---
title: "Hanabi — $501K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/hanabi"
last_updated: "2026-08-08T15:03:57.008Z"
locale: en
meta:
description: "Niche score 40/100 · $501K/yr market · 237K searches/yr · $35.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $501K/yr market · 237K searches/yr · $35.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hanabi — $501K/yr Amazon US Niche (2026) - Flapen"
---
# **hanabi**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 60Growth 11Conversion 66Competition 13Returns 88Price range 93Avg price 95Brand share 0Review moat 42Quality gap 11
**Avg price**
**Incredible****$35.53**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.56–$68.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$501K**
$501K/yr · 237K searches
**Review moat**
**Okay****2,295.6**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-28.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hanabi is a $501K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 40/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hanabi market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **$444K–$533K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#1,112**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **9.2%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**38**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Thames & Kosmos53% - Asmodee45% - Fantasy Flight Games3%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -28.9% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/hanabi/trend)
## **Top hanabi search terms**
- **the crew**57K/yr-55.9%3.5% conv. - **the crew card game**35K/yr+9.3%11.0% conv. - **lord of the rings card game**29K/yr-24.1%3.1% conv. - **lord of the rings lcg**23K/yr-29.6%0.8% conv. - **lord of the rings trick taking game**17K/yr-18.3%14.0% conv. - **lotr lcg**17K/yr-35.5%1.8% conv. - **trick taking game**10K/yr+5.7%0.3% conv. - **trick taking card games**9K/yr+1.5%0.3% conv. - **lord of the rings the card game**8K/yr-38.2%1.7% conv. - **crew game**7K/yr+28.5%12.7% conv. [**All search terms **](https://flapen.com/research/us/toys-games/hanabi/search-terms)
## **Top hanabi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$50K20%$100K30%$150K40%$200K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thames & Kosmos The Crew - Quest for Planet Nine | Card Game | Kennerspiel des Jahres Winner | Cooperative | 3-5 Players | Ages 10+ | Trick-Taking | 50 Levels of Difficulty | Endless Replay**Thames & Kosmos**$15.33**4.8★7,214 rev](https://www.amazon.com/dp/B084GP7X3P) [2**Asmodee The Lord of the Rings The Fellowship of the Ring Trick-Taking Game**Asmodee**$25.16**4.8★417 rev](https://www.amazon.com/dp/B0DNNG7JCP) [3**The Crew - Mission Deep Sea | Card Game | Cooperative | 2 to 5 Players | Ages 10+ | Trick-Taking | 32 Levels of Difficulty | Endless Replayability**Thames & Kosmos**$14.59**4.8★7,214 rev](https://www.amazon.com/dp/B08TX1GGSH) [4**Asmodee The Lord of the Rings The Card Game Revised CORE Set - The Ultimate Adventure Awaits in Middle-Earth Cooperative Strategy Game for Teens & Adults Ages 14+ 1-4 Players 30-120 Min Playtime**Asmodee**$60.10**4.8★539 rev](https://www.amazon.com/dp/B09HWFK7DG) [5**The Lord of the Rings The Two Towers Trick-Taking Game**Asmodee**$27.32**4.9★85 rev](https://www.amazon.com/dp/B0G8K7FTKV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Lord of the Rings The Two Towers Trick-Taking Game**Asmodee**$27.32**85 rev6mo ago](https://www.amazon.com/dp/B0G8K7FTKV) [**Asmodee The Lord of the Rings The Fellowship of the Ring Trick-Taking Game**Asmodee**$25.16**417 rev1y ago](https://www.amazon.com/dp/B0DNNG7JCP) [**The Crew: Family Adventure - Marooned in Paradise: THE Crew - Family Adventure | Thames & Kosmos | Cooperative Card Game | Family Game Night | Ages 8 & UP | 2-5 Players | 15 Minute Playtime**Thames & Kosmos**$13.56**7,214 rev1y ago](https://www.amazon.com/dp/B0DSCM4HT5) [**The Lord of the Rings The Card Game The Dream-chaser CAMPAIGN EXPANSION - Cooperative Adventure Game Strategy Game Ages 14+ 1-4 Players 30-120 Min Playtime Made by Fantasy Flight Games**Asmodee**$64.86**31 rev3y ago](https://www.amazon.com/dp/B0BXQ31J27) [**The Lord of the Rings The Card Game Angmar Awakened CAMPAIGN EXPANSION - Cooperative Adventure Game Strategy Game Ages 14+ 1-4 Players 30-120 Min Playtime Made by Fantasy Flight Games**Asmodee**$68.08**49 rev4y ago](https://www.amazon.com/dp/B09VCMJ6T5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Lord of the Rings The Card Game The Dream-chaser CAMPAIGN EXPANSION - Cooperative Adventure Game Strategy Game Ages 14+ 1-4 Players 30-120 Min Playtime Made by Fantasy Flight Games**Asmodee**$64.86**4.9★**▲ 237%**](https://www.amazon.com/dp/B0BXQ31J27) [**The Lord of the Rings The Two Towers Trick-Taking Game**Asmodee**$27.32**4.9★**▲ 63%**](https://www.amazon.com/dp/B0G8K7FTKV) [**The Lord of the Rings The Card Game Riders of Rohan STARTER DECK - Cooperative Adventure Game Strategy Game Ages 14+ 1-4 Players 30-120 Min Playtime Made by Fantasy Flight Games**Fantasy Flight Games**$24.35**4.8★**▲ 40%**](https://www.amazon.com/dp/B09N9SVHM2) [**Thames & Kosmos The Crew - Quest for Planet Nine | Card Game | Kennerspiel des Jahres Winner | Cooperative | 3-5 Players | Ages 10+ | Trick-Taking | 50 Levels of Difficulty | Endless Replay**Thames & Kosmos**$15.33**4.8★**▲ 16%**](https://www.amazon.com/dp/B084GP7X3P) [**The Lord of the Rings The Card Game Angmar Awakened CAMPAIGN EXPANSION - Cooperative Adventure Game Strategy Game Ages 14+ 1-4 Players 30-120 Min Playtime Made by Fantasy Flight Games**Asmodee**$68.08**4.9★**▲ 11%**](https://www.amazon.com/dp/B09VCMJ6T5)
**~~View all trending →~~**
## **What buyers say about hanabi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**49%
*“Fun game”*
**Trivia Games**11%
*“a trick-taking game where youre all working together to make sure everyone meets their goals is quite refreshing”*
**Advertised Vs Actual Product**7%
*“True to the theme”*
**Ease Of Use**6%
*“make it easy to bring to the table in a variety of situations”*
**Quality-Overall**5%
*“The cards feel high quality”*
**Design-Overall**3%
*“the artwork fits the theme nicely”*
**Gifting Purpose**3%
*“It was a Christmas gift”*
**Product Condition**2%
*“Giving 2 stars because this is advertised as new”*
**Collectibles**2%
*“Fantastic game and a great addition to a well-rounded collection”*
**Compactness**2%
*“It's compact and doesn't use a lot of table space so I can play anywhere really”*
### **What buyers complain about **
**Quality-Overall**31%
*“Unfortunately those cards are terrible quality, small and need to be shuffled often= They will not last”*
**Product Condition**25%
*“not a new one”*
**Size-Overall**4%
*“I do wish the box was larger to accommodate for card sleeves”*
**Adhesion/Stickiness**3%
*“the art work sticker on the board peels off”*
**Hard Feel**3%
*“some of the strategy might be a little tough for younger kids”*
**Instructions/User Manual/Troubleshooting**3%
*“The instructions make it sound far more complicated than it is”*
### **Top return reasons **
**Value For Money**50%
**Advertised Vs Actual Product**13%
**Product Condition**10%
**Defective Material/Parts**6%
**Fun/Entertainment Experience**5%
**Gifting Purpose**4%
**Instructions/User Manual/Troubleshooting**4%
**Design-Overall**2%
**Cushion**1%
**Certifications**1%
## **Common questions**
- **Is hanabi profitable to sell on Amazon United States?**
- The niche generates $501K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.9%. Flapen's verdict: Skip it (40/100).
- **How competitive is the hanabi niche?**
- 3 brands and 38 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hanabi?**
- Top complaints mined from reviews: Quality-Overall, Product Condition, Size-Overall. The return rate is 1.4%.
- **When does demand for hanabi peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the hanabi niche?**
- Listings span $13.56–$68.08; the average listing price is $35.53 (sweet spot $15–$100). The average incumbent carries 2,296 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)