”*
**Strength**2%
*“But the Build Could Be Stronger”*
### **Top return reasons **
**Value For Money**33%
**Size-Overall**17%
**Quality-Overall**9%
**Defective Material/Parts**9%
**Advertised Vs Actual Product**6%
**Product Condition**3%
**Material Quality**2%
**Functionality-Overall**2%
**Gifting Purpose**1%
**Wrinkles**1%
## **Common questions**
- **Is horror figurines profitable to sell on Amazon United States?**
- The niche generates $10K/yr across 76 tracked products. 8 of 16 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Skip it (48/100).
- **How competitive is the horror figurines niche?**
- 43 brands and 410 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in horror figurines?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.3%.
- **When does demand for horror figurines peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the horror figurines niche?**
- Listings span $4.35–$70.50; the average listing price is $21.50 (sweet spot $15–$100). The average incumbent carries 514 reviews — the moat a new listing must climb.
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