---
title: "Happy New Year Stickers — $31K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/happy-new-year-stickers"
last_updated: "2026-08-08T14:25:47.732Z"
locale: en
meta:
description: "Niche score 36/100 · $31K/yr market · 59K searches/yr · $6.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $31K/yr market · 59K searches/yr · $6.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Happy New Year Stickers — $31K/yr Amazon US Niche (2026) - Flapen"
---
# **happy new year stickers**
**Skip it**
Soft demand (-58.4% this quarter) — this niche doesn't clear our bar today.
Market size 8Growth 0Conversion 82Competition 32Returns 67Price range 0Avg price 17Brand share 65Review moat 96Quality gap 28
**Review moat**
**Incredible****74.91**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****8.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$6.08**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****$31K**
$31K/yr · 59K searches
**Growth**
**Bad****-58.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$2.98–$9.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, happy new year stickers is a $31K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 36/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **happy new year stickers market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$18K–$24K**
- units × avg price
- **Conversion rate**
- **8.7%**
- **Avg BSR**
- **#5,491**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **27%**
- **Out of stock**
- **27.0%**
- **Avg brand age**
- **19 months**
- **Avg seller age**
- **215 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**13**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**27%**
- LYLSDSB16% - tauywolci16% - HOWAF13% - ceiba tree12% - Vayavaya8% - YWWQSJH7%
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — -58.4% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 55.6×
[**Open Trend **](https://flapen.com/research/us/toys-games/happy-new-year-stickers/trend)
## **Top happy new year stickers search terms**
- **new years stickers**15K/yr-18.5%3.2% conv. - **happy new year stickers**20K/yr-51.9%1.4% conv. - **new years eve stickers**4K/yr-16.9%0.0% conv. - **new year stickers**10K/yr-84.1%1.6% conv. - **new year stickers 2026**4K/yr-94.7%0.0% conv. - **happy new year 2026 stickers**4K/yr-83.3%0.0% conv. - **new years stickers 2026**3K/yr-82.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/happy-new-year-stickers/search-terms)
## **Top happy new year stickers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$3K15%$5K20%$6K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**50Pcs Happy New Year Stickers Waterproof Vinyl Aesthetic Decals for Water Bottles Laptops Skateboards Luggage Helmets Bikes and Phones Teens Adults and Holiday Fans**LYLSDSB**$5.69**4.5★10 rev](https://www.amazon.com/dp/B0BNV6MVZS) [2**Happy New Year Stickers 100 PCS New Years Stickers Crafts for Kids Happy New Years Eve Party Sticker Bulk Waterproof Vinyl Water Bottle Sticker for 2026 New Year Decorations Party Favor Supplies**tauywolci**$6.94**4.6★283 rev](https://www.amazon.com/dp/B0FV3G5DH6) [3**HOWAF 24 Sheet Happy New Year Stickers - Multi Color Vinyl Stickers Firework Gift Tags for Greeting Cards & Decor**HOWAF**$9.13**4.6★10 rev](https://www.amazon.com/dp/B0DHP5XDSW) [4**Ceiba Tree Happy New Year Stickers Round Gold Foil New Year Labels for Cards Envelopes Bags**ceiba tree**$6.55**4.6★51 rev](https://www.amazon.com/dp/B0C9Q4YG55) [5**50PCS 2026 Stickers New Year Stickers**Vayavaya**$4.73**4.6★7 rev](https://www.amazon.com/dp/B0FZ8NZX3P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Happy New Year Stickers 500pcs Happy Holiday Firework Round New Year Tag Seal Sticker Labels for Greeting Cards Holiday Party Favors Decorations**YWWQSJH**$4.62**0 rev7mo ago](https://www.amazon.com/dp/B0G4WVQW5S) [**50PCS 2026 Stickers New Year Stickers**Vayavaya**$4.73**7 rev8mo ago](https://www.amazon.com/dp/B0FZ8NZX3P) [**Alynta Happy New Year Stickers 2 Inch 120Pcs Gold Foil Holiday Stickers**Alynta**$6.09**80 rev9mo ago](https://www.amazon.com/dp/B0FKB5MN65) [**Happy New Year Stickers 100 PCS New Years Stickers Crafts for Kids Happy New Years Eve Party Sticker Bulk Waterproof Vinyl Water Bottle Sticker for 2026 New Year Decorations Party Favor Supplies**tauywolci**$6.94**283 rev9mo ago](https://www.amazon.com/dp/B0FV3G5DH6) [**50 Pcs Fireworks Scrapbook Stickers Waterproof Clear Aesthetic Stickers for Journaling Scrapbooking Planners Cards Art Crafts New Year Christmas Festival & Party Decoration**YOKSAS**$5.93**334 rev10mo ago](https://www.amazon.com/dp/B0FRSPDTJ8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Happy New Year Stickers 500pcs Happy Holiday Firework Round New Year Tag Seal Sticker Labels for Greeting Cards Holiday Party Favors Decorations**YWWQSJH**$4.62**0.0★**▲ 1000%**](https://www.amazon.com/dp/B0G4WVQW5S) [**100pcs Happy New Year Stickers |Chinese Element Lunar New Year Decoration Celebration Waterproof Stickers for Cups Water Bottle Mobile Phone Laptop**jiushen**$7.65**4.8★**▲ 263%**](https://www.amazon.com/dp/B0DM9P15RH) [**Scrapbook Customs 60621 New Year January Month Scrapbook Stickers**Scrapbook Customs**$2.98**4.4★**▲ 203%**](https://www.amazon.com/dp/B07P2CR2J2) [**Happy New Year Stickers 100 PCS New Years Stickers Crafts for Kids Happy New Years Eve Party Sticker Bulk Waterproof Vinyl Water Bottle Sticker for 2026 New Year Decorations Party Favor Supplies**tauywolci**$6.94**4.6★**▲ 55%**](https://www.amazon.com/dp/B0FV3G5DH6) [**50 Pcs Fireworks Scrapbook Stickers Waterproof Clear Aesthetic Stickers for Journaling Scrapbooking Planners Cards Art Crafts New Year Christmas Festival & Party Decoration**YOKSAS**$5.93**4.2★**▲ 54%**](https://www.amazon.com/dp/B0FRSPDTJ8)
**~~View all trending →~~**
## **What buyers say about happy new year stickers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**25%
*“Fun to use”*
**Color**25%
*“Nice assortment, bright colors”*
**Size-Overall**13%
*“The size is just right for this project”*
**Fun/Entertainment Experience**13%
*“so its fun for him”*
**Design-Overall**6%
*“The variety is great — lots of different designs, colors, and themes, with no major repeats”*
**Thickness**6%
*“Theyre thick, waterproof, and stick really well to water bottles, laptops, and notebooks”*
**Quality-Overall**6%
*“The quality is better than I thought too”*
**Value For Money**6%
*“it feels like a great deal”*
### **What buyers complain about **
**Ease Of Use**100%
*“they are so difficult to remove from the backing sheet I almost always end up taping them to the package instead of peeling them to stick”*
### **Top return reasons **
**Size-Overall**36%
**Color**21%
**Adhesion/Stickiness**12%
**Brightness/Shine/Glow**9%
**Design-Overall**9%
**Advertised Vs Actual Product**5%
**Quality-Overall**5%
**Defective Material/Parts**3%
## **Common questions**
- **Is happy new year stickers profitable to sell on Amazon United States?**
- The niche generates $31K/yr across 11 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -58.4%. Flapen's verdict: Skip it (36/100).
- **How competitive is the happy new year stickers niche?**
- 11 brands and 13 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in happy new year stickers?**
- Top complaints mined from reviews: Ease Of Use. The return rate is 2.3%.
- **When does demand for happy new year stickers peak?**
- Demand peaks in Jan–Dec; the busiest month runs 55.6× the quietest.
- **What does it cost to enter the happy new year stickers niche?**
- Listings span $2.98–$9.13; the average listing price is $6.08 (sweet spot $15–$100). The average incumbent carries 75 reviews — the moat a new listing must climb.
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