[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-toys-games-heart-toy":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":185,"baselines":222,"demand":227,"seasonality":432,"brandShare":445,"products":465,"feedback":532,"searchTerms":679,"related":724,"lastUpdated":172},"1f29c90a-28d0-418c-80c4-f1d668f7adda","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":89,"label":90,"slug":91,"href":92},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":142,"newProducts360":167,"amazonNicheId":145,"title":168,"slug":169,"href":170,"leafCategoryName":171,"scrapedAt":172,"brandCount":163,"brandCountYearAgo":173,"sellerCount":174,"signals":175,"avgBsr":176,"pageQuality":177,"unitsSoldMin":178,"unitsSoldAvgMin":179,"unitsSoldAvgMax":180,"revenueMin":181,"revenueMax":182,"avgBrandAgeMonths":183,"avgSellerAgeDays":184,"top20ClickShare":165,"top20BrandShare":165,"primePct":165,"oosRate":177},29356,63650,3.5549,-0.9054,0.0284,0.9167,4.69,1022,16.24,7.93,34.82,7,5000,1,0.0148,4,"heart toy","heart-toy","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fheart-toy","Magnetic Building","2026-07-30T19:14:52.32241+00:00",6,12,[],924,0,4000,1250,1500,64960,81200,40,143,{"score":186,"verdict":187,"components":188},29,"skip",[189,193,195,199,201,204,207,212,215,218],{"key":190,"score":163,"weight":191,"raw":192},"marketSize",0.15,29356.4,{"key":194,"score":177,"weight":191,"raw":155},"growth",{"key":196,"score":197,"weight":198,"raw":156},"conversion",36,0.1,{"key":200,"score":163,"weight":191,"raw":157},"competition",{"key":202,"score":203,"weight":198,"raw":157},"brandShare",21,{"key":205,"score":206,"weight":198,"raw":158},"qualityGap",19,{"key":208,"score":209,"weight":210,"raw":211},"reviewMoat",62,0.05,1022.29,{"key":213,"score":214,"weight":198,"raw":166},"returns",85,{"key":216,"score":217,"weight":210,"raw":160},"avgPrice",78,{"key":219,"score":220,"weight":210,"raw":221},"priceRange",74,0.7370769802900706,{"avgRating":223,"medianPrice":224,"medianReturnRate":225,"nichesTracked":226},4.42,24.38,0.0215,115062,{"points":228,"droppedPartialWeek":431},[229,232,235,238,241,244,247,250,253,256,259,262,265,267,270,273,276,279,282,285,288,291,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404,407,409,412,414,417,420,423,426,429],{"week":230,"volume":231},"2025-04-06",328,{"week":233,"volume":234},"2025-04-13",313,{"week":236,"volume":237},"2025-04-20",370,{"week":239,"volume":240},"2025-04-27",298,{"week":242,"volume":243},"2025-05-04",392,{"week":245,"volume":246},"2025-05-11",333,{"week":248,"volume":249},"2025-05-18",283,{"week":251,"volume":252},"2025-05-25",253,{"week":254,"volume":255},"2025-06-01",210,{"week":257,"volume":258},"2025-06-08",257,{"week":260,"volume":261},"2025-06-15",273,{"week":263,"volume":264},"2025-06-22",200,{"week":266,"volume":252},"2025-06-29",{"week":268,"volume":269},"2025-07-06",99,{"week":271,"volume":272},"2025-07-13",270,{"week":274,"volume":275},"2025-07-20",251,{"week":277,"volume":278},"2025-07-27",279,{"week":280,"volume":281},"2025-08-03",274,{"week":283,"volume":284},"2025-08-10",256,{"week":286,"volume":287},"2025-08-17",308,{"week":289,"volume":290},"2025-08-24",295,{"week":292,"volume":284},"2025-08-31",{"week":294,"volume":295},"2025-09-07",213,{"week":297,"volume":298},"2025-09-14",343,{"week":300,"volume":301},"2025-09-21",305,{"week":303,"volume":304},"2025-09-28",577,{"week":306,"volume":307},"2025-10-05",282,{"week":309,"volume":310},"2025-10-12",448,{"week":312,"volume":313},"2025-10-19",405,{"week":315,"volume":316},"2025-10-26",472,{"week":318,"volume":319},"2025-11-02",304,{"week":321,"volume":322},"2025-11-09",457,{"week":324,"volume":325},"2025-11-16",455,{"week":327,"volume":328},"2025-11-23",411,{"week":330,"volume":331},"2025-11-30",547,{"week":333,"volume":334},"2025-12-07",686,{"week":336,"volume":337},"2025-12-14",740,{"week":339,"volume":340},"2025-12-21",919,{"week":342,"volume":343},"2025-12-28",1330,{"week":345,"volume":346},"2026-01-04",4834,{"week":348,"volume":349},"2026-01-11",6615,{"week":351,"volume":352},"2026-01-18",13411,{"week":354,"volume":355},"2026-01-25",24310,{"week":357,"volume":358},"2026-02-01",7771,{"week":360,"volume":361},"2026-02-08",11672,{"week":363,"volume":364},"2026-02-15",10989,{"week":366,"volume":367},"2026-02-22",1725,{"week":369,"volume":370},"2026-03-01",955,{"week":372,"volume":373},"2026-03-08",774,{"week":375,"volume":376},"2026-03-15",705,{"week":378,"volume":379},"2026-03-22",725,{"week":381,"volume":382},"2026-03-29",730,{"week":384,"volume":385},"2026-04-05",847,{"week":387,"volume":388},"2026-04-12",734,{"week":390,"volume":391},"2026-04-19",735,{"week":393,"volume":394},"2026-04-26",689,{"week":396,"volume":397},"2026-05-03",312,{"week":399,"volume":400},"2026-05-10",247,{"week":402,"volume":403},"2026-05-17",212,{"week":405,"volume":406},"2026-05-24",215,{"week":408,"volume":284},"2026-05-31",{"week":410,"volume":411},"2026-06-07",292,{"week":413,"volume":272},"2026-06-14",{"week":415,"volume":416},"2026-06-21",277,{"week":418,"volume":419},"2026-06-28",299,{"week":421,"volume":422},"2026-07-05",208,{"week":424,"volume":425},"2026-07-12",199,{"week":427,"volume":428},"2026-07-19",227,{"week":430,"volume":307},"2026-07-26",false,[433,434,435,436,437,438,439,440,441,442,443,444],7.966997614172193,5.210387274332626,0.5041066295955364,0.3494979429279931,0.18024897772601178,0.16786271157784,0.14704190227499014,0.1800473408352276,0.23299862861866208,0.26038163851890817,0.2818019575059646,0.5954589430970675,{"top":446,"otherBrandCount":165,"otherClickShare":464},[447,450,453,456,459,461],{"brand":448,"clickShare":449},"MAGNA-TILES",0.5833,{"brand":451,"clickShare":452},"Niceup",0.1417,{"brand":454,"clickShare":455},"ArtCreativity",0.075,{"brand":457,"clickShare":458},"JOYIN",0.0583,{"brand":460,"clickShare":458},"SHQDD",{"brand":462,"clickShare":463},"SINFOX",0.0417,0.04169999999999996,[466,476,486,495,504,513,522],{"asin":467,"title":468,"brand":448,"imageUrl":469,"price":470,"rating":471,"reviews":472,"clickShare90":449,"clickShare360":473,"launchDate":474,"amazonUrl":475},"B0FW1M4NVR","MAGNA-TILES microMAGS 26-Piece Heart to Heart Travel Set The Original Magnetic Building Brand","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41jsz17BgeL.jpg",18.94,4.8,3345,0.9511,"2025-12-01","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FW1M4NVR",{"asin":477,"title":478,"brand":451,"imageUrl":479,"price":480,"rating":481,"reviews":482,"clickShare90":452,"clickShare360":483,"launchDate":484,"amazonUrl":485},"B0DGKPDC5Q","Niceup 30pcs 3D Heart Diamond Gemstones for Easter Egg Fillers Diving Pool Toys 1.57in Small Crystal Acrylic Gems Heart Shape Gemstones for Mermaid Treasure Hunt Party Favors","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51UMVOmvL-L.jpg",10.13,4.6,116,0.0166,"2024-09-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DGKPDC5Q",{"asin":487,"title":488,"brand":454,"imageUrl":489,"price":490,"rating":471,"reviews":491,"clickShare90":455,"clickShare360":492,"launchDate":493,"amazonUrl":494},"B0DMBPLLQQ","ArtCreativity Heart Bendables - 12 Pack - Bendable Valentine Toys for Kids - Valentine Gift Party Favors for Boys & Girls Stress Relief Fidget Toy Educational Toys for Kids Goodie Bag Stuffers","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F5185wXOK43L.jpg",16.42,38,0.0135,"2026-01-05","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DMBPLLQQ",{"asin":496,"title":497,"brand":457,"imageUrl":498,"price":499,"rating":471,"reviews":500,"clickShare90":458,"clickShare360":501,"launchDate":502,"amazonUrl":503},"B0CLMD58W5","JOYIN Heart Pop Fidget Keychain 30 Pack Pop Fidget Toys Bulk Party Favors for Kids 4-8 8-12 Years Birthday Goodie Bags Stuffers Back to School Gifts for Students Classroom Prizes Sensory Toys","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51anwd3VwWL.jpg",8.24,2645,0.0123,"2024-01-04","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CLMD58W5",{"asin":505,"title":506,"brand":460,"imageUrl":507,"price":162,"rating":508,"reviews":509,"clickShare90":458,"clickShare360":510,"launchDate":511,"amazonUrl":512},"B0G43RQRYF","SHQDD Stress Balls 100PCS Bulk Heart Stress Balls Stress Balls for Adults & Kids Motivational Quotes Soft Foam Stress Relief Squeeze Toys Office Classroom Stress Relief Gifts Perfect Party Favors","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51kMnw3TdEL.jpg",4.5,52,0.0018,"2025-11-26","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0G43RQRYF",{"asin":514,"title":515,"brand":462,"imageUrl":516,"price":161,"rating":517,"reviews":518,"clickShare90":463,"clickShare360":519,"launchDate":520,"amazonUrl":521},"B0CYY5VNP2","30PCS Party Favors for Kids Bulk Fidget Toys Birthday Party Toys Small Classroom Prizes Box Fidgets Toys for Kids Toddlers Adult Goodie Bag Stuffers Treasure Chest Bubbles Poppers (Heart)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51xjuPs3tbL.jpg",4.7,930,0.0037,"2024-03-24","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CYY5VNP2",{"asin":523,"title":524,"brand":525,"imageUrl":526,"price":527,"rating":481,"reviews":528,"clickShare90":463,"clickShare360":529,"launchDate":530,"amazonUrl":531},"B0GSZFJ5MR","Heart Fidget Spinner Party Favors 30 Pack 2-in-1 Sensory Rotating Pendant Toys Stress Reducer for Kids and Adults Autism Anxiety Relief Classroom Rewards","KNFINNDUU","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51akClAMyRL.jpg",17.22,30,0.001,"2026-03-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GSZFJ5MR",{"love":533,"hate":604,"returnReasons":656},[534,541,548,555,562,569,576,583,590,597],{"topic":535,"percentOfMentions":536,"verbatims":537},"Fun\u002FEntertainment Experience",0.1748,[538,539,540],"Fun","Fun fidget spinners","Fun little fidget",{"topic":542,"percentOfMentions":543,"verbatims":544},"Color",0.11220000000000001,[545,546,547],"colors are super cute","Vivid Colors","Great colors",{"topic":549,"percentOfMentions":550,"verbatims":551},"Gifting Purpose",0.1023,[552,553,554],"Great gift","Fun Gifts","Gift pack",{"topic":556,"percentOfMentions":557,"verbatims":558},"Size-Overall",0.0898,[559,560,561],"These are also a great size for little fingers like my Pre-K kid","I also like the size","They are a nice little size",{"topic":563,"percentOfMentions":564,"verbatims":565},"Value For Money",0.0805,[566,567,568],"Great for the price","Definitely worth the buy","Great value for the money",{"topic":570,"percentOfMentions":571,"verbatims":572},"Quality-Overall",0.0761,[573,574,575],"They are great quality and vibrant colors","good quality and exactly as advertised","Great quality",{"topic":577,"percentOfMentions":578,"verbatims":579},"Ease Of Use",0.043,[580,581,582],"easy to understand","easy to store","easy to hold",{"topic":584,"percentOfMentions":585,"verbatims":586},"Design-Overall",0.040999999999999995,[587,588,589],"I liked the design","theres a huge variety of colorful designs included","There is a wide variety of designs",{"topic":591,"percentOfMentions":592,"verbatims":593},"Shape\u002FStyle",0.0301,[594,595,596],"This 30-pack of heart-shaped fidget spinners is an absolute hit for party favors, classroom rewards, or sensory prize bins","The different shapes are always so fun","The heart shape is super cute",{"topic":598,"percentOfMentions":599,"verbatims":600},"Durability",0.025699999999999997,[601,602,603],"they're durable","have been holding up well","They come with a durable case",[605,611,617,621,626,632,638,643,647,652],{"topic":556,"percentOfMentions":606,"verbatims":607},0.19579999999999997,[608,609,610],"Too small","Slightly smaller than expected","These stress balls are on the smaller side",{"topic":570,"percentOfMentions":612,"verbatims":613},0.0667,[614,615,616],"Cheap looking","Low Quality","It very bad quality",{"topic":563,"percentOfMentions":458,"verbatims":618},[619,620],"Too pricey for what your getting","which I really don't consider a very good deal",{"topic":598,"percentOfMentions":210,"verbatims":622},[623,624,625],"but be warned that these easily break apart","it did not even last one day","None of them will last long",{"topic":577,"percentOfMentions":627,"verbatims":628},0.0405,[629,630,631],"it was not comfortable doing so","makes it way too difficult to spin in your hand","some are harder to squeeze",{"topic":633,"percentOfMentions":634,"verbatims":635},"Strength",0.0333,[636,637],"Unlike many bulk novelties that feel flimsy","The rectangular plastic container is also not that strong",{"topic":639,"percentOfMentions":640,"verbatims":641},"Material Quality",0.025,[642],"Looks like plastic",{"topic":644,"percentOfMentions":640,"verbatims":645},"Print Quality",[646],"The sayings on the green hearts are a bit challenging to read because theyre printed in gray font",{"topic":648,"percentOfMentions":649,"verbatims":650},"Thickness",0.0167,[651],"They are so thin and cheap",{"topic":653,"percentOfMentions":654,"verbatims":655},"Comfort-Overall",0.0125,[629],[657,659,661,664,667,668,670,672,675,676],{"reason":556,"pct":658},0.37929999999999997,{"reason":563,"pct":660},0.2011,{"reason":662,"pct":663},"Advertised Vs Actual Product",0.092,{"reason":665,"pct":666},"Defective Material\u002FParts",0.0316,{"reason":542,"pct":666},{"reason":549,"pct":669},0.0287,{"reason":591,"pct":671},0.023,{"reason":673,"pct":674},"Adhesion\u002FStickiness",0.020099999999999996,{"reason":570,"pct":674},{"reason":677,"pct":678},"Hard Feel",0.0172,[680,685,689,694,698,702,706,710,714,719],{"term":681,"volume":682,"growthQoq":683,"conversionRate":684},"heart toys",12835,-0.8322,0.0083,{"term":686,"volume":687,"growthQoq":688,"conversionRate":492},"heart toys for kids",6850,-0.8153,{"term":690,"volume":691,"growthQoq":692,"conversionRate":693},"heart toys for toddlers",4480,-0.9111,0.0041,{"term":695,"volume":696,"growthQoq":697,"conversionRate":177},"valentines magnetic tiles",7081,-0.9529,{"term":699,"volume":700,"growthQoq":701,"conversionRate":177},"valentine magnetic tiles",5107,-0.936,{"term":703,"volume":704,"growthQoq":705,"conversionRate":177},"valentines day magnatiles",3022,-0.897,{"term":707,"volume":708,"growthQoq":709,"conversionRate":177},"valentine magnatiles",3354,-0.9183,{"term":711,"volume":712,"growthQoq":713,"conversionRate":177},"valentines magnatiles",2582,-0.8843,{"term":715,"volume":716,"growthQoq":717,"conversionRate":718},"heart magnatiles",5945,-0.956,0.0261,{"term":720,"volume":721,"growthQoq":722,"conversionRate":723},"heart to heart magna tiles",2610,-0.9124,0.1513,[725,732,737,742,747,753],{"title":726,"href":727,"score":728,"verdict":729,"marketSize":730,"growth90":731},"halloween crafts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fhalloween-crafts",70,"watch",317041.86,4.0766,{"title":733,"href":734,"score":728,"verdict":729,"marketSize":735,"growth90":736},"trading card storage box","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ftrading-card-storage-box",2496184.74,-0.0401,{"title":738,"href":739,"score":728,"verdict":729,"marketSize":740,"growth90":741},"camping crafts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fcamping-crafts",32476.88,3.3381,{"title":743,"href":744,"score":728,"verdict":729,"marketSize":745,"growth90":746},"fathers day crafts for kids","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ffathers-day-crafts-for-kids",71643.72,13.6472,{"title":748,"href":749,"score":728,"verdict":750,"marketSize":751,"growth90":752},"top loader storage","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ftop-loader-storage","launch",1317420.17,0.0543,{"title":754,"href":755,"score":728,"verdict":729,"marketSize":756,"growth90":757},"kpop dolls","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fkpop-dolls",3441271.88,-0.1486]