---
title: "Hazbin Hotel Funko Pop — $135K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/hazbin-hotel-funko-pop"
last_updated: "2026-08-08T15:11:39.743Z"
locale: en
meta:
description: "Niche score 43/100 · $135K/yr market · 244K searches/yr · $27.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $135K/yr market · 244K searches/yr · $27.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hazbin Hotel Funko Pop — $135K/yr Amazon US Niche (2026) - Flapen"
---
# **hazbin hotel funko pop**
**Skip it**
Soft demand (-37.7% this quarter) — this niche doesn't clear our bar today.
Market size 30Growth 6Conversion 25Competition 48Returns 96Price range 86Avg price 95Brand share 33Review moat 97Quality gap 14
**Review moat**
**Incredible****65.59**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.98**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.16–$61.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$135K**
$135K/yr · 244K searches
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-37.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, hazbin hotel funko pop is a $135K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hazbin hotel funko pop market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$84K–$112K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#17,562**
- **Page quality**
- **0%**
- **Prime**
- **59%**
- **Sponsored**
- **41%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**101**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 92%
**Open market**
**12%**
- Funko52% - Epic Collectibles14% - KHADLAJ PERFUMES10% - Youtooz5% - ZZHIYUN5% - Generic3% - Open — no brand owns it (8 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 30 weeks — -37.7% search growth over the last 90 days.
5K4KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/toys-games/hazbin-hotel-funko-pop/trend)
## **Top hazbin hotel funko pop search terms**
- **angel dust**70K/yr-28.2%0.7% conv. - **hazbin hotel funko pop**76K/yr-47.1%3.8% conv. - **angel dust hazbin hotel**32K/yr-11.8%0.8% conv. - **hazbin hotel angel dust**28K/yr-31.4%0.9% conv. - **funko pop hazbin hotel**12K/yr-43.8%3.8% conv. - **hazbin hotel funko**15K/yr-53.4%5.0% conv. - **alastor funko pop**7K/yr-66.7%6.9% conv. - **funko hazbin hotel**4K/yr-52.6%4.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/hazbin-hotel-funko-pop/search-terms)
## **Top hazbin hotel funko pop products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$14K15%$20K20%$27K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko POP! Animation: Hazbin Hotel - Angel Dust**Funko**$13.62**4.8★175 rev](https://www.amazon.com/dp/B08HH5FXV6) [2**Funko POP! Animation: Hazbin Hotel - Alastor - 1 in 6 Chance of Rare Chase**Funko**$14.39**4.8★229 rev](https://www.amazon.com/dp/B08HH6FTB8) [3**Khadlaj Panache Angel Dust Sweet Fruity Creamy Musky Extrait de Parfum Spray Long-Lasting Fragrance for Women 3.4 Ounce / 100ml**KHADLAJ PERFUMES**$48.22**4.5★276 rev](https://www.amazon.com/dp/B0GTV7FQG4) [4**Funko POP! Hazbin Hotel - Charlie Morningstar - 1 in 6 Chance of Rare Chase**Funko**$11.84**4.8★112 rev](https://www.amazon.com/dp/B08HH4V46K) [5**Funko Pop! Animation: Hazbin Hotel - Vaggie - 1/6 Odds for Rare Chase Variant - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Animation Fans**Funko**$13.43**4.9★89 rev](https://www.amazon.com/dp/B08HH5GTJM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hazbin Merch Hotel Angel Keychain Hasbin Anime Cosplay Friendship Gifts Heart Keychains For Men Women Fans Birthday Present**Melix Home**$13.06**4 rev4mo ago](https://www.amazon.com/dp/B0GT97FB53) [**TUBBZ Mini: Hazbin Hotel - Angel Dust Cosplaying Rubber Duck Vinyl Figure Official Collectible for Fans of Hellaverse**TUBBZ**$10.82**82 rev4mo ago](https://www.amazon.com/dp/B0G1YTWXMX) [**Khadlaj Panache Angel Dust Sweet Fruity Creamy Musky Extrait de Parfum Spray Long-Lasting Fragrance for Women 3.4 Ounce / 100ml**KHADLAJ PERFUMES**$48.22**276 rev5mo ago](https://www.amazon.com/dp/B0GTV7FQG4) [**Epic Collectibles Pop Animation: Hazbin Hotel - Sir Pentious Vinyl Figure**Epic Collectibles**$20.09**22 rev5mo ago](https://www.amazon.com/dp/B0GNYSDD35) [**Epic Collectibles Pop Hazbin Hotel - Sir Pentious Angelic (Chase Variant)**Epic Collectibles**$52.41**1 rev5mo ago](https://www.amazon.com/dp/B0GNY2CHTC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Youtooz Hazbin Hotel Angel Dust & Husk Monitor Buddiez Collectible Display Accessory from Hazbin Hotel Collection**Youtooz**$47.63**0.0★**▲ 328%**](https://www.amazon.com/dp/B0FNFBVRS5) [**Hazbin Merch Hotel Angel Keychain Hasbin Anime Cosplay Friendship Gifts Heart Keychains For Men Women Fans Birthday Present**Melix Home**$13.06**5.0★**▲ 288%**](https://www.amazon.com/dp/B0GT97FB53) [**Epic Collectibles Pop Hazbin Hotel - Sir Pentious Angelic (Chase Variant)**Epic Collectibles**$52.41**5.0★**▲ 256%**](https://www.amazon.com/dp/B0GNY2CHTC) [**TUBBZ Mini: Hazbin Hotel - Angel Dust Cosplaying Rubber Duck Vinyl Figure Official Collectible for Fans of Hellaverse**TUBBZ**$10.82**4.8★**▲ 237%**](https://www.amazon.com/dp/B0G1YTWXMX) [**Khadlaj Panache Angel Dust Sweet Fruity Creamy Musky Extrait de Parfum Spray Long-Lasting Fragrance for Women 3.4 Ounce / 100ml**KHADLAJ PERFUMES**$48.22**4.5★**▲ 223%**](https://www.amazon.com/dp/B0GTV7FQG4)
**~~View all trending →~~**
## **What buyers say about hazbin hotel funko pop**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**42%
*“Sexy fragrance”*
**Value For Money**9%
*“Value for money”*
**Quality-Overall**6%
*“Very well made”*
**Collectibles**6%
*“These are collectable”*
**Durability**6%
*“he seems to be pretty durable”*
**Advertised Vs Actual Product**5%
*“product as described”*
**Gifting Purpose**5%
*“Gift”*
**Size-Overall**3%
*“It fit him perfectly”*
**Design-Overall**2%
*“I absolutely love it and well designed”*
**Ease Of Use**2%
*“Simple”*
### **What buyers complain about **
**Smell**26%
*“Its a very intense smell”*
**Durability**14%
*“a charm fell off of both bracelets within seconds of putting them on”*
**Size-Overall**8%
*“Didn't fit well”*
**Moist/Dry**4%
*“It kind of dries down”*
**Strength**4%
*“flimsy”*
**Instructions/User Manual/Troubleshooting**4%
*“someone definitely doesnt know how to do there job”*
**Value For Money**4%
*“insanely expensive right now”*
**Quality-Overall**4%
*“obviously quickly manufactured with limited quality control”*
**Color**3%
*“why is this angeldust a off grey”*
**Assembly/Installation**2%
*“I was a bit worried putting him together”*
### **Top return reasons **
**Value For Money**21%
**Accuracy-Overall**18%
**Size-Overall**15%
**Defective Material/Parts**14%
**Advertised Vs Actual Product**6%
**Noise Level**3%
**Material Quality**3%
**Brightness/Shine/Glow**3%
**Display-Overall**3%
**Shape/Style**3%
## **Common questions**
- **Is hazbin hotel funko pop profitable to sell on Amazon United States?**
- The niche generates $135K/yr across 29 tracked products. 8 of 20 products launched in the last 360 days are still selling. 90-day search growth is -37.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the hazbin hotel funko pop niche?**
- 14 brands and 101 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in hazbin hotel funko pop?**
- Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.9%.
- **What does it cost to enter the hazbin hotel funko pop niche?**
- Listings span $9.16–$61.86; the average listing price is $27.98 (sweet spot $15–$100). The average incumbent carries 66 reviews — the moat a new listing must climb.
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