---
title: "Trend — halloween crafts - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/halloween-crafts/trend"
last_updated: "2026-08-08T12:32:40.698Z"
locale: en
meta:
  description: "Niche score 70/100 · $317K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 70/100 · $317K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — halloween crafts - Flapen"
---

# **halloween crafts**

**Worth a look**

Shows demand growing +407.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 100Conversion 18Competition 96Returns 79Price range 79Avg price 55Brand share 98Review moat 71Quality gap 32

**Growth**

**Incredible****+407.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Incredible****20%**

top-5 brand share — no brand owns this niche

**Competition**

**Incredible****15%**

top-5 click share — an open shelf

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Price range**

**Great****$4.49–$56.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****646.39**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.64**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$317K**

$317K/yr · 1.8M searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")

## Trend