[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-toys-games-hello-kitty-lego":3,"research-sidebar-rollups":922},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":54,"baselines":93,"demand":98,"seasonality":413,"brandShare":426,"products":448,"feedback":678,"searchTerms":838,"related":888,"lastUpdated":37},"c1dff1539d35d26a60c168b170ec9437","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":32,"amazonNicheId":4,"title":33,"slug":34,"href":35,"leafCategoryName":36,"scrapedAt":37,"brandCount":38,"brandCountYearAgo":39,"sellerCount":40,"signals":41,"avgBsr":42,"pageQuality":43,"unitsSoldMin":44,"unitsSoldAvgMin":45,"unitsSoldAvgMax":46,"revenueMin":47,"revenueMax":48,"avgBrandAgeMonths":49,"avgSellerAgeDays":50,"top20ClickShare":51,"top20BrandShare":52,"primePct":52,"oosRate":53},221207,722540,2.4286,-0.2267,0.0154,0.394,0.8914,4.64,543,19.88,5.45,68.05,40,20000,0.55,0.0155,7,9,"hello kitty lego","hello-kitty-lego","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fhello-kitty-lego","Figures","2026-07-30T19:05:23.975756+00:00",14,13,207,[],929,0,15000,250,500,298200,397600,24,140,0.8405,1,0.0146,{"score":55,"verdict":56,"components":57},47,"skip",[58,63,65,69,72,75,78,83,86,89],{"key":59,"score":60,"weight":61,"raw":62},"marketSize",42,0.15,221207.07,{"key":64,"score":38,"weight":61,"raw":18},"growth",{"key":66,"score":67,"weight":68,"raw":19},"conversion",19,0.1,{"key":70,"score":71,"weight":61,"raw":20},"competition",76,{"key":73,"score":74,"weight":68,"raw":21},"brandShare",26,{"key":76,"score":77,"weight":68,"raw":22},"qualityGap",23,{"key":79,"score":80,"weight":81,"raw":82},"reviewMoat",74,0.05,543.35,{"key":84,"score":85,"weight":68,"raw":30},"returns",84,{"key":87,"score":88,"weight":81,"raw":24},"avgPrice",87,{"key":90,"score":91,"weight":81,"raw":92},"priceRange",83,0.847444089456869,{"avgRating":94,"medianPrice":95,"medianReturnRate":96,"nichesTracked":97},4.42,24.38,0.0215,115062,{"points":99,"droppedPartialWeek":412},[100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,145,148,151,154,157,160,163,166,169,172,175,178,181,184,187,190,193,196,199,202,205,208,211,214,217,220,223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,346,349,352,355,358,361,364,367,370,373,376,379,382,385,388,391,394,397,400,403,406,409],{"week":101,"volume":102},"2024-08-04",8263,{"week":104,"volume":105},"2024-08-11",8290,{"week":107,"volume":108},"2024-08-18",12663,{"week":110,"volume":111},"2024-08-25",15103,{"week":113,"volume":114},"2024-09-01",11323,{"week":116,"volume":117},"2024-09-08",9597,{"week":119,"volume":120},"2024-09-15",8273,{"week":122,"volume":123},"2024-09-22",9066,{"week":125,"volume":126},"2024-09-29",9503,{"week":128,"volume":129},"2024-10-06",9467,{"week":131,"volume":132},"2024-10-13",10405,{"week":134,"volume":135},"2024-10-20",8542,{"week":137,"volume":138},"2024-10-27",8150,{"week":140,"volume":141},"2024-11-03",8422,{"week":143,"volume":144},"2024-11-10",12823,{"week":146,"volume":147},"2024-11-17",16065,{"week":149,"volume":150},"2024-11-24",20068,{"week":152,"volume":153},"2024-12-01",28548,{"week":155,"volume":156},"2024-12-08",29882,{"week":158,"volume":159},"2024-12-15",37044,{"week":161,"volume":162},"2024-12-22",39725,{"week":164,"volume":165},"2024-12-29",20299,{"week":167,"volume":168},"2025-01-05",13329,{"week":170,"volume":171},"2025-01-12",10129,{"week":173,"volume":174},"2025-01-19",9800,{"week":176,"volume":177},"2025-01-26",10717,{"week":179,"volume":180},"2025-02-02",9599,{"week":182,"volume":183},"2025-02-09",10971,{"week":185,"volume":186},"2025-02-16",10610,{"week":188,"volume":189},"2025-02-23",9070,{"week":191,"volume":192},"2025-03-02",7969,{"week":194,"volume":195},"2025-03-09",8337,{"week":197,"volume":198},"2025-03-16",7787,{"week":200,"volume":201},"2025-03-23",7651,{"week":203,"volume":204},"2025-03-30",7256,{"week":206,"volume":207},"2025-04-06",7585,{"week":209,"volume":210},"2025-04-13",7688,{"week":212,"volume":213},"2025-04-20",8804,{"week":215,"volume":216},"2025-04-27",6236,{"week":218,"volume":219},"2025-05-04",7014,{"week":221,"volume":222},"2025-05-11",7140,{"week":224,"volume":225},"2025-05-18",6378,{"week":227,"volume":228},"2025-05-25",6139,{"week":230,"volume":231},"2025-06-01",6885,{"week":233,"volume":234},"2025-06-08",6561,{"week":236,"volume":237},"2025-06-15",6953,{"week":239,"volume":240},"2025-06-22",7162,{"week":242,"volume":243},"2025-06-29",7127,{"week":245,"volume":246},"2025-07-06",7562,{"week":248,"volume":249},"2025-07-13",10877,{"week":251,"volume":252},"2025-07-20",8602,{"week":254,"volume":255},"2025-07-27",10904,{"week":257,"volume":258},"2025-08-03",11280,{"week":260,"volume":261},"2025-08-10",11361,{"week":263,"volume":264},"2025-08-17",11132,{"week":266,"volume":267},"2025-08-24",10999,{"week":269,"volume":270},"2025-08-31",10480,{"week":272,"volume":273},"2025-09-07",11474,{"week":275,"volume":276},"2025-09-14",10829,{"week":278,"volume":279},"2025-09-21",10387,{"week":281,"volume":282},"2025-09-28",11528,{"week":284,"volume":285},"2025-10-05",13803,{"week":287,"volume":288},"2025-10-12",20893,{"week":290,"volume":291},"2025-10-19",13942,{"week":293,"volume":294},"2025-10-26",12147,{"week":296,"volume":297},"2025-11-02",14621,{"week":299,"volume":300},"2025-11-09",20361,{"week":302,"volume":303},"2025-11-16",26262,{"week":305,"volume":306},"2025-11-23",29576,{"week":308,"volume":309},"2025-11-30",42287,{"week":311,"volume":312},"2025-12-07",43204,{"week":314,"volume":315},"2025-12-14",45975,{"week":317,"volume":318},"2025-12-21",47765,{"week":320,"volume":321},"2025-12-28",28070,{"week":323,"volume":324},"2026-01-04",19198,{"week":326,"volume":327},"2026-01-11",14458,{"week":329,"volume":330},"2026-01-18",12505,{"week":332,"volume":333},"2026-01-25",11906,{"week":335,"volume":336},"2026-02-01",12456,{"week":338,"volume":339},"2026-02-08",11976,{"week":341,"volume":342},"2026-02-15",11932,{"week":344,"volume":345},"2026-02-22",10730,{"week":347,"volume":348},"2026-03-01",9329,{"week":350,"volume":351},"2026-03-08",9990,{"week":353,"volume":354},"2026-03-15",9260,{"week":356,"volume":357},"2026-03-22",9025,{"week":359,"volume":360},"2026-03-29",8654,{"week":362,"volume":363},"2026-04-05",9281,{"week":365,"volume":366},"2026-04-12",8706,{"week":368,"volume":369},"2026-04-19",7654,{"week":371,"volume":372},"2026-04-26",6831,{"week":374,"volume":375},"2026-05-03",7182,{"week":377,"volume":378},"2026-05-10",7486,{"week":380,"volume":381},"2026-05-17",6920,{"week":383,"volume":384},"2026-05-24",7052,{"week":386,"volume":387},"2026-05-31",7545,{"week":389,"volume":390},"2026-06-07",7757,{"week":392,"volume":393},"2026-06-14",7659,{"week":395,"volume":396},"2026-06-21",7372,{"week":398,"volume":399},"2026-06-28",9326,{"week":401,"volume":402},"2026-07-05",7063,{"week":404,"volume":405},"2026-07-12",7203,{"week":407,"volume":408},"2026-07-19",7728,{"week":410,"volume":411},"2026-07-26",7269,false,[414,415,416,417,418,419,420,421,422,423,424,425],0.9942691906412271,0.851055919987528,0.6645844076414789,0.6117597767038028,0.5444014054948613,0.5785780623944846,0.6548562725604711,0.862393285390875,0.7966469593581733,0.9485418890234689,1.6498075239545733,2.7759829336573913,{"top":427,"otherBrandCount":446,"otherClickShare":447},[428,431,434,437,440,443],{"brand":429,"clickShare":430},"BLDR",0.4702999999999999,{"brand":432,"clickShare":433},"Brickcraft",0.15070000000000003,{"brand":435,"clickShare":436},"nanoblock",0.14980000000000002,{"brand":438,"clickShare":439},"Hamee",0.07150000000000001,{"brand":441,"clickShare":442},"Hands Craft",0.049100000000000005,{"brand":444,"clickShare":445},"AUHORA",0.022399999999999996,8,0.08620000000000005,[449,460,471,481,489,500,510,520,530,540,549,558,567,575,584,594,603,614,623,633,641,650,658,668],{"asin":450,"title":451,"brand":429,"imageUrl":452,"price":453,"rating":454,"reviews":455,"clickShare90":456,"clickShare360":457,"launchDate":458,"amazonUrl":459},"B0D61FGXWQ","BLDR Hello Kitty and Friends Hello Kittys Dream Cafe Building Set 0076 with Hello Kitty Cinnamoroll and Pompompurin Minifigures - Gift for Kids and Sanrio Fans Ages 8+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51vKpPluRwL.jpg",16.53,4.8,376,0.1086,0.1255,"2025-01-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D61FGXWQ",{"asin":461,"title":462,"brand":435,"imageUrl":463,"price":464,"rating":465,"reviews":466,"clickShare90":467,"clickShare360":468,"launchDate":469,"amazonUrl":470},"B0CDZ554TG","nanoblock - Sanrio - Hello Kitty ver. 2 Character Collection Series Building Kit","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31LEYX3MzvL.jpg",11.49,4.5,762,0.0829,0.0783,"2023-08-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CDZ554TG",{"asin":472,"title":473,"brand":432,"imageUrl":474,"price":475,"rating":454,"reviews":476,"clickShare90":477,"clickShare360":478,"launchDate":479,"amazonUrl":480},"B0DD1ZY9RQ","Brickcraft Officially Licensed Sanrio Hello Kitty Convertible Car Building Set 294-Piece Multicolor Brick Kit with Detailed Character Face Sticker Sheet Included","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51TMGxSc6cL.jpg",23.06,152,0.0766,0.0384,"2024-10-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DD1ZY9RQ",{"asin":482,"title":483,"brand":432,"imageUrl":484,"price":485,"rating":454,"reviews":476,"clickShare90":486,"clickShare360":487,"launchDate":479,"amazonUrl":488},"B0DD1LWTHY","Brickcraft Officially Licensed Sanrio Hello Kitty Bento Box Building Set 191-Piece Multicolored Brick Kit with Detailed Character Face and Mini Sushi Builds Adorable for Fans Seasonal","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51As1IfRk-L.jpg",19.64,0.0674,0.0419,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DD1LWTHY",{"asin":490,"title":491,"brand":438,"imageUrl":492,"price":493,"rating":494,"reviews":495,"clickShare90":496,"clickShare360":497,"launchDate":498,"amazonUrl":499},"B0DYRPNFZ1","Hamee Sanrio Hello Kitty and Friends Summer Wunderland Cute Water Theme Park Building Block Set Birthday Gift Party Favor Stress Relief Collectible Toy Compatible with Lego Block My Melody","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51F4uMTnb3L.jpg",28.58,4.7,147,0.0585,0.0682,"2025-03-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DYRPNFZ1",{"asin":501,"title":502,"brand":429,"imageUrl":503,"price":504,"rating":494,"reviews":505,"clickShare90":506,"clickShare360":507,"launchDate":508,"amazonUrl":509},"B0D61BCTLL","BLDR Hello Kitty and Friends Minifigures 6-Pack - Hello Kitty Cinnamoroll Pompompurin My Melody Keroppi & Kuromi - Amazon Exclusive - Ages 8+ 0142","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41NAv6MnvQL.jpg",9.9,317,0.0522,0.0713,"2025-02-12","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D61BCTLL",{"asin":511,"title":512,"brand":429,"imageUrl":513,"price":514,"rating":515,"reviews":516,"clickShare90":517,"clickShare360":518,"launchDate":251,"amazonUrl":519},"B0DLLKK532","BLDR Hello Kitty and Friends Kuromis Popcorn Stand Building Set - Kuromi & Chococat Poseable Minifigures - Gifts for Kids & Sanrio Fans Ages 8+ 0129","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41GpZy3PAzL.jpg",7.92,4.9,103,0.0512,0.0501,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DLLKK532",{"asin":521,"title":522,"brand":429,"imageUrl":523,"price":524,"rating":494,"reviews":525,"clickShare90":526,"clickShare360":527,"launchDate":528,"amazonUrl":529},"B0DLLLVC3V","BLDR Hello Kitty and Friends Badtz-Marus Bowling Alley Building Set - Hello Kitty Keroppi Badtz-Maru My Melody & Chococat Minifigures - 8+ 0132","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51IuDC9uEWL.jpg",40.4,88,0.0418,0.0519,"2025-08-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DLLLVC3V",{"asin":531,"title":532,"brand":441,"imageUrl":533,"price":534,"rating":465,"reviews":535,"clickShare90":536,"clickShare360":537,"launchDate":538,"amazonUrl":539},"B0DGL4LLWR","Hands Craft Hello Kitty and Friends Pink Rose 3D Wooden Puzzle Kit | DIY Flower Model | Arts & Crafts for Adults & Kids | Creative Hobby Kits | Hello Kitty Collectible | Wood Building Set","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31ne06-V4VL.jpg",14.83,289,0.041,0.0274,"2024-09-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DGL4LLWR",{"asin":541,"title":542,"brand":429,"imageUrl":543,"price":544,"rating":494,"reviews":505,"clickShare90":545,"clickShare360":546,"launchDate":547,"amazonUrl":548},"B0DLLMV3VJ","BLDR Hello Kitty and Friends Minifigures 6-Pack - Amazon Exclusive - Hello Kitty Cinnamoroll Pochacco Tuxedosam Keroppi & Badtz-Maru - 8+ 0226","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41RrQ67H3PL.jpg",8.9,0.0409,0.0327,"2025-09-02","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DLLMV3VJ",{"asin":550,"title":551,"brand":429,"imageUrl":552,"price":553,"rating":494,"reviews":554,"clickShare90":555,"clickShare360":556,"launchDate":508,"amazonUrl":557},"B0D61NJ862","BLDR Hello Kitty and Friends Bow Vending Machine Building Set 0112 with Hello Kitty and My Melody Minifigures - Gift for Kids and Sanrio Fans Ages 8+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41NkGWDUcNL.jpg",7.59,146,0.0344,0.0545,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D61NJ862",{"asin":559,"title":560,"brand":429,"imageUrl":561,"price":562,"rating":454,"reviews":563,"clickShare90":564,"clickShare360":565,"launchDate":458,"amazonUrl":566},"B0D618T4FM","BLDR Hello Kitty and Friends Keroppi Mart Building Set with Hello Kitty and Keroppi Minifigures - Gift for Kids Girls Sanrio and Kawaii Fans Ages 8+ 0103","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41F0mBtjyuL.jpg",18.87,188,0.034,0.0493,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D618T4FM",{"asin":568,"title":569,"brand":435,"imageUrl":570,"price":571,"rating":465,"reviews":466,"clickShare90":572,"clickShare360":573,"launchDate":469,"amazonUrl":574},"B0CDZBV74B","nanoblock - Sanrio - Kuromi Character Collection Series Building Kit","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31rhEyBhEnL.jpg",11.7,0.028,0.0206,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CDZBV74B",{"asin":576,"title":577,"brand":429,"imageUrl":578,"price":579,"rating":454,"reviews":580,"clickShare90":581,"clickShare360":582,"launchDate":251,"amazonUrl":583},"B0DLLN6F7X","BLDR Hello Kitty and Friends Kuromis Haunted House Building Set - Hello Kitty Kuromi & My Melody Minifigures - Gift for Kids and Sanrio Fans Ages 8+ 0131","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51da2rYO7IL.jpg",15.92,294,0.0244,0.0867,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DLLN6F7X",{"asin":585,"title":586,"brand":435,"imageUrl":587,"price":588,"rating":589,"reviews":60,"clickShare90":590,"clickShare360":591,"launchDate":592,"amazonUrl":593},"B0DJM7D37L","nanoblock - Sanrio - Hello Kitty (Kimono) Character Collection Series Building Kit","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F21KR68iyS2L.jpg",12.23,4.4,0.0211,0.0192,"2024-10-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DJM7D37L",{"asin":595,"title":596,"brand":429,"imageUrl":597,"price":25,"rating":598,"reviews":599,"clickShare90":600,"clickShare360":601,"launchDate":458,"amazonUrl":602},"B0D61D7YJD","BLDR Hello Kitty and Friends Badtz-Marus Convertible Building Set 0111 with Badtz-Maru and Pompompurin Minifigures - for Kids and Sanrio Fans Ages 8+","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41H1wYhLnLL.jpg",4.6,134,0.0173,0.0108,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D61D7YJD",{"asin":604,"title":605,"brand":444,"imageUrl":606,"price":607,"rating":608,"reviews":609,"clickShare90":610,"clickShare360":611,"launchDate":612,"amazonUrl":613},"B0CL9N49ZZ","AuHoRa Mini Building Blocks Micro Blocks Kiki Cat 6069 782 Pieces Best Gifts for 15 Years Old and Up for Adults","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41LBGFOO12L.jpg",14.69,4.2,224,0.0169,0.0094,"2023-10-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CL9N49ZZ",{"asin":615,"title":616,"brand":617,"imageUrl":618,"price":619,"rating":465,"reviews":27,"clickShare90":30,"clickShare360":620,"launchDate":621,"amazonUrl":622},"B0F28FK4TB","ROLOSO Cute Building Bricks Blocks Toys Miniature Sets with Transparent Display Fun Toy Collectible Gift for Fans Girls Birthday Party Supply Decorations Room Dcor Plush Stickers Stuff Age 3 4 5 6","ROLOSO","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41L1-zg7nNL.jpg",26.5,0.0127,"2025-06-06","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0F28FK4TB",{"asin":624,"title":625,"brand":429,"imageUrl":626,"price":627,"rating":454,"reviews":628,"clickShare90":629,"clickShare360":630,"launchDate":631,"amazonUrl":632},"B0D61HBVHB","BLDR Squishmallows Sunnys Park Life Building Set - Sunny The Bee Buildable Figure - Squishmallows Fans 8+ 0043","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51a+a-vSIbL.jpg",9.12,175,0.0148,0.0099,"2025-01-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0D61HBVHB",{"asin":634,"title":635,"brand":438,"imageUrl":636,"price":637,"rating":494,"reviews":50,"clickShare90":638,"clickShare360":639,"launchDate":498,"amazonUrl":640},"B0DYSF2HCH","Hamee Sanrio Hello Kitty and Friends Summer Wunderland Mini Cute Water Theme Park Building Block Set Birthday Gift Party Favor Stress Relief Collectible Toy Compatible with Lego Hello Kitty","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F411yOutuyuL.jpg",19.66,0.013,0.0115,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DYSF2HCH",{"asin":642,"title":643,"brand":429,"imageUrl":644,"price":645,"rating":494,"reviews":505,"clickShare90":646,"clickShare360":647,"launchDate":648,"amazonUrl":649},"B0FLJY6CH7","BLDR Hello Kitty and Friends Minifigures 6-Pack - Hello Kitty Kuromi My Melody Tuxedosam Chococat & Pompompurin - 8+ 0389","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Ss4L678qL.jpg",15.66,0.0122,0.0018,"2026-03-17","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FLJY6CH7",{"asin":651,"title":652,"brand":435,"imageUrl":653,"price":654,"rating":465,"reviews":466,"clickShare90":655,"clickShare360":656,"launchDate":469,"amazonUrl":657},"B0CDZKH4PQ","nanoblock - Sanrio - My Melody ver. 2 Character Collection Series Building Kit","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31kLuA5lB3L.jpg",11.63,0.0116,0.0129,"https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CDZKH4PQ",{"asin":659,"title":660,"brand":429,"imageUrl":661,"price":662,"rating":454,"reviews":663,"clickShare90":664,"clickShare360":665,"launchDate":666,"amazonUrl":667},"B0DLLN5C3F","BLDR Squishmallows 375-piece Squish Tour Concert Building Set 0051 - Includes Squishmallows Buildable Figures Emily Gordon and Jarik","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51AFDxvgacL.jpg",18,62,0.0113,0.0064,"2025-08-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DLLN5C3F",{"asin":669,"title":670,"brand":429,"imageUrl":671,"price":672,"rating":454,"reviews":673,"clickShare90":674,"clickShare360":675,"launchDate":676,"amazonUrl":677},"B0DLLMZB83","BLDR Squishmallows Buildable Figure - Emily The Bat Bebe The Bluebird Cleary The Strawberry Cow Charles The Pickle- Squishmallows Fans 6+ 0225","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41HkjHynQFL.jpg",9.85,235,0.0105,0.0069,"2025-09-16","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DLLMZB83",{"love":679,"hate":750,"returnReasons":814},[680,687,694,701,708,715,722,729,736,743],{"topic":681,"percentOfMentions":682,"verbatims":683},"Fun\u002FEntertainment Experience",0.1611,[684,685,686],"Fun for kids or adults","So much fun","fun builds",{"topic":688,"percentOfMentions":689,"verbatims":690},"Gifting Purpose",0.15539999999999998,[691,692,693],"fun gift","Cute Gift","Great Gift",{"topic":695,"percentOfMentions":696,"verbatims":697},"Assembly\u002FInstallation",0.1267,[698,699,700],"Easy to assemble","easy assembly","Assembly was easy",{"topic":702,"percentOfMentions":703,"verbatims":704},"Quality-Overall",0.0833,[705,706,707],"The quality is just as good as Lego brand","Its of great quality and very functional","Good quality",{"topic":709,"percentOfMentions":710,"verbatims":711},"Design-Overall",0.0691,[712,713,714],"Beautiful design and easy to build","The design and colors go well together","nice design, like it",{"topic":716,"percentOfMentions":717,"verbatims":718},"Value For Money",0.0623,[719,720,721],"Excellent price","Great value","Fair price",{"topic":723,"percentOfMentions":724,"verbatims":725},"Ease Of Use",0.0426,[726,727,728],"easy to use","My son build it with ease","Easy and fun to build",{"topic":730,"percentOfMentions":731,"verbatims":732},"Collectibles",0.0392,[733,734,735],"Good for collectors","Adorable collector's item","Great addition to my collection",{"topic":737,"percentOfMentions":738,"verbatims":739},"Color",0.0366,[740,741,742],"I love how colorful","Has much colors also and very cute","Colors are vibrant",{"topic":744,"percentOfMentions":745,"verbatims":746},"Size-Overall",0.029900000000000003,[747,748,749],"Just the right size","Fit well on Lego sets","big enough to appreciate",[751,757,763,769,775,782,789,796,802,808],{"topic":744,"percentOfMentions":752,"verbatims":753},0.1931,[754,755,756],"not all of them will fit","Very tiny","Much bigger than expected",{"topic":695,"percentOfMentions":758,"verbatims":759},0.1848,[760,761,762],"Very hard to put together","Very difficult to assemble","instructions are unclear",{"topic":764,"percentOfMentions":468,"verbatims":765},"Instructions\u002FUser Manual\u002FTroubleshooting",[766,767,768],"the instructions are absolutely terrible","Needs better instructions","Instructions are unclear",{"topic":702,"percentOfMentions":770,"verbatims":771},0.0776,[772,773,774],"Poor Quality","No quality control","low quality product",{"topic":776,"percentOfMentions":777,"verbatims":778},"Durability",0.06709999999999999,[779,780,781],"Falling apart easily","fell apart","it just falls apart",{"topic":783,"percentOfMentions":784,"verbatims":785},"Defective Material\u002FParts",0.0335,[786,787,788],"pieces kept falling","for whatever reason mine has a defect :\u002F","Disappointed in how small the pieces are",{"topic":790,"percentOfMentions":791,"verbatims":792},"Strength",0.0315,[793,794,795],"So, this isnt for the weak","Somewhat fragile","It can be a bit frustrating to build because it's not very sturdy",{"topic":797,"percentOfMentions":798,"verbatims":799},"Charging",0.0183,[800,801],"Charge port broke on first use","No charge in the box",{"topic":803,"percentOfMentions":804,"verbatims":805},"Functionality-Overall",0.0102,[806,807],"it doesn't work","DID NOT WORK BAD PRODUCT DO NOT BUY WASTE OF MONEY",{"topic":716,"percentOfMentions":809,"verbatims":810},0.008100000000000001,[811,812,813],"High Cost for Small","Not worth the price","Not worth it",[815,817,819,821,824,826,828,830,832,835],{"reason":744,"pct":816},0.31739999999999996,{"reason":783,"pct":818},0.1431,{"reason":716,"pct":820},0.1338,{"reason":822,"pct":823},"Advertised Vs Actual Product",0.10769999999999999,{"reason":695,"pct":825},0.0472,{"reason":688,"pct":827},0.0395,{"reason":702,"pct":829},0.0365,{"reason":764,"pct":831},0.031400000000000004,{"reason":833,"pct":834},"Material Quality",0.0187,{"reason":836,"pct":837},"Brightness\u002FShine\u002FGlow",0.0132,[839,843,848,853,858,863,868,873,878,883],{"term":33,"volume":840,"growthQoq":841,"conversionRate":842},206652,-0.1962,0.0159,{"term":844,"volume":845,"growthQoq":846,"conversionRate":847},"hello kitty lego set",72897,-0.1894,0.0131,{"term":849,"volume":850,"growthQoq":851,"conversionRate":852},"hello kitty legos",84822,-0.2592,0.0156,{"term":854,"volume":855,"growthQoq":856,"conversionRate":857},"lego hello kitty",65592,-0.2112,0.0104,{"term":859,"volume":860,"growthQoq":861,"conversionRate":862},"bldr",68839,-0.1663,0.0106,{"term":864,"volume":865,"growthQoq":866,"conversionRate":867},"bldr hello kitty",62212,-0.3618,0.0273,{"term":869,"volume":870,"growthQoq":871,"conversionRate":872},"sanrio lego",24332,-0.1952,0.0048,{"term":874,"volume":875,"growthQoq":876,"conversionRate":877},"legos hello kitty",14855,-0.2561,0.0098,{"term":879,"volume":880,"growthQoq":881,"conversionRate":882},"hello kitty bldr",19462,-0.395,0.02,{"term":884,"volume":885,"growthQoq":886,"conversionRate":887},"bldr building sets",14668,-0.1547,0.0109,[889,896,901,906,911,917],{"title":890,"href":891,"score":892,"verdict":893,"marketSize":894,"growth90":895},"halloween crafts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fhalloween-crafts",70,"watch",317041.86,4.0766,{"title":897,"href":898,"score":892,"verdict":893,"marketSize":899,"growth90":900},"trading card storage box","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ftrading-card-storage-box",2496184.74,-0.0401,{"title":902,"href":903,"score":892,"verdict":893,"marketSize":904,"growth90":905},"camping crafts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fcamping-crafts",32476.88,3.3381,{"title":907,"href":908,"score":892,"verdict":893,"marketSize":909,"growth90":910},"fathers day crafts for kids","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ffathers-day-crafts-for-kids",71643.72,13.6472,{"title":912,"href":913,"score":892,"verdict":914,"marketSize":915,"growth90":916},"top loader storage","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ftop-loader-storage","launch",1317420.17,0.0543,{"title":918,"href":919,"score":892,"verdict":893,"marketSize":920,"growth90":921},"kpop dolls","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fkpop-dolls",3441271.88,-0.1486,[923,930,937,944,951,958,965,972,979,986,993,1000,1007,1010,1017,1024,1031,1038,1045,1051],{"nodeId":924,"label":925,"slug":926,"href":927,"nichesTracked":928,"marketSizeTotal":929},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":931,"label":932,"slug":933,"href":934,"nichesTracked":935,"marketSizeTotal":936},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":938,"label":939,"slug":940,"href":941,"nichesTracked":942,"marketSizeTotal":943},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":945,"label":946,"slug":947,"href":948,"nichesTracked":949,"marketSizeTotal":950},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":952,"label":953,"slug":954,"href":955,"nichesTracked":956,"marketSizeTotal":957},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":959,"label":960,"slug":961,"href":962,"nichesTracked":963,"marketSizeTotal":964},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":966,"label":967,"slug":968,"href":969,"nichesTracked":970,"marketSizeTotal":971},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":973,"label":974,"slug":975,"href":976,"nichesTracked":977,"marketSizeTotal":978},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":980,"label":981,"slug":982,"href":983,"nichesTracked":984,"marketSizeTotal":985},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":987,"label":988,"slug":989,"href":990,"nichesTracked":991,"marketSizeTotal":992},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":994,"label":995,"slug":996,"href":997,"nichesTracked":998,"marketSizeTotal":999},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":1001,"label":1002,"slug":1003,"href":1004,"nichesTracked":1005,"marketSizeTotal":1006},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":1008,"marketSizeTotal":1009},3143,1662205212,{"nodeId":1011,"label":1012,"slug":1013,"href":1014,"nichesTracked":1015,"marketSizeTotal":1016},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":1018,"label":1019,"slug":1020,"href":1021,"nichesTracked":1022,"marketSizeTotal":1023},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":1025,"label":1026,"slug":1027,"href":1028,"nichesTracked":1029,"marketSizeTotal":1030},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":1032,"label":1033,"slug":1034,"href":1035,"nichesTracked":1036,"marketSizeTotal":1037},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":1039,"label":1040,"slug":1041,"href":1042,"nichesTracked":1043,"marketSizeTotal":1044},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":1046,"label":1047,"slug":1048,"href":1049,"nichesTracked":446,"marketSizeTotal":1050},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",1511091,{"nodeId":1052,"label":1053,"slug":1054,"href":1055,"nichesTracked":1056,"marketSizeTotal":1057},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]