---
title: "Hermione Granger — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/hermione-granger"
last_updated: "2026-08-08T16:36:17.149Z"
locale: en
meta:
description: "Niche score 37/100 · $31K/yr market · 102K searches/yr · $21.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $31K/yr market · 102K searches/yr · $21.00 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hermione Granger — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **hermione granger**
**Skip it**
A small market ($31K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 27Conversion 18Competition 69Returns 26Price range 83Avg price 90Brand share 44Review moat 45Quality gap 20
**Avg price**
**Great****$21.00**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.32–$54.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,012.83**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+1.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$31K**
$31K/yr · 102K searches
According to Flapen's Amazon United States niche tracking, hermione granger is a $31K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 37/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hermione granger market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$53K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#19,330**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**176**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 82%
**Open market**
**17%**
- Funko42% - Disguise12% - Harry Potter9% - Mattel9% - The Noble Collection7% - Cinereplicas5% - Open — no brand owns it (9 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.
100K60KSpike '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 30.7×
[**Open Trend **](https://flapen.com/research/us/toys-games/hermione-granger/trend)
## **Top hermione granger search terms**
- **hermione granger**36K/yr+6.2%0.9% conv. - **hermione**32K/yr-0.3%0.8% conv. - **harry potter hermione**15K/yr+0.5%1.2% conv. - **hermione funko pop**13K/yr-12.9%3.0% conv. - **hermione granger funko pop**5K/yr+24.7%1.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/hermione-granger/search-terms)
## **Top hermione granger products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$3K15%$5K20%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! Movies: Harry Potter - Hermione Granger - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Harry Potter Fans - Model Figure for Collectors and Display**Funko**$11.49**4.8★29,685 rev](https://www.amazon.com/dp/B00TQ4ZSFS) [2**Harry Potter Hermione Granger Time Turner Necklace Officially Licensed Harry Potter Accessory**Disguise**$10.99**4.1★451 rev](https://www.amazon.com/dp/B07KW3R1K9) [3**Funko POP! & Buddy: Harry Potter Prisoner of Azkaban - Hermione Granger with Crookshanks - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Movies Fans**Funko**$17.13**4.6★523 rev](https://www.amazon.com/dp/B0CGGZ96M9) [4**Mattel Harry Potter Toys Hermione Granger Fashion Doll in Removable Signature Hogwarts Uniform with Wand Accessory Inspired by The Movie**Mattel**$16.25**4.7★112 rev](https://www.amazon.com/dp/B0F1BF6YZF) [5**Funko Pop Movies Harry Potter-Hermione with Time Turner Toy**Funko**$12.67**4.8★2,231 rev](https://www.amazon.com/dp/B071Z8NRHT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mattel Harry Potter Toys Hermione Granger Fashion Doll in Removable Signature Hogwarts Uniform with Wand Accessory Inspired by The Movie**Mattel**$16.25**112 rev7mo ago](https://www.amazon.com/dp/B0F1BF6YZF) [**Mattel Harry Potter Toys Polyjuice Potions Hermione Granger Doll & Playset Movie-Inspired Hogwarts Uniform 13 Accessories & Fizz**Mattel**$23.51**33 rev7mo ago](https://www.amazon.com/dp/B0F19ZRRBJ) [**Jazwares Warner Bros. Discovery Harry Potter 8-Inch Hermione Granger Plush - Super-Soft and Huggable Plush Toy - Official Licensed Plush - All Ages**Jazwares**$9.50**93 rev9mo ago](https://www.amazon.com/dp/B0DJDSMSTG) [**Funko POP! Harry Potter - Hermione Granger Oppugno**Funko**$9.40**37 rev11mo ago](https://www.amazon.com/dp/B0DSWDV69P) [**Funko POP! & Buddy: Harry Potter Prisoner of Azkaban - Hermione Granger with Crookshanks - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Movies Fans**Funko**$17.13**523 rev2y ago](https://www.amazon.com/dp/B0CGGZ96M9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cinereplicas Harry Potter - Hermione Student Skirt - M - Official License**Cinereplicas**$29.56**4.0★**▲ 297%**](https://www.amazon.com/dp/B08TWSXXHT) [**Harry Potter Dress | Girls Summer Dress Girls Dresses Size 8 Red**Harry Potter**$20.64**4.7★**▲ 248%**](https://www.amazon.com/dp/B07GSDR1R9) [**Harry Potter Hermione Hogwarts Crest Athletic Jogger Pajama 2pc Set Black 10/12**Harry Potter**$30.41**4.8★**▲ 228%**](https://www.amazon.com/dp/B07CQB8FDD) [**Mattel Harry Potter Toys Hermione Granger Fashion Doll in Removable Signature Hogwarts Uniform with Wand Accessory Inspired by The Movie**Mattel**$16.25**4.7★**▲ 135%**](https://www.amazon.com/dp/B0F1BF6YZF) [**Harry Potter Pajama Girls Hermione Gryffindor With Tie Fleece Nightgown 7/8**INTIMO**$20.92**4.6★**▲ 130%**](https://www.amazon.com/dp/B07J2YR19C)
**~~View all trending →~~**
## **What buyers say about hermione granger**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Quality toy”*
**Size-Overall**15%
*“exact size”*
**Gifting Purpose**12%
*“Cute gift”*
**Advertised Vs Actual Product**9%
*“As described”*
**Value For Money**8%
*“Definitely worth it”*
**Color**3%
*“Good colors”*
**Ease Of Use**3%
*“Quick easy and she loved it”*
**Fun/Entertainment Experience**3%
*“So fun”*
**Design-Overall**3%
*“I love how hermione's hair looks in the design absolutely gorgeous”*
**Soft Feel**2%
*“Very soft and nice”*
### **What buyers complain about **
**Material Quality**19%
*“cheap plastic”*
**Size-Overall**9%
*“its not acceptable that the backings that came with them wouldnt even fit”*
**Quality-Overall**7%
*“Quality is nothing special”*
**Durability**6%
*“Not very durable for play”*
**Allergies**6%
*“She is allergic to a lot of earrings”*
**Functionality-Overall**6%
*“This product does not work”*
**Advertised Vs Actual Product**6%
*“Misleading”*
**Value For Money**5%
*“Money was kide of expensive on my side”*
**Ease Of Use**3%
*“plus annoying having it come on so easily”*
**Design-Overall**3%
*“serious design flaw”*
### **Top return reasons **
**Size-Overall**45%
**Quality-Overall**9%
**Material Quality**7%
**Value For Money**7%
**Length**6%
**Advertised Vs Actual Product**6%
**Color**3%
**Defective Material/Parts**2%
**Product Condition**2%
**Brightness/Shine/Glow**1%
## **Common questions**
- **Is hermione granger profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 36 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Skip it (37/100).
- **How competitive is the hermione granger niche?**
- 15 brands and 176 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in hermione granger?**
- Top complaints mined from reviews: Material Quality, Size-Overall, Quality-Overall. The return rate is 4.9%.
- **When does demand for hermione granger peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 30.7× the quietest.
- **What does it cost to enter the hermione granger niche?**
- Listings span $8.32–$54.30; the average listing price is $21.00 (sweet spot $15–$100). The average incumbent carries 2,013 reviews — the moat a new listing must climb.
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