---
title: "Harley Quinn Barbie — $4K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/harley-quinn-barbie"
last_updated: "2026-08-08T14:25:57.226Z"
locale: en
meta:
description: "Niche score 30/100 · $4K/yr market · 7K searches/yr · $63.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · $4K/yr market · 7K searches/yr · $63.84 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Harley Quinn Barbie — $4K/yr Amazon US Niche (2026) - Flapen"
---
# **harley quinn barbie**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 25Conversion 10Competition 0Returns 98Price range 75Avg price 88Brand share 0Review moat 92Quality gap 25
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****155.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$63.84**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.52–$121.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+0.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$4K**
$4K/yr · 7K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, harley quinn barbie is a $4K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **harley quinn barbie market data**
- **Units sold / yr**
- **0–100**
- avg 0–100/product
- **Revenue / yr**
- **$0–$6K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#5,626**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **25%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**36**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Barbie80% - DC Comics11% - Mattel9% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — +0.4% search growth over the last 90 days.
2K2KHoliday '24Spike '25Black Friday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 10.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/harley-quinn-barbie/trend)
## **Top harley quinn barbie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$71540%$1K60%$2K80%$3K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Barbie Signature Harley Quinn Collector Doll with Posable Body Iconic Outfit and Mallet Accessory DC Batman 85th Anniversary Collectible**Barbie**$121.22**4.7★385 rev](https://www.amazon.com/dp/B0CMJSXWZS) [2**DC Comics Harley Quinn PVC Soft Touch Figural Key Ring Action Figure**DC Comics**$7.52**4.8★156 rev](https://www.amazon.com/dp/B00KI3BTLS) [3**Barbie: DC Comics - Harley Quinn**Mattel**$67.09**4.4★36 rev](https://www.amazon.com/dp/B0007CKAAG) [4**Barbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand**Barbie**$59.52**4.5★45 rev](https://www.amazon.com/dp/B0FS2325QX)
### **Newest**
by launch date
[**Barbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand**Barbie**$59.52**45 rev2mo ago](https://www.amazon.com/dp/B0FS2325QX) [**Barbie Signature Harley Quinn Collector Doll with Posable Body Iconic Outfit and Mallet Accessory DC Batman 85th Anniversary Collectible**Barbie**$121.22**385 rev1y ago](https://www.amazon.com/dp/B0CMJSXWZS) [**DC Comics Harley Quinn PVC Soft Touch Figural Key Ring Action Figure**DC Comics**$7.52**156 rev12y ago](https://www.amazon.com/dp/B00KI3BTLS) [**Barbie: DC Comics - Harley Quinn**Mattel**$67.09**36 rev22y ago](https://www.amazon.com/dp/B0007CKAAG)
### **Trending**
90-day click momentum
[**Barbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand**Barbie**$59.52**4.5★**▲ 327%**](https://www.amazon.com/dp/B0FS2325QX) [**Barbie Signature Harley Quinn Collector Doll with Posable Body Iconic Outfit and Mallet Accessory DC Batman 85th Anniversary Collectible**Barbie**$121.22**4.7★**— 6%**](https://www.amazon.com/dp/B0CMJSXWZS) [**DC Comics Harley Quinn PVC Soft Touch Figural Key Ring Action Figure**DC Comics**$7.52**4.8★**▼ 24%**](https://www.amazon.com/dp/B00KI3BTLS) [**Barbie: DC Comics - Harley Quinn**Mattel**$67.09**4.4★**▼ 39%**](https://www.amazon.com/dp/B0007CKAAG)
## **What buyers say about harley quinn barbie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**33%
*“She's worth buying if you can get her at a good price”*
**Quality-Overall**25%
*“Good Quality”*
**Design-Overall**17%
*“Impressed by the overall look and design”*
**Display-Overall**17%
*“Great item looks awesome the box makes it very displayable”*
**Advertised Vs Actual Product**8%
*“Came exactly how she looked in the pictures”*
### **What buyers complain about **
**Quality-Overall**100%
*“Bad quality control”*
### **Top return reasons **
**Value For Money**67%
**Defective Material/Parts**11%
**Degree Of Motion**11%
**Advertised Vs Actual Product**11%
## **Common questions**
- **Is harley quinn barbie profitable to sell on Amazon United States?**
- The niche generates $4K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (30/100).
- **How competitive is the harley quinn barbie niche?**
- 3 brands and 36 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in harley quinn barbie?**
- Top complaints mined from reviews: Quality-Overall. The return rate is 0.3%.
- **When does demand for harley quinn barbie peak?**
- Demand peaks in Nov–Dec; the busiest month runs 10.4× the quietest.
- **What does it cost to enter the harley quinn barbie niche?**
- Listings span $7.52–$121.22; the average listing price is $63.84 (sweet spot $15–$100). The average incumbent carries 156 reviews — the moat a new listing must climb.
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