---
title: "Harley Quinn Figure — $103K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/harley-quinn-figure"
last_updated: "2026-08-08T15:11:40.832Z"
locale: en
meta:
description: "Niche score 49/100 · $103K/yr market · 274K searches/yr · $42.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $103K/yr market · 274K searches/yr · $42.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harley Quinn Figure — $103K/yr Amazon US Niche (2026) - Flapen"
---
# **harley quinn figure**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 25Growth 40Conversion 11Competition 90Returns 63Price range 27Avg price 95Brand share 70Review moat 61Quality gap 22
**Avg price**
**Incredible****$42.16**
avg listing price — sweet spot $15–$100
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,048.74**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+11.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$7.40–$318.93**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$103K**
$103K/yr · 274K searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, harley quinn figure is a $103K/yr Amazon United States market (274K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harley quinn figure market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$126K–$169K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#16,246**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **37%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**463**
**Top-5 brand share**
**63%**
Top 20: 96%
**Top-5 click share**
**25%**
Top 20: 66%
**Open market**
**33%**
- Funko36% - McFarlane Toys11% - Furyu6% - DC Comics6% - Barbie5% - TAMASHII NATIONS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.9% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/harley-quinn-figure/trend)
## **Top harley quinn figure search terms**
- **harley quinn figure**79K/yr+18.3%0.3% conv. - **harley quinn action figure**47K/yr+1.2%0.4% conv. - **harley quinn funko pop**53K/yr-6.0%1.7% conv. - **harley quinn doll**21K/yr+106.3%0.3% conv. - **harley quinn statue**19K/yr+6.7%0.2% conv. - **funko pop harley quinn**16K/yr-15.2%1.5% conv. - **harley quinn funko**10K/yr+3.2%2.1% conv. - **harley quinn plush**8K/yr+0.5%1.1% conv. - **mcfarlane harley quinn**5K/yr+65.5%0.5% conv. - **harley quinn toy**6K/yr+9.9%0.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/harley-quinn-figure/search-terms)
## **Top harley quinn figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Furyu 7.4 Suicide Squad: Harley Quinn Special Figure**Furyu**$76.01**4.5★114 rev](https://www.amazon.com/dp/B077SV19P4) [2**Funko Pop Heroes: Pride - Harley Quinn Q - DC Comics - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Superheroes Fans - Model Figure for Collectors**Funko**$13.03**4.8★177 rev](https://www.amazon.com/dp/B0D98S8NQ2) [3**Funko Pop Animation: Batman: The Animated Series - Harley Quinn - Animated Batman - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Superheroes Fans**Funko**$12.02**4.8★180 rev](https://www.amazon.com/dp/B0D98SKWFK) [4**Barbie Signature Harley Quinn Collector Doll with Posable Body Iconic Outfit and Mallet Accessory DC Batman 85th Anniversary Collectible**Barbie**$121.22**4.7★385 rev](https://www.amazon.com/dp/B0CMJSXWZS) [5**Funko POP! Heroes: Harley Quinn Animated Series - Harley Quinn - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - TV Fans - Model Figure for Collectors**Funko**$17.54**4.8★682 rev](https://www.amazon.com/dp/B0C6VZRTT2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko POP! Comic Cover: Batman Adventures - Mad Love**Funko**$24.52**0 rev1mo ago](https://www.amazon.com/dp/B08HH8J1QV) [**Revoltech Amazing Yamaguchi Harley Quinn Suicide Squad Isekai Ver. Action Figure**Kaiyodo**$155.80**0 rev5mo ago](https://www.amazon.com/dp/B0F3JFLB5W) [**Funko POP! Heroes: DC Comics Batman Ninja - Harley Quinn**Funko**$14.76**41 rev8mo ago](https://www.amazon.com/dp/B08HJ6N8DQ) [**McFarlane Toys - Batman: The Animated Series Harley Quinn and The Joker (Mad Love 2 Pack) 6in Action Figures Gold Label**McFarlane Toys**$48.51**30 rev11mo ago](https://www.amazon.com/dp/B0DT2YZWZH) [**Funko Pop Animation: Batman: The Animated Series - Harley Quinn - Animated Batman - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Superheroes Fans**Funko**$12.02**180 rev1y ago](https://www.amazon.com/dp/B0D98SKWFK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Funko POP! Comic Cover: Batman Adventures - Mad Love**Funko**$24.52**0.0★**▲ 349%**](https://www.amazon.com/dp/B08HH8J1QV) [**Revoltech Amazing Yamaguchi Harley Quinn Suicide Squad Isekai Ver. Action Figure**Kaiyodo**$155.80**0.0★**▲ 295%**](https://www.amazon.com/dp/B0F3JFLB5W) [**DC Comics Womens Harley Quinn Love Stinks Loungewear Pajama Pants (M)**INTIMO**$13.50**4.8★**▲ 290%**](https://www.amazon.com/dp/B09CLLLDG9) [**Enso Rings DC Comics Collection - Etched Silicone Ring - Comfortable Breathable and Safe - Harley Quinn I Am Crazy For You - Pearl/Ruby - Size 9**Enso Rings**$39.90**4.3★**▲ 238%**](https://www.amazon.com/dp/B0DBJD2VS5) [**DC Comics Harley Quin Action Figure Dynamic Pose with Hammer Collectible Statue on Black Base**ONLY FROM JAPAN**$50.85**5.0★**▲ 137%**](https://www.amazon.com/dp/B0DW3SK1LG)
**~~View all trending →~~**
## **What buyers say about harley quinn figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**27%
*“Great collectable”*
**Quality-Overall**11%
*“Nice quality”*
**Advertised Vs Actual Product**11%
*“As described”*
**Color**7%
*“Colorful”*
**Value For Money**6%
*“Great value for my collection”*
**Strap/String Quality**5%
*“The strap that makes it longer or shorter moves easy so I have to adjust it often”*
**Display-Overall**5%
*“Great item looks awesome the box makes it very displayable”*
**Comfort-Overall**5%
*“Comfy”*
**Durability**5%
*“Durable and cute”*
**Product Condition**5%
*“brand new to”*
### **What buyers complain about **
**Size-Overall**39%
*“Not the same size”*
**Value For Money**17%
*“Not worth the money”*
**Durability**17%
*“be careful, durability is not its strong suit”*
**Add-Ons/Attachments**8%
*“No weapons accessories”*
**Arm Fit**6%
*“It was too small in the arms”*
### **Top return reasons **
**Size-Overall**36%
**Value For Money**18%
**Defective Material/Parts**11%
**Scratch Resistance**5%
**Advertised Vs Actual Product**5%
**Color**4%
**Product Condition**4%
**Chest Fit**3%
**Arm Fit**3%
**Strap/String Quality**2%
## **Common questions**
- **Is harley quinn figure profitable to sell on Amazon United States?**
- The niche generates $103K/yr across 70 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the harley quinn figure niche?**
- 29 brands and 463 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in harley quinn figure?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 2.5%.
- **When does demand for harley quinn figure peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the harley quinn figure niche?**
- Listings span $7.40–$318.93; the average listing price is $42.16 (sweet spot $15–$100). The average incumbent carries 1,049 reviews — the moat a new listing must climb.
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