---
title: "Hololive — $57K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/hololive"
last_updated: "2026-08-08T14:19:05.762Z"
locale: en
meta:
description: "Niche score 42/100 · $57K/yr market · 189K searches/yr · $46.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $57K/yr market · 189K searches/yr · $46.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hololive — $57K/yr Amazon US Niche (2026) - Flapen"
---
# **hololive**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 14Growth 23Conversion 8Competition 88Returns 14Price range 47Avg price 95Brand share 76Review moat 90Quality gap 21
**Avg price**
**Incredible****$46.31**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****193.54**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Price range**
**Okay****$4.95–$185.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-4.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$57K**
$57K/yr · 189K searches
**Returns**
**Bad****8.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, hololive is a $57K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hololive market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$58K–$69K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#18,291**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **37%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**205**
**Top-5 brand share**
**59%**
Top 20: 98%
**Top-5 click share**
**27%**
Top 20: 60%
**Open market**
**34%**
- Banpresto17% - hololive OFFICIAL CARD GAME12% - Funko11% - Cover Corporation10% - Otaku Lamps8% - AVIOT6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.
9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/hololive/trend)
## **Top hololive search terms**
- **hololive**142K/yr-3.3%0.7% conv. - **hololive figure**32K/yr-9.4%0.5% conv. - **hololive merch**7K/yr+0.2%0.8% conv. - **hololive plush**7K/yr+0.4%0.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/hololive/search-terms)
## **Top hololive products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$2K6%$3K8%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hololive Official Card Game Enchant Regalia Booster Box English | 12 Factory Sealed Packs 8 Cards Per Pack - OCG Collectible Trading Cards Featuring Hoshimachi Suisei & Usada Pekora**hololive OFFICIAL CARD GAME**$71.71**4.5★6 rev](https://www.amazon.com/dp/B0GXCGR591) [2**AVIOT TE-V1R-HE2 hololive English -Advent- Collaboration Wireless Earbuds Special Package Design English & Japanese Special Voice Adaptive Noise Cancelling Wireless Charging Case Bluetooth 5.3**AVIOT**$168.81**4.6★99 rev](https://www.amazon.com/dp/B0FG3CXZQN) [3**Funko Pop! Animation: Hololive - Mori Calliope - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$13.22**4.7★37 rev](https://www.amazon.com/dp/B08HH857CZ) [4**Banpresto - HOLOLIVE - #hololive IF - La+ Darkness Relax Time Figure**Banpresto**$30.30**5.0★8 rev](https://www.amazon.com/dp/B0FNPS6TPH) [5**Banpresto - HOLOLIVE - #hololive IF - Hakui Koyori Relax Time Figure**Banpresto**$28.91**5.0★3 rev](https://www.amazon.com/dp/B0FPBKS93J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hololive OFFICIAL CARD GAME: Ayakashi Vermillion Booster Box | 12 Packs Official Anime Trading Card Game | Includes New Talents & OSR Debut Cards**hololive OFFICIAL CARD GAME**$81.56**0 rev1mo ago](https://www.amazon.com/dp/B0H6C17NQW) [**Hololive Official Card Game Enchant Regalia Booster Box English | 12 Factory Sealed Packs 8 Cards Per Pack - OCG Collectible Trading Cards Featuring Hoshimachi Suisei & Usada Pekora**hololive OFFICIAL CARD GAME**$71.71**6 rev3mo ago](https://www.amazon.com/dp/B0GXCGR591) [**Hololive Official Card Game Booster Pack Divafever Box**hololive OFFICIAL CARD GAME**$59.55**69 rev4mo ago](https://www.amazon.com/dp/B0G5PWYFN5) [**Hololive Official Card Game: Curious Universe Booster Box | 12 Packs h01 Trading Card Game | Includes Oozora Subaru & Yukihana Lamy Oshi Holomen Cards**Cover Corporation**$69.77**5 rev5mo ago](https://www.amazon.com/dp/B0GP7VRG72) [**Hololive Justice - Gigi Murin Keystrap and Keychain Bundle - Otaku**Otaku Lamps**$17.47**1 rev5mo ago](https://www.amazon.com/dp/B0GL3YB9TN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hololive OFFICIAL CARD GAME: Ayakashi Vermillion Booster Box | 12 Packs Official Anime Trading Card Game | Includes New Talents & OSR Debut Cards**hololive OFFICIAL CARD GAME**$81.56**0.0★**▲ 329%**](https://www.amazon.com/dp/B0H6C17NQW) [**Hololive Justice - Gigi Murin Keystrap and Keychain Bundle - Otaku**Otaku Lamps**$17.47**5.0★**▲ 294%**](https://www.amazon.com/dp/B0GL3YB9TN) [**Hololive Official Card Game Enchant Regalia Booster Box English | 12 Factory Sealed Packs 8 Cards Per Pack - OCG Collectible Trading Cards Featuring Hoshimachi Suisei & Usada Pekora**hololive OFFICIAL CARD GAME**$71.71**4.5★**▲ 292%**](https://www.amazon.com/dp/B0GXCGR591) [**Hololive Official Card Game Booster Pack Divafever Box**hololive OFFICIAL CARD GAME**$59.55**4.5★**▲ 254%**](https://www.amazon.com/dp/B0G5PWYFN5) [**Funko Pop! Animation: Hololive - Sakura Miko - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display**Funko**$11.46**5.0★**▲ 193%**](https://www.amazon.com/dp/B08HH5X3Q8)
**~~View all trending →~~**
## **What buyers say about hololive**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“well made item”*
**Advertised Vs Actual Product**9%
*“looks exactly like the pictures”*
**Value For Money**8%
*“worth the money”*
**Soft Feel**7%
*“Very soft and cozy for my 12 year old daughter who got a Medium”*
**Comfort-Overall**6%
*“Comfortable”*
**Pockets/Compartments**5%
*“Holds all necessary items”*
**Design-Overall**5%
*“It looks very cool”*
**Size-Overall**4%
*“It fits a lot of stuff”*
**Collectibles**4%
*“Perfect Condition, Great Addition to My Collection”*
**Gifting Purpose**3%
*“Makes a fun gift”*
### **What buyers complain about **
**Size-Overall**24%
*“Poor fit”*
**Durability**15%
*“didnt hold up well”*
**Quality-Overall**7%
*“Poor quality”*
**Thickness**3%
*“Great wallet,little thicker than I thought,”*
**Strength**3%
*“Fragile”*
**Stitch/Finish/Polish**2%
*“The stitching is poor”*
**Advertised Vs Actual Product**2%
*“The biggest issue is that it doesnt work as advertised”*
**Material Quality**2%
*“The material was very cheap”*
**Value For Money**2%
*“Very disappointed with how it turned out for this price”*
**Defective Material/Parts**2%
*“Defective product”*
### **Top return reasons **
**Size-Overall**49%
**Length**11%
**Advertised Vs Actual Product**5%
**Gap/Hole**4%
**Functionality-Overall**3%
**Material Quality**3%
**Thin**2%
**Weight Heavy**2%
**Quality-Overall**2%
**Pockets/Compartments**2%
## **Common questions**
- **Is hololive profitable to sell on Amazon United States?**
- The niche generates $57K/yr across 76 tracked products. 16 of 35 products launched in the last 360 days are still selling. 90-day search growth is -4.2%. Flapen's verdict: Skip it (42/100).
- **How competitive is the hololive niche?**
- 23 brands and 205 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in hololive?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 8.1% — above our launch gate.
- **When does demand for hololive peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the hololive niche?**
- Listings span $4.95–$185.20; the average listing price is $46.31 (sweet spot $15–$100). The average incumbent carries 194 reviews — the moat a new listing must climb.
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