---
title: "Hazbin Hotel — $607K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/hazbin-hotel"
last_updated: "2026-08-08T15:06:42.183Z"
locale: en
meta:
description: "Niche score 57/100 · $607K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $607K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hazbin Hotel — $607K/yr Amazon US Niche (2026) - Flapen"
---
# **hazbin hotel**
**Worth a look**
Shows a thin review moat (71 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 64Growth 9Conversion 8Competition 79Returns 95Price range 84Avg price 94Brand share 80Review moat 96Quality gap 27
**Review moat**
**Incredible****70.52**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.41**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$4.60–$82.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****55%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Market size**
**Good****$607K**
$607K/yr · 4.4M searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-32.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, hazbin hotel is a $607K/yr Amazon United States market (4.4M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hazbin hotel market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$448K–$560K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#23,840**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **50%**
- **Out of stock**
- **23.6%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**28 **▼falling
**Sellers**
**85**
**Top-5 brand share**
**55%**
Top 20: 94%
**Top-5 click share**
**36%**
Top 20: 72%
**Open market**
**39%**
- Funko16% - Yazkimo13% - Byvitoy11% - Banpresto8% - Eclaty8% - Hot Topic5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.5% search growth over the last 90 days.
400K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/hazbin-hotel/trend)
## **Top hazbin hotel search terms**
- **hazbin hotel**2.5M/yr-34.8%0.4% conv. - **hazbin**481K/yr-6.9%0.0% conv. - **hazbin hotel merch**507K/yr-40.6%0.8% conv. - **hasbin hotel**227K/yr+0.3%0.0% conv. - **hazbin hotel plush**203K/yr-32.8%0.5% conv. - **hazbin hotel funko pop**76K/yr-47.1%3.4% conv. - **hazbin hotel trading cards**53K/yr-67.0%0.7% conv. - **lucifer hazbin hotel**54K/yr-34.4%0.2% conv. - **hazbin hote**56K/yr-25.2%0.0% conv. - **alastor plush**41K/yr-35.5%0.6% conv. [**All search terms **](https://flapen.com/research/us/toys-games/hazbin-hotel/search-terms)
## **Top hazbin hotel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$18K6%$36K9%$55K12%$73K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Byvitoy Vox Gloves Costume Hazbin Vox Hotel Cosplay Halloween Props**Byvitoy**$19.09**5.0★5 rev](https://www.amazon.com/dp/B0G3X2VBYR) [2**Yazkimo Adult Hazbin Costume Hotel Alastor Hooded Hoodie 3D Printed Hoodie Shirt Color Matching Pullover Sweatshirt (US Alpha 3X-Large Regular Regular Red 1)**Yazkimo**$20.63**3.6★21 rev](https://www.amazon.com/dp/B0DMW15BZZ) [3**Funko POP! Animation: Hazbin Hotel - Alastor - 1 in 6 Chance of Rare Chase**Funko**$14.39**4.8★229 rev](https://www.amazon.com/dp/B08HH6FTB8) [4**Eclaty Alastor Hoodie Costume Cosplay Sweatshirt Sweater Hooded (Black 1 L)**Eclaty**$32.40**4.4★74 rev](https://www.amazon.com/dp/B0D1BS98VM) [5**Hot Topic Hazbin Hotel Alastor Human Form T-Shirt Black MD**Hot Topic**$24.69**5.0★3 rev](https://www.amazon.com/dp/B0GLLQ7BSP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hazbin Hotel Season Two Trading Cards 2nd Edition Booster Webstore Exclusive**Generic**$28.07**0 rev3mo ago](https://www.amazon.com/dp/B0GY59DZ6D) [**Hazbin Merch Hotel Angel Keychain Hasbin Anime Cosplay Friendship Gifts Heart Keychains For Men Women Fans Birthday Present**Melix Home**$13.06**4 rev4mo ago](https://www.amazon.com/dp/B0GT97FB53) [**Banpresto - Hazbin Hotel - Alastor (Radio Demon) Figure**Banpresto**$34.49**13 rev5mo ago](https://www.amazon.com/dp/B0G1219YZY) [**Hot Topic Hazbin Hotel Alastor Human Form T-Shirt Black MD**Hot Topic**$24.69**3 rev5mo ago](https://www.amazon.com/dp/B0GLLQ7BSP) [**Gujjdgk 8 Pcs Key Keychain Jewelry Women Men Gift Hazbin Fans Merch Keychain Sets**Gujjdgk**$12.22**8 rev6mo ago](https://www.amazon.com/dp/B0GFVWBBSV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hot Topic Hazbin Hotel Alastor Human Form T-Shirt Black MD**Hot Topic**$24.69**5.0★**▲ 326%**](https://www.amazon.com/dp/B0GLLQ7BSP) [**Hazbin Hotel Season Two Trading Cards 2nd Edition Booster Webstore Exclusive**Generic**$28.07**0.0★**▲ 322%**](https://www.amazon.com/dp/B0GY59DZ6D) [**Hazbin Merch Hotel Angel Keychain Hasbin Anime Cosplay Friendship Gifts Heart Keychains For Men Women Fans Birthday Present**Melix Home**$13.06**5.0★**▲ 235%**](https://www.amazon.com/dp/B0GT97FB53) [**Yazkimo Unisex Hazbin Fizzarolli Cosplay Hoodie Hooded 3D Printing Jacket Zipper Coat Hotel Shirt Helluv Boss Sweater (Pullover 2 X-Small)**Yazkimo**$19.98**4.0★**▲ 180%**](https://www.amazon.com/dp/B0DNSM2TDP) [**BAEHEU Lucifer Duck Slippers Hazbin Cospaly Costume Hotel Plush Slippers Lucifer Morningstar Shoes Halloween Accessories (Yellow One Size)**BAEHEU**$10.11**5.0★**▲ 140%**](https://www.amazon.com/dp/B0GD772R24)
**~~View all trending →~~**
## **What buyers say about hazbin hotel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Amazing Quality”*
**Size-Overall**11%
*“i like the size”*
**Advertised Vs Actual Product**11%
*“As advertised”*
**Collectibles**7%
*“These are collectable”*
**Value For Money**7%
*“are a good value for the 3 pack”*
**Gifting Purpose**6%
*“a fun little gift”*
**Design-Overall**4%
*“The designs look good”*
**Color**3%
*“The colors all look great”*
**Chain/Key Quality**3%
*“Overall, great keychain”*
**Durability**2%
*“durable”*
### **What buyers complain about **
**Size-Overall**26%
*“Smaller than expected”*
**Quality-Overall**15%
*“Not the quality I was expected”*
**Strength**8%
*“Stitches arent very sturdy”*
**Material Quality**7%
*“The materials look very cheap”*
**Value For Money**4%
*“Not worth 8 dollars”*
**Advertised Vs Actual Product**3%
*“not cute like the picture”*
**Durability**3%
*“This broke on day one”*
**Instructions/User Manual/Troubleshooting**3%
*“someone definitely doesnt know how to do there job”*
**Wrinkles**3%
*“The creases in the black fabric look terrible”*
**Adhesion/Stickiness**3%
*“Questionable adhesive”*
### **Top return reasons **
**Size-Overall**24%
**Quality-Overall**14%
**Advertised Vs Actual Product**8%
**Value For Money**6%
**Defective Material/Parts**6%
**Material Quality**6%
**Accuracy-Overall**5%
**Durability**5%
**Chain/Key Quality**4%
**Chest Fit**3%
## **Common questions**
- **Is hazbin hotel profitable to sell on Amazon United States?**
- The niche generates $607K/yr across 50 tracked products. 7 of 30 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the hazbin hotel niche?**
- 28 brands and 85 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 55% of demand.
- **What do buyers complain about in hazbin hotel?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.0%.
- **When does demand for hazbin hotel peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
- **What does it cost to enter the hazbin hotel niche?**
- Listings span $4.60–$82.72; the average listing price is $22.41 (sweet spot $15–$100). The average incumbent carries 71 reviews — the moat a new listing must climb.
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