---
title: "Hockey Pencils — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/hockey-pencils"
last_updated: "2026-08-08T14:25:54.221Z"
locale: en
meta:
description: "Niche score 37/100 · $28K/yr market · 24K searches/yr · $18.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $28K/yr market · 24K searches/yr · $18.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hockey Pencils — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **hockey pencils**
**Skip it**
Soft demand (-75.1% this quarter) — this niche doesn't clear our bar today.
Market size 7Growth 0Conversion 71Competition 34Returns 48Price range 76Avg price 83Brand share 36Review moat 96Quality gap 23
**Review moat**
**Incredible****86.73**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$18.35**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.87–$32.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$28K**
$28K/yr · 24K searches
**Growth**
**Bad****-75.1%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, hockey pencils is a $28K/yr Amazon United States market (24K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 37/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hockey pencils market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$28K–$37K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#1,438**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **—flat
**Sellers**
**23**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**12%**
- TIHOOD45% - Rhode Island Novelty15% - Gilprop10% - Noveread7% - Leelosp6% - Sayglossy4% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 69 weeks — -75.1% search growth over the last 90 days.
2K1KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 8.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/hockey-pencils/trend)
## **Top hockey pencils search terms**
- **hockey pencils**12K/yr-79.5%7.1% conv. - **hockey pens**5K/yr-64.1%3.0% conv. - **hockey pencil**3K/yr-68.5%5.0% conv. - **hockey stick pencils**4K/yr-76.8%7.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/hockey-pencils/search-terms)
## **Top hockey pencils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$11K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TIHOOD 12PCS Hockey Pencils and Erasers - Bulk 9 Inch Hockey Stick Sports Theme Party Supplies Fun Cool Pencils for Hockey Fans Students Stocking Stuffers and Goodie Bag Birthday Party Favors**TIHOOD**$11.90**4.5★86 rev](https://www.amazon.com/dp/B0B5687PFF) [2**TIHOOD 24PCS Hockey Pencils and Erasers - Bulk 9 Inch Hockey Stick Sports Theme Party Supplies Fun Cool Pencils for Hockey Fans Students Stocking Stuffers and Goodie Bag Birthday Party Favors**TIHOOD**$18.88**4.6★86 rev](https://www.amazon.com/dp/B0B5667WP8) [3**Rhode Island Novelty Hockey Stick Pencils 1 Dozen**Rhode Island Novelty**$9.87**4.6★637 rev](https://www.amazon.com/dp/B004ZJSOS2) [4**TIHOOD 18PCS Hockey Pencils and Erasers - Bulk 9 Inch Hockey Stick Sports Theme Party Supplies Fun Cool Pencils for Hockey Fans Students Stocking Stuffers and Goodie Bag Birthday Party Favors**TIHOOD**$15.82**4.5★90 rev](https://www.amazon.com/dp/B0B566Z9R2) [5**Gilprop 36 Pcs Hockey Party Favors Pens Bulk 7 Inch Hockey Stick Themed Fun Cool Ballpoint Pens Black Ink for Fans Stocking Stuffers Goodie Bag Birthday Party Favors Prizes (Classic Color)**Gilprop**$19.22**5.0★5 rev](https://www.amazon.com/dp/B0G7DXCQLM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Gilprop 72 Pcs Hockey Party Favors Pens Bulk 7 Inch Hockey Stick Themed Fun Cool Ballpoint Pens Black Ink for Fans Stocking Stuffers Goodie Bag Birthday Party Favors Prizes (Classic Color)**Gilprop**$28.84**5 rev4mo ago](https://www.amazon.com/dp/B0GQZGFYK3) [**Gilprop 36 Pcs Hockey Party Favors Pens Bulk 7 Inch Hockey Stick Themed Fun Cool Ballpoint Pens Black Ink for Fans Stocking Stuffers Goodie Bag Birthday Party Favors Prizes (Classic Color)**Gilprop**$19.22**5 rev7mo ago](https://www.amazon.com/dp/B0G7DXCQLM) [**QFSH 10Pcs Black White Ice Hockey Ballpoint Pens Playful Stick Puck Charm Writing Pens for Athlete Students Supplies 1mm Black Ink**QFSH**$11.82**5 rev8mo ago](https://www.amazon.com/dp/B0G3X1QPJ7) [**9 Inch Hockey Stick Pencils with Removable Erasers Assorted Colors 24 Count**Rhode Island Novelty**$13.05**1 rev11mo ago](https://www.amazon.com/dp/B0FPCP81VP) [**Sayglossy 60 Pcs Hockey Party Favors Hockey Team Gifts Sets Bulk Ballpoint Pens with Cards Sports Party Prizes for Themed Birthday Sports Players Fans Lover Adults Stocking Stuffers**Sayglossy**$14.36**136 rev11mo ago](https://www.amazon.com/dp/B0FL7KHHTF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Gilprop 72 Pcs Hockey Party Favors Pens Bulk 7 Inch Hockey Stick Themed Fun Cool Ballpoint Pens Black Ink for Fans Stocking Stuffers Goodie Bag Birthday Party Favors Prizes (Classic Color)**Gilprop**$28.84**5.0★**▲ 910%**](https://www.amazon.com/dp/B0GQZGFYK3) [**Gilprop 36 Pcs Hockey Party Favors Pens Bulk 7 Inch Hockey Stick Themed Fun Cool Ballpoint Pens Black Ink for Fans Stocking Stuffers Goodie Bag Birthday Party Favors Prizes (Classic Color)**Gilprop**$19.22**5.0★**▲ 231%**](https://www.amazon.com/dp/B0G7DXCQLM) [**TIHOOD 12PCS Hockey Pencils and Erasers - Bulk 9 Inch Hockey Stick Sports Theme Party Supplies Fun Cool Pencils for Hockey Fans Students Stocking Stuffers and Goodie Bag Birthday Party Favors**TIHOOD**$11.90**4.5★**▲ 54%**](https://www.amazon.com/dp/B0B5687PFF) [**QFSH 10Pcs Black White Ice Hockey Ballpoint Pens Playful Stick Puck Charm Writing Pens for Athlete Students Supplies 1mm Black Ink**QFSH**$11.82**4.6★**▲ 50%**](https://www.amazon.com/dp/B0G3X1QPJ7) [**9 Inch Hockey Stick Pencils with Removable Erasers Assorted Colors 24 Count**Rhode Island Novelty**$13.05**5.0★**▲ 50%**](https://www.amazon.com/dp/B0FPCP81VP)
**~~View all trending →~~**
## **What buyers say about hockey pencils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**25%
*“making them great for sharing with students or gifting to hockey fans”*
**Quality-Overall**22%
*“Great quality”*
**Gifting Purpose**12%
*“making them great for sharing with students or gifting to hockey fans”*
**Erasability**11%
*“The pencil and eraser are sturdy and make great items for a goody bag”*
**Material Quality**6%
*“Good material”*
**Size-Overall**6%
*“theyre a decent size”*
**Color**5%
*“the kids loved all the variety of color”*
**Portability**4%
*“Theyre easy to carry in a bag or pencil case”*
**Value For Money**3%
*“worth the money”*
**Sharpness**2%
*“are easy to sharpen”*
### **What buyers complain about **
**Color**33%
*“Also, ball colors were not matching the pencil colors”*
**Size-Overall**17%
*“I thought theyd be smaller”*
**Writing Experience**7%
*“very clunky to write with”*
**Ease Of Use**7%
*“should know that theyre just not practical”*
### **Top return reasons **
**Size-Overall**32%
**Value For Money**23%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**5%
**Sharpness**5%
**Erasability**5%
**Thin**5%
**Product Condition**3%
**Quality-Overall**3%
**Functionality-Overall**3%
## **Common questions**
- **Is hockey pencils profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 15 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -75.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the hockey pencils niche?**
- 11 brands and 23 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in hockey pencils?**
- Top complaints mined from reviews: Color, Size-Overall, Writing Experience. The return rate is 3.2%.
- **When does demand for hockey pencils peak?**
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 8.7× the quietest.
- **What does it cost to enter the hockey pencils niche?**
- Listings span $9.87–$32.03; the average listing price is $18.35 (sweet spot $15–$100). The average incumbent carries 87 reviews — the moat a new listing must climb.
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