---
title: "Hally Gem Pen — $22K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/hally-gem-pen"
last_updated: "2026-08-08T15:06:39.218Z"
locale: en
meta:
description: "Niche score 33/100 · $22K/yr market · 14K searches/yr · $28.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 33/100 · $22K/yr market · 14K searches/yr · $28.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Hally Gem Pen — $22K/yr Amazon US Niche (2026) - Flapen"
---
# **hally gem pen**
**Skip it**
Soft demand (-55.5% this quarter) — this niche doesn't clear our bar today.
Market size 6Growth 0Conversion 62Competition 0Returns 76Price range 95Avg price 95Brand share 0Review moat 87Quality gap 45
**Avg price**
**Incredible****$28.59**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.51–$41.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****265**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$22K**
$22K/yr · 14K searches
**Growth**
**Bad****-55.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hally gem pen is a $22K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hally gem pen market data**
- **Units sold / yr**
- **750–1K**
- avg 250–500/product
- **Revenue / yr**
- **$21K–$29K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **—flat
**Sellers**
**5**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Hally Hair100%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -55.5% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, Nov, Dec · busiest ÷ quietest = 20.4×
[**Open Trend **](https://flapen.com/research/us/toys-games/hally-gem-pen/trend)
## **Top hally gem pen products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$4K40%$9K60%$13K80%$18K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 4 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hally Hair Gem Pen 240 Stick-On Hair Gems with Stamper Tool Easy to Apply and Remove Hair Accessories Kit for Girls and Kids**Hally Hair**$33.22**4.4★995 rev](https://www.amazon.com/dp/B0D8JJBL5Q) [2**Hally Gem Pen Art Craft Kit - Includes 60 Adhesive Hair Gems & Styling Tool - Modern Hair Accessory for Unisex**Hally Hair**$20.39**4.6★3 rev](https://www.amazon.com/dp/B0DMVYD2NQ) [3**Hally Hair Gems Pen Refill Set - Includes 180 Multicolored Adhesive Gem Stickers Hair Jewels - Stylish Hair Accessories for School Halloween Festivals Wedding Parties & More**Hally Hair**$19.51**4.5★54 rev](https://www.amazon.com/dp/B0D8JLTWJ4) [4**Hally Hair 360 Refill for Hair Gems - Multicolored Adhesive Jewels Only (No Stamper) Hearts Stars Flowers Pearls Blacklight Glow Hair Accessories for Girls & Teens**Hally Hair**$41.24**4.4★8 rev](https://www.amazon.com/dp/B0FLR67LTJ)
### **Newest**
by launch date
[**Hally Hair 360 Refill for Hair Gems - Multicolored Adhesive Jewels Only (No Stamper) Hearts Stars Flowers Pearls Blacklight Glow Hair Accessories for Girls & Teens**Hally Hair**$41.24**8 rev11mo ago](https://www.amazon.com/dp/B0FLR67LTJ) [**Hally Gem Pen Art Craft Kit - Includes 60 Adhesive Hair Gems & Styling Tool - Modern Hair Accessory for Unisex**Hally Hair**$20.39**3 rev1y ago](https://www.amazon.com/dp/B0DMVYD2NQ) [**Hally Hair Gems Pen Refill Set - Includes 180 Multicolored Adhesive Gem Stickers Hair Jewels - Stylish Hair Accessories for School Halloween Festivals Wedding Parties & More**Hally Hair**$19.51**54 rev1y ago](https://www.amazon.com/dp/B0D8JLTWJ4) [**Hally Hair Gem Pen 240 Stick-On Hair Gems with Stamper Tool Easy to Apply and Remove Hair Accessories Kit for Girls and Kids**Hally Hair**$33.22**995 rev2y ago](https://www.amazon.com/dp/B0D8JJBL5Q)
### **Trending**
90-day click momentum
[**Hally Gem Pen Art Craft Kit - Includes 60 Adhesive Hair Gems & Styling Tool - Modern Hair Accessory for Unisex**Hally Hair**$20.39**4.6★**▲ 531%**](https://www.amazon.com/dp/B0DMVYD2NQ) [**Hally Hair 360 Refill for Hair Gems - Multicolored Adhesive Jewels Only (No Stamper) Hearts Stars Flowers Pearls Blacklight Glow Hair Accessories for Girls & Teens**Hally Hair**$41.24**4.4★**▲ 123%**](https://www.amazon.com/dp/B0FLR67LTJ) [**Hally Hair Gems Pen Refill Set - Includes 180 Multicolored Adhesive Gem Stickers Hair Jewels - Stylish Hair Accessories for School Halloween Festivals Wedding Parties & More**Hally Hair**$19.51**4.5★**▲ 13%**](https://www.amazon.com/dp/B0D8JLTWJ4) [**Hally Hair Gem Pen 240 Stick-On Hair Gems with Stamper Tool Easy to Apply and Remove Hair Accessories Kit for Girls and Kids**Hally Hair**$33.22**4.4★**▼ 21%**](https://www.amazon.com/dp/B0D8JJBL5Q)
## **What buyers say about hally gem pen**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**29%
*“Easy to use”*
**Fun/Entertainment Experience**21%
*“Fun for kids”*
**Gifting Purpose**14%
*“Great gift”*
**Color**7%
*“The size and color of these are awesome”*
**Quality-Overall**4%
*“Beautiful product”*
**Size-Overall**3%
*“Great for Raceday Fits”*
**Instructions/User Manual/Troubleshooting**3%
*“Easy to use and easy instructions”*
**Brightness/Shine/Glow**2%
*“Sparkle to any hairstyle”*
**Adhesion/Stickiness**2%
*“the gems stick well”*
**Advertised Vs Actual Product**2%
*“Works just as advertised”*
### **What buyers complain about **
**Durability**18%
*“Easily Broken”*
**Ease Of Use**15%
*“Hard to use”*
**Value For Money**14%
*“Thisnis incredibly over priced”*
**Quality-Overall**13%
*“Cheaply constructed money pit”*
**Adhesion/Stickiness**11%
*“Didnt stick”*
**Functionality-Overall**6%
*“doesnt really work”*
**Product Condition**4%
*“returned+ broken one”*
**Mess Free**4%
*“ends up just being messy and annoying”*
**Hard Feel**2%
*“Hard for 9 year old to operate”*
**Size-Overall**2%
*“The device is bulky definitely wish they wouldve made it smaller”*
### **Top return reasons **
**Adhesion/Stickiness**30%
**Functionality-Overall**27%
**Defective Material/Parts**9%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Size-Overall**4%
**Ease Of Use**4%
**Durability**3%
**Quality-Overall**2%
**Gifting Purpose**2%
## **Common questions**
- **Is hally gem pen profitable to sell on Amazon United States?**
- The niche generates $22K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -55.5%. Flapen's verdict: Skip it (33/100).
- **How competitive is the hally gem pen niche?**
- 1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in hally gem pen?**
- Top complaints mined from reviews: Durability, Ease Of Use, Value For Money. The return rate is 2.0%.
- **When does demand for hally gem pen peak?**
- Demand peaks in Apr–Nov–Dec; the busiest month runs 20.4× the quietest.
- **What does it cost to enter the hally gem pen niche?**
- Listings span $19.51–$41.24; the average listing price is $28.59 (sweet spot $15–$100). The average incumbent carries 265 reviews — the moat a new listing must climb.
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