---
title: "Search terms — halloween party favors - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/halloween-party-favors/search-terms"
last_updated: "2026-08-06T19:56:47.024Z"
locale: en
meta:
  description: "Niche score 75/100 · $1.5M/yr market · 5.6M searches/yr · $15.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 75/100 · $1.5M/yr market · 5.6M searches/yr · $15.89 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — halloween party favors - Flapen"
---

# **halloween party favors**

**Launch it**

A $1.5M/yr market growing +182.4% this quarter with returns at 1.3% — clears our launch bar.

Market size 87Growth 97Conversion 21Competition 92Returns 89Price range 84Avg price 77Brand share 97Review moat 42Quality gap 25

**Growth**

**Incredible****+182.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Incredible****27%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.5M**

$1.5M/yr · 5.6M searches

**Price range**

**Great****$3.29–$88.77**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$15.89**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****2,291.21**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms