---
title: "Search terms — homelander - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/homelander/search-terms"
last_updated: "2026-08-08T17:24:04.466Z"
locale: en
meta:
  description: "Niche score 52/100 · $45K/yr market · 236K searches/yr · $26.06 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $45K/yr market · 236K searches/yr · $26.06 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — homelander - Flapen"
---

# **homelander**

**Worth a look**

Shows demand growing +121.4% this quarter, but weak search conversion (0.7%) keeps it on the watch list.

Market size 11Growth 95Conversion 9Competition 83Returns 25Price range 87Avg price 95Brand share 50Review moat 70Quality gap 30

**Growth**

**Incredible****+121.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Incredible****$26.06**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.25–$90.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Review moat**

**Good****712.56**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****5.0%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****$45K**

$45K/yr · 236K searches

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Search terms