---
title: "Harry Potter Playing Cards — $44K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/harry-potter-playing-cards"
last_updated: "2026-08-08T14:22:09.336Z"
locale: en
meta:
description: "Niche score 33/100 · $44K/yr market · 86K searches/yr · $17.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $44K/yr market · 86K searches/yr · $17.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harry Potter Playing Cards — $44K/yr Amazon US Niche (2026) - Flapen"
---
# **harry potter playing cards**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 11Growth 22Conversion 35Competition 26Returns 87Price range 87Avg price 82Brand share 8Review moat 24Quality gap 18
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$5.49–$100.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.94**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,398.07**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-5.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$44K**
$44K/yr · 86K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, harry potter playing cards is a $44K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb–Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 33/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter playing cards market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$54K–$72K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#870**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**104**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**1%**
- theory1164% - AQUARIUS23% - Paladone5% - Mattel Games3% - Hallmark2% - Hasbro Gaming2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -5.3% search growth over the last 90 days.
18K13KPrime Day '25Spike '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Feb, Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 10.3×
[**Open Trend **](https://flapen.com/research/us/toys-games/harry-potter-playing-cards/trend)
## **Top harry potter playing cards search terms**
- **harry potter playing cards**42K/yr-10.1%4.6% conv. - **harry potter cards**32K/yr+0.9%2.2% conv. - **playing cards harry potter**4K/yr-5.7%4.3% conv. - **harry potter deck of cards**4K/yr+2.2%4.1% conv. - **harry potter playing cards deck**5K/yr-20.6%5.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/harry-potter-playing-cards/search-terms)
## **Top harry potter playing cards products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$9K30%$13K40%$17K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**theory11 Harry Potter Playing Cards Red Gryffindor Wizarding World Poker Deck with Gold Foil Custom Artwork Magic Cardistry Game Night Gift for Hogwarts Fans Card Collectors Players & Adults**theory11**$12.67**4.8★6,915 rev](https://www.amazon.com/dp/B09PRK2J1V) [2**theory11 Harry Potter Playing Cards - Blue (Ravenclaw)**theory11**$13.40**4.8★6,915 rev](https://www.amazon.com/dp/B09PRH91R1) [3**theory11 Harry Potter Playing Cards - Green (Slytherin)**theory11**$13.24**4.8★6,915 rev](https://www.amazon.com/dp/B09PRM6CRP) [4**theory11 Harry Potter Playing Cards - Yellow (Hufflepuff)**theory11**$12.96**4.8★6,915 rev](https://www.amazon.com/dp/B09PRKX1VZ) [5**Aquarius Harry Potter Playing Cards - HP Themed Deck of Cards for Your Favorite Card Games - Officially Licensed Merchandise & Collectibles - Poker Size with Linen Finish**AQUARIUS**$12.05**4.7★2,793 rev](https://www.amazon.com/dp/B00TSWJDX6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory**Harry Potter**$23.97**128 rev10mo ago](https://www.amazon.com/dp/B0FR8VYRH2) [**Aquarius Harry Potter Spells Playing Cards Standard Size Themed Novelty Deck with 52 Unique Wizarding Designs Collectible Merchandise Gift for Teens and Adults**AQUARIUS**$11.62**8 rev1y ago](https://www.amazon.com/dp/B0DQ6SSC1R) [**Monopoly Deal: Harry Potter Card Game | Family Games for Kids and Adults | Ages 8 and Up | 2 to 5 Players | 15 mins. | Travel Size**Hasbro Gaming**$5.49**1,065 rev1y ago](https://www.amazon.com/dp/B0DBJF8W7R) [**theory11 Harry Potter Box Set**theory11**$100.22**25 rev2y ago](https://www.amazon.com/dp/B0D851HBFB) [**Hallmark Harry Potter Birthday Card (Marauders Map)**Hallmark**$5.73**710 rev3y ago](https://www.amazon.com/dp/B0BBNHH35Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory**Harry Potter**$23.97**4.8★**▲ 412%**](https://www.amazon.com/dp/B0FR8VYRH2) [**theory11 Harry Potter Playing Cards - Green (Slytherin)**theory11**$13.24**4.8★**▲ 95%**](https://www.amazon.com/dp/B09PRM6CRP) [**theory11 Harry Potter Playing Cards - Blue (Ravenclaw)**theory11**$13.40**4.8★**▲ 81%**](https://www.amazon.com/dp/B09PRH91R1) [**Hallmark Harry Potter Birthday Card (Marauders Map)**Hallmark**$5.73**4.9★**▲ 43%**](https://www.amazon.com/dp/B0BBNHH35Y) [**Mattel Games UNO Harry Potter Card Game for Kids Adults & Parties Collectible Deck Based on Popular Series for 2 to 10 Players**Mattel Games**$8.40**4.8★**▲ 36%**](https://www.amazon.com/dp/B079KJLDF2)
**~~View all trending →~~**
## **What buyers say about harry potter playing cards**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**33%
*“Fun”*
**Quality-Overall**17%
*“Cards seem to be well made and high quality”*
**Gifting Purpose**17%
*“Super good gift”*
**Collectibles**14%
*“Beautiful deck of cards”*
**Design-Overall**4%
*“Great design and quality”*
**Ease Of Use**3%
*“Easy to learn”*
**Advertised Vs Actual Product**3%
*“Just as described”*
**Instructions/User Manual/Troubleshooting**2%
*“Comes with instructions that are easy to follow”*
**Durability**1%
*“Cards and well made and appear durable”*
**Trivia Games**1%
*“Great quality cards and fun game”*
### **What buyers complain about **
**Thickness**20%
*“the HP version is very thin”*
**Smell**20%
*“It came with a horrible smell”*
**Value For Money**15%
*“That is disappointing considering they are expensive”*
**Color**10%
*“Small symbols faded colors”*
**Instructions/User Manual/Troubleshooting**10%
*“NOT THE EASIEST RULE EXPLANATIONS”*
**Size-Overall**10%
*“Cards are slightly smaller than a standard deck”*
**Quality-Overall**3%
*“unfortunately, the warmth and the quality are not as high quality as I would have liked and that probably has to do with the acrylic 100% material”*
**Warmth**3%
*“not too warm or too durable”*
### **Top return reasons **
**Value For Money**22%
**Size-Overall**14%
**Product Condition**11%
**Advertised Vs Actual Product**10%
**Gifting Purpose**8%
**Length**7%
**Color**7%
**Material Quality**5%
**Quality-Overall**4%
**Instructions/User Manual/Troubleshooting**2%
## **Common questions**
- **Is harry potter playing cards profitable to sell on Amazon United States?**
- The niche generates $44K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (33/100).
- **How competitive is the harry potter playing cards niche?**
- 7 brands and 104 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in harry potter playing cards?**
- Top complaints mined from reviews: Thickness, Smell, Value For Money. The return rate is 1.4%.
- **When does demand for harry potter playing cards peak?**
- Demand peaks in Feb–Jul–Aug–Sep–Oct–Nov; the busiest month runs 10.3× the quietest.
- **What does it cost to enter the harry potter playing cards niche?**
- Listings span $5.49–$100.22; the average listing price is $17.94 (sweet spot $15–$100). The average incumbent carries 5,398 reviews — the moat a new listing must climb.
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