---
title: "Hornet Hollow Knight — $18K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/hornet-hollow-knight"
last_updated: "2026-08-08T14:25:52.595Z"
locale: en
meta:
description: "Niche score 41/100 · $18K/yr market · 96K searches/yr · $24.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $18K/yr market · 96K searches/yr · $24.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hornet Hollow Knight — $18K/yr Amazon US Niche (2026) - Flapen"
---
# **hornet hollow knight**
**Skip it**
A small market ($18K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 7Conversion 10Competition 55Returns 97Price range 66Avg price 95Brand share 57Review moat 96Quality gap 22
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****79**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$24.15**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.15–$135.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-36.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$18K**
$18K/yr · 96K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, hornet hollow knight is a $18K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hornet hollow knight market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$36K–$48K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#10,396**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **41%**
- **Out of stock**
- **12.2%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 92%
**Open market**
**22%**
- FCTREE25% - Generic16% - CHAOZI012% - Twogemy11% - Good Smile Company7% - LJWW7%
## **Demand**
Weekly Amazon search volume, last 30 weeks — -36.4% search growth over the last 90 days.
2K1KJan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/toys-games/hornet-hollow-knight/trend)
## **Top hornet hollow knight search terms**
- **hornet hollow knight**33K/yr-42.5%1.3% conv. - **hollow knight hornet**20K/yr-13.0%0.2% conv. - **hornet silksong**12K/yr-32.1%0.1% conv. - **hornet plush hollow knight**11K/yr-57.5%2.9% conv. - **silksong hornet**6K/yr-15.4%0.5% conv. - **hollow knight hornet plush**6K/yr-46.4%3.3% conv. - **hollow knight silksong plush**5K/yr-42.6%1.0% conv. - **hornet hollow knight plush**4K/yr-37.7%1.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/hornet-hollow-knight/search-terms)
## **Top hornet hollow knight products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$91510%$2K15%$3K20%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FCTREE The Knight Plushies Knight Plush for Horror Game Fans Stuffed Figure Toy Birthday Valentines Gift for Fans and Kids(Prince Zote 11 inches)**FCTREE**$22.03**4.4★51 rev](https://www.amazon.com/dp/B0DYZRYFDB) [2**CHAOZI0 2pcs Hollow Knight Game Doll Plush Pillow Plush Toy**CHAOZI0**$28.46**4.5★127 rev](https://www.amazon.com/dp/B0995HF5RL) [3**Hornet Figure Statue Hollow Knight Merch Cartoon Collectible Figurine**Twogemy**$15.66**4.6★49 rev](https://www.amazon.com/dp/B0GF6K1YDR) [4**GOOD SMILE COMPANY Nendoroid Hollow Knight Silk Song Hornet Non-scale Plastic Pre-painted Action Figure Resale**Good Smile Company**$135.12**5.0★9 rev](https://www.amazon.com/dp/B0FDWTFPQR) [5**Hollow-Knight Game Collectible Figure-NMR Action Statue - Battle Wasp Woman Gift for Fans**LJWW**$28.96**4.2★81 rev](https://www.amazon.com/dp/B0CRLGGDNN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hollow Knight Plush Collectible Figurine**Generic**$12.97**1 rev4mo ago](https://www.amazon.com/dp/B0GTNKS6PN) [**Hollow Knight Silksong Hornet T-Shirt Indie Game Shirt (Characters)**Generic**$23.70**5 rev4mo ago](https://www.amazon.com/dp/B0GTPMB1LS) [**Hollow Knight Plush Collectible Figurine**Generic**$19.97**1 rev4mo ago](https://www.amazon.com/dp/B0GSR4K6B6) [**Hornet Controller Stand Hollow Knight Silksong Inspired Desk Organizer & Display Holder Universal Controller Holder Display Stand Accessories PC Gaming Desk Decor Stuff for Xbox Series X S Elite 2 PS5 PS4 PS3 Switch Pro and Almost All Controller Gaming Setup Accessories & Gift for Gamers**Generic**$24.89**1 rev6mo ago](https://www.amazon.com/dp/B0GJ9KTQW3) [**Munetoshi 47 Foam Needle Sword Knight Hornet Costume Pure Video Game Cosplay Hollow Prop Silk Replica Silver**Munetoshi**$19.93**5 rev6mo ago](https://www.amazon.com/dp/B0GFY9HRP3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FCTREE 4.3 Inch Hollow Knight Hornet Figure Statue Popular Game Hollow Knight Action Figure Home Decor Cartoon Figurine Gift for Fans and Friends (Z6)**FCTREE**$19.90**0.0★**▲ 900%**](https://www.amazon.com/dp/B0GD6TP9FN) [**Hollow Knight Plush Collectible Figurine**Generic**$12.97**5.0★**▲ 865%**](https://www.amazon.com/dp/B0GTNKS6PN) [**Hollow Knight Plush Collectible Figurine**Generic**$19.97**5.0★**▲ 615%**](https://www.amazon.com/dp/B0GSR4K6B6) [**Hollow Knight Silksong Hornet T-Shirt Indie Game Shirt (Characters)**Generic**$23.70**4.8★**▲ 560%**](https://www.amazon.com/dp/B0GTPMB1LS) [**Hornet Figure Statue Hollow Knight Merch Cartoon Collectible Figurine**Twogemy**$15.66**4.6★**▲ 530%**](https://www.amazon.com/dp/B0GF6K1YDR)
**~~View all trending →~~**
## **What buyers say about hornet hollow knight**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**42%
*“The actual pure nail is great quality”*
**Advertised Vs Actual Product**8%
*“Exceeded expectations”*
**Soft Feel**8%
*“Soft and Cute”*
**Fun/Entertainment Experience**7%
*“I purchased these for my daughter because she loves the video game”*
**Strength**6%
*“Really nice seems sturdy and looks good”*
**Value For Money**5%
*“the price is excellent”*
**Design-Overall**4%
*“Beautifully rendered and wrll resembling of the characters in the game”*
**Material Quality**3%
*“the quality of the material are great”*
**Gifting Purpose**2%
*“overall its a great gift or addition for someone who loves Hollow Knight”*
**Durability**1%
*“these definitely wont break easily”*
### **What buyers complain about **
**Size-Overall**27%
*“it is long”*
**Quality-Overall**22%
*“Quality is lacking”*
**Advertised Vs Actual Product**16%
*“Doesnt really look like the photos”*
**Weight Heavy**3%
*“Heavier than I thought they would be”*
**Strap/String Quality**2%
*“Great necklace horrible string”*
**Durability**2%
*“The first one we received broke in multiple places”*
**Adhesion/Stickiness**2%
*“Only other minor complaint is the needle for hornet doesn't stay in place so a little glue is needed”*
**Value For Money**2%
*“Definitely not worth the price”*
**Defective Material/Parts**2%
*“May not get the right parts”*
**Stitch/Finish/Polish**1%
*“Poor stitching”*
### **Top return reasons **
**Size-Overall**19%
**Advertised Vs Actual Product**14%
**Quality-Overall**13%
**Defective Material/Parts**12%
**Value For Money**11%
**Cushion**7%
**Stitch/Finish/Polish**5%
**Material Quality**4%
**Product Condition**2%
**Durability**2%
## **Common questions**
- **Is hornet hollow knight profitable to sell on Amazon United States?**
- The niche generates $18K/yr across 27 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -36.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the hornet hollow knight niche?**
- 17 brands and 22 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in hornet hollow knight?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.6%.
- **What does it cost to enter the hornet hollow knight niche?**
- Listings span $7.15–$135.12; the average listing price is $24.15 (sweet spot $15–$100). The average incumbent carries 79 reviews — the moat a new listing must climb.
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