---
title: "Homelander Action Figure — $59K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/homelander-action-figure"
last_updated: "2026-08-08T17:25:28.415Z"
locale: en
meta:
description: "Niche score 42/100 · $59K/yr market · 114K searches/yr · $82.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $59K/yr market · 114K searches/yr · $82.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Homelander Action Figure — $59K/yr Amazon US Niche (2026) - Flapen"
---
# **homelander action figure**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 97Conversion 8Competition 24Returns 85Price range 69Avg price 81Brand share 0Review moat 62Quality gap 23
**Growth**
**Incredible****+192.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$82.79**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$16.34–$137.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,038.55**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$59K**
$59K/yr · 114K searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, homelander action figure is a $59K/yr Amazon United States market (114K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Aug. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **homelander action figure market data**
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$41K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#3,839**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **9%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**119**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Medicom86% - NECA9% - Little People COLLECTOR3% - Born to Love2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +192.3% search growth over the last 90 days.
12K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Aug · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/homelander-action-figure/trend)
## **Top homelander action figure search terms**
- **the boys action figures**56K/yr+207.9%0.1% conv. - **mafex the boys**44K/yr+193.0%0.5% conv. - **the boys figures**15K/yr+140.3%0.2% conv. [**All search terms **](https://flapen.com/research/us/toys-games/homelander-action-figure/search-terms)
## **Top homelander action figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$6K20%$12K30%$18K40%$23K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Medicom Toy MAFEX The Boys Homelander**Medicom**$95.72**4.6★302 rev](https://www.amazon.com/dp/B08TB3HLKR) [2**MAFEX No.154 The Boys William Billy Butcher Height Approx. 6.1 inches (155 mm) Painted Action Figure**Medicom**$107.97**4.6★113 rev](https://www.amazon.com/dp/B08W68PJXB) [3**MAFEX HOMELANDER BLOOD SPLATTER Ver.**Medicom**$109.68**4.9★19 rev](https://www.amazon.com/dp/B0FKYVRXLL) [4**(MEDICOM TOY) MAFEX No.238 The Boys Soldier Boy Action Figure Total Height Approx. 6.3 inches (160 mm) Non-scale Painted**Medicom**$137.95**4.6★41 rev](https://www.amazon.com/dp/B0CYB4XTSQ) [5**MAFEX No. 237 The Boys The DEEP Deep Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure**Medicom**$117.57**4.9★15 rev](https://www.amazon.com/dp/B0CYC1ZWXV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MAFEX HOMELANDER BLOOD SPLATTER Ver.**Medicom**$109.68**19 rev11mo ago](https://www.amazon.com/dp/B0FKYVRXLL) [**Medicom Toy MAFEX No. 252 The Boys A-Train Eatrain Total Height Approx. 6.3 inch (160 mm) Unscaled Painted Action Figure**Medicom**$136.96**3 rev1y ago](https://www.amazon.com/dp/B0DGX4NTGB) [**Little People Collector The Boys Special Edition Set with Character Figures in a Display Box for Adults & Fans 6 Figures**Little People COLLECTOR**$16.34**156 rev2y ago](https://www.amazon.com/dp/B0C9W7TJ8W) [**(MEDICOM TOY) MAFEX No.238 The Boys Soldier Boy Action Figure Total Height Approx. 6.3 inches (160 mm) Non-scale Painted**Medicom**$137.95**41 rev2y ago](https://www.amazon.com/dp/B0CYB4XTSQ) [**MAFEX No. 237 The Boys The DEEP Deep Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure**Medicom**$117.57**15 rev2y ago](https://www.amazon.com/dp/B0CYC1ZWXV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years BlackKH)**Born to Love**$25.54**4.8★**▲ 64%**](https://www.amazon.com/dp/B06Y5L4SLW) [**Medicom Toy MAFEX No. 252 The Boys A-Train Eatrain Total Height Approx. 6.3 inch (160 mm) Unscaled Painted Action Figure**Medicom**$136.96**3.5★**▲ 58%**](https://www.amazon.com/dp/B0DGX4NTGB) [**MAFEX HOMELANDER BLOOD SPLATTER Ver.**Medicom**$109.68**4.9★**▲ 27%**](https://www.amazon.com/dp/B0FKYVRXLL) [**Little People Collector The Boys Special Edition Set with Character Figures in a Display Box for Adults & Fans 6 Figures**Little People COLLECTOR**$16.34**4.8★**▲ 15%**](https://www.amazon.com/dp/B0C9W7TJ8W) [**MAFEX No.154 The Boys William Billy Butcher Height Approx. 6.1 inches (155 mm) Painted Action Figure**Medicom**$107.97**4.6★**▲ 12%**](https://www.amazon.com/dp/B08W68PJXB)
**~~View all trending →~~**
## **What buyers say about homelander action figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good quality, good articulation; pretty much any pose is possible, which is assisted by all the interchangeable hands”*
**Value For Money**12%
*“definitely a great deal”*
**Collectibles**10%
*“collectable”*
**Strength**8%
*“Im stronger, Im smarter, Im better”*
**Gifting Purpose**7%
*“Great gift for a fan of the show”*
**Shape/Style**6%
*“Excellent in facial detail”*
**Advertised Vs Actual Product**6%
*“Met everything as advertised”*
**Material Quality**6%
*“Amazing figure with solid accessories and detail, with premium materials and a nice wired cloth cape”*
**Durability**5%
*“wont break if you dont try to”*
**Design-Overall**5%
*“the likeness is pretty good”*
### **What buyers complain about **
**Value For Money**11%
*“Price was a little high”*
**Quality-Overall**11%
*“quality control though”*
**Grip**11%
*“Great figure, the chest piece does slip off easily”*
### **Top return reasons **
**Defective Material/Parts**29%
**Value For Money**21%
**Size-Overall**18%
**Advertised Vs Actual Product**7%
**Paint Quality**5%
**Mechanism Issues**3%
**Design-Overall**3%
**Quality-Overall**3%
**Functionality-Overall**2%
**Stitch/Finish/Polish**2%
## **Common questions**
- **Is homelander action figure profitable to sell on Amazon United States?**
- The niche generates $59K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +192.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the homelander action figure niche?**
- 4 brands and 119 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in homelander action figure?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Grip. The return rate is 1.5%.
- **When does demand for homelander action figure peak?**
- Demand peaks in Apr–May–Aug; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the homelander action figure niche?**
- Listings span $16.34–$137.95; the average listing price is $82.79 (sweet spot $15–$100). The average incumbent carries 1,039 reviews — the moat a new listing must climb.
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