---
title: "Harry Potter Collectibles — $173K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/harry-potter-collectibles"
last_updated: "2026-08-08T14:25:38.540Z"
locale: en
meta:
description: "Niche score 42/100 · $173K/yr market · 391K searches/yr · $47.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $173K/yr market · 391K searches/yr · $47.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harry Potter Collectibles — $173K/yr Amazon US Niche (2026) - Flapen"
---
# **harry potter collectibles**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 35Growth 24Conversion 12Competition 78Returns 76Price range 46Avg price 94Brand share 18Review moat 41Quality gap 18
**Avg price**
**Great****$47.45**
avg listing price — sweet spot $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$9.19–$194.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,448.41**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$173K**
$173K/yr · 391K searches
**Growth**
**Bad****-2.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, harry potter collectibles is a $173K/yr Amazon United States market (391K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harry potter collectibles market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$142K–$190K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#17,452**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **35%**
- **Out of stock**
- **1.4%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**13 **▼falling
**Sellers**
**100**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 71%
**Open market**
**6%**
- The Noble Collection59% - Harry Potter28% - Metal Earth2% - HAPPY HAUL2% - Fizz Creations1% - Seven201% - Open — no brand owns it (7 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/toys-games/harry-potter-collectibles/trend)
## **Top harry potter collectibles search terms**
- **harry potter collectibles**204K/yr+8.0%0.3% conv. - **noble collection harry potter**42K/yr-18.1%0.7% conv. - **harry potter noble collection**35K/yr+4.6%0.3% conv. - **the noble collection harry potter**24K/yr-10.3%0.5% conv. - **the noble collection**18K/yr-10.1%0.3% conv. - **noble collection**20K/yr-13.7%0.3% conv. - **harry potter replicas**15K/yr+1.0%0.0% conv. - **triwizard cup**12K/yr-8.8%1.3% conv. - **harry potter statue**11K/yr-14.1%0.2% conv. - **harry potter replica**5K/yr+23.1%0.1% conv. [**All search terms **](https://flapen.com/research/us/toys-games/harry-potter-collectibles/search-terms)
## **Top harry potter collectibles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$5K6%$10K9%$16K12%$21K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory**Harry Potter**$23.97**4.8★128 rev](https://www.amazon.com/dp/B0FR8VYRH2) [2**The Noble Collection Harry Potter Magical Creatures: No.1 Hedwig**The Noble Collection**$29.70**4.8★6,329 rev](https://www.amazon.com/dp/B01I5IPP4E) [3**Harry Potter Triwizard Cup Battery Operated Mood Light | 13-Inch Tall LED Lamp Silver**Harry Potter**$66.25**4.2★913 rev](https://www.amazon.com/dp/B078WLFQ88) [4**The Noble Collection Harry Potter Wizard Chess Set**The Noble Collection**$42.59**4.7★17,261 rev](https://www.amazon.com/dp/B00WADKDES) [5**The Noble Collection Harry Potter Time Turner Key Chain**The Noble Collection**$12.08**4.5★537 rev](https://www.amazon.com/dp/B07J2LFL5R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HAPPY HAUL Harry Potter Cliff Hangers Hover Figures Assortment**HAPPY HAUL**$9.19**51 rev4mo ago](https://www.amazon.com/dp/B0FV3VYTK9) [**Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory**Harry Potter**$23.97**128 rev10mo ago](https://www.amazon.com/dp/B0FR8VYRH2) [**Harry Potter Gryffindor Knitted Hat - Cuffed Beanie Hat with Embroidered Crest & Pom Pom - Burgundy & Yellow Warm Winter Accessory for Fans & Collectors - Adults and Teens**Harry Potter**$17.63**65 rev10mo ago](https://www.amazon.com/dp/B0FR9ZSNHR) [**The Noble Collection Harry Potter Celebration Wand 2025**The Noble Collection**$55.47**19 rev1y ago](https://www.amazon.com/dp/B0FFHGGB51) [**Fizz Creations Harry Potter Potion Light Mood Lamp LED Color-Changing Polyjuice Potion Night Light Battery-Powered Magical Home Decor for Fans & Halloween Parties. (Small)**Fizz Creations**$23.55**85 rev1y ago](https://www.amazon.com/dp/B0F19FRHMP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Harry Potter Gryffindor Knitted Hat - Cuffed Beanie Hat with Embroidered Crest & Pom Pom - Burgundy & Yellow Warm Winter Accessory for Fans & Collectors - Adults and Teens**Harry Potter**$17.63**4.9★**▲ 458%**](https://www.amazon.com/dp/B0FR9ZSNHR) [**Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory**Harry Potter**$23.97**4.8★**▲ 444%**](https://www.amazon.com/dp/B0FR8VYRH2) [**The Noble Collection Harry Potter Celebration Wand 2025**The Noble Collection**$55.47**4.8★**▲ 390%**](https://www.amazon.com/dp/B0FFHGGB51) [**HAPPY HAUL Harry Potter Cliff Hangers Hover Figures Assortment**HAPPY HAUL**$9.19**4.7★**▲ 305%**](https://www.amazon.com/dp/B0FV3VYTK9) [**The Noble Collection Harry Potter Time Turner Key Chain**The Noble Collection**$12.08**4.5★**▲ 112%**](https://www.amazon.com/dp/B07J2LFL5R)
**~~View all trending →~~**
## **What buyers say about harry potter collectibles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**23%
*“Good Quality”*
**Gifting Purpose**17%
*“perfect for a gift”*
**Collectibles**13%
*“Cute collectible”*
**Advertised Vs Actual Product**7%
*“looks exactly as pictured”*
**Design-Overall**6%
*“So cool and decorative”*
**Fun/Entertainment Experience**6%
*“This was such a fun build”*
**Value For Money**4%
*“good value”*
**Size-Overall**2%
*“Decent size”*
**Storage Capacity**2%
*“I was pleasantly surprised by how much it can actually store”*
**Color**2%
*“Works great and colors are vibrant”*
### **What buyers complain about **
**Size-Overall**20%
*“the fit is awful”*
**Quality-Overall**13%
*“Bad quality”*
**Durability**9%
*“falling apart and off”*
**Value For Money**7%
*“Not worth the price”*
**Material Quality**5%
*“Cheap materials”*
**Color**4%
*“The color was missing on parts of the suitcase”*
**Thickness**4%
*“Too thick”*
**Defective Material/Parts**2%
*“pieces break easily”*
**Strength**2%
*“most flimsy plastic available”*
**Print Quality**2%
*“Weird prints on the map”*
### **Top return reasons **
**Size-Overall**25%
**Defective Material/Parts**13%
**Value For Money**9%
**Advertised Vs Actual Product**8%
**Material Quality**7%
**Quality-Overall**5%
**Functionality-Overall**4%
**Product Condition**3%
**Gifting Purpose**2%
**Color**2%
## **Common questions**
- **Is harry potter collectibles profitable to sell on Amazon United States?**
- The niche generates $173K/yr across 54 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the harry potter collectibles niche?**
- 13 brands and 100 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in harry potter collectibles?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.9%.
- **When does demand for harry potter collectibles peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the harry potter collectibles niche?**
- Listings span $9.19–$194.96; the average listing price is $47.45 (sweet spot $15–$100). The average incumbent carries 2,448 reviews — the moat a new listing must climb.
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