---
title: "Halloween Crafts — $317K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/halloween-crafts"
last_updated: "2026-08-08T05:20:58.677Z"
locale: en
meta:
description: "Niche score 70/100 · $317K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 70/100 · $317K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Halloween Crafts — $317K/yr Amazon US Niche (2026) - Flapen"
---
# **halloween crafts**
**Worth a look**
Shows demand growing +407.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 52Growth 100Conversion 18Competition 96Returns 79Price range 79Avg price 55Brand share 98Review moat 71Quality gap 32
**Growth**
**Incredible****+407.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Incredible****20%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$4.49–$56.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****646.39**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$12.64**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$317K**
$317K/yr · 1.8M searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, halloween crafts is a $317K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 20% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 70/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **halloween crafts market data**
- **Units sold / yr**
- **80K–100K**
- avg 500–750/product
- **Revenue / yr**
- **$1.0M–$1.3M**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#2,215**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **73%**
- **Out of stock**
- **18.7%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**119 **▲rising
**Sellers**
**166**
**Top-5 brand share**
**20%**
Top 20: 52%
**Top-5 click share**
**15%**
Top 20: 42%
**Open market**
**77%**
- OHOME5% - Creativity for Kids5% - Crayola4% - Max Fun3% - YMSDZHL3% - codree3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +407.7% search growth over the last 90 days.
250K150KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 370.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/halloween-crafts/trend)
## **Top halloween crafts search terms**
- **halloween crafts**419K/yr+537.8%0.9% conv. - **halloween crafts for adults**146K/yr+995.4%0.5% conv. - **halloween crafts for kids**412K/yr+261.6%1.4% conv. - **halloween craft**152K/yr+282.4%0.9% conv. - **halloween craft supplies**34K/yr+498.7%0.5% conv. - **halloween activities**76K/yr+193.0%0.6% conv. - **halloween arts and crafts**41K/yr+561.1%0.8% conv. - **halloween craft kits**35K/yr+477.6%0.6% conv. - **halloween craft kit**17K/yr+275.6%0.5% conv. - **halloween arts and crafts for kids**34K/yr+91.3%0.9% conv. [**All search terms **](https://flapen.com/research/us/toys-games/halloween-crafts/search-terms)
## **Top halloween crafts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$3K2%$6K3%$10K4%$13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crayola Light-Ups - Ghost Reusable Coloring Toy & Craft Kit Light Up Ghost Cute Halloween Decor & Night Light for Kids Halloween Toy Ages 4+**Crayola**$7.59**4.5★438 rev](https://www.amazon.com/dp/B0CVSFHQ48) [2**YMSDZHL 3300+PCS Clay Beads Bracelet Making Kit Halloween DIY Flat Preppy Beads for Friendship Jewelry Making Polymer Heishi Beads with Charms Gifts for Teen Girls Crafts for Ages 4-12**YMSDZHL**$5.83**4.7★3,154 rev](https://www.amazon.com/dp/B0DYT49NGH) [3**Creativity for Kids Halloween Big Gem Diamond Painting Kit | Create 13 Spooky Stickers & 2 Suncatchers with 1000+ Colorful Gems | Fun for Parties Gifts & Seasonal Dcor (Ages 6+)**Creativity for Kids**$15.32**4.7★9,734 rev](https://www.amazon.com/dp/B0B7VZSM51) [4**MGparty Scratch Paper Craft for Kids - 48 Pcs Halloween Magic Rainbow Scratch Paper Off Cards Set for Kids Crafts Arts Supplies Halloween Ornaments Party Games Birthday Gifts**MGparty**$6.33**4.7★400 rev](https://www.amazon.com/dp/B094CC65FM) [5**codree 12 Pack Halloween DIY Wooden Ghost Frame Craft Unfinished Ghost Frames Wall Decoration with Paint Colors and Brush Ghost Wood Painting Crafts for Spooky Home Decor Halloween Party Favors**codree**$11.92**4.4★9 rev](https://www.amazon.com/dp/B0H1M27BXV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**codree 12 Pack Halloween DIY Wooden Ghost Frame Craft Unfinished Ghost Frames Wall Decoration with Paint Colors and Brush Ghost Wood Painting Crafts for Spooky Home Decor Halloween Party Favors**codree**$11.92**9 rev2mo ago](https://www.amazon.com/dp/B0H1M27BXV) [**Renbuzhu 40PCS Halloweens Crafts Bulk: Ghosts Pumpkins Paper Suncatchers DIY Kit Party Activities Decorations Window Stained Glass Effect Art Supplies**Renbuzhu**$15.61**208 rev1y ago](https://www.amazon.com/dp/B0FGVDRRXH) [**Redtwo 3000 Pcs Halloween Clay Beads for Bracelet Making Kit Halloween Decorations Charms Jewelry Making DIY Crafts for Gifts Party Favors**Redtwo**$8.80**19,148 rev1y ago](https://www.amazon.com/dp/B0FGC439Q3) [**MGAs Miniverse Make It Mini Halloween (3 Pack) Beetlejuice Mini Collectibles Mystery Blind Packaging Spooky Halloween Seasonal DIY Crafts Resin Play Replica Food NOT EDIBLE Collectors 8+**MGA's Miniverse**$26.81**536 rev1y ago](https://www.amazon.com/dp/B0DQLRX9Y3) [**8 Pcs Horror Diamond Art Coasters Kits Diamond Painting Coasters Kits**NEGEKFKX**$11.27**225 rev1y ago](https://www.amazon.com/dp/B0FG23LJ43)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**codree 12 Pack Halloween DIY Wooden Ghost Frame Craft Unfinished Ghost Frames Wall Decoration with Paint Colors and Brush Ghost Wood Painting Crafts for Spooky Home Decor Halloween Party Favors**codree**$11.92**4.4★**▲ 1000%**](https://www.amazon.com/dp/B0H1M27BXV) [**80PCS Wooden Halloween Decoration Pumpkins Ornaments to Paint Happy Halloween Cutouts Unfinished DIY Blank Unfinished Ghost Spider Web Black Cat Trick or Treat Boo Ornament for Home Crafts Hanging**Sophena**$10.37**4.6★**▲ 1000%**](https://www.amazon.com/dp/B0FG2VGLH4) [**YMSDZHL 3300+PCS Clay Beads Bracelet Making Kit Halloween DIY Flat Preppy Beads for Friendship Jewelry Making Polymer Heishi Beads with Charms Gifts for Teen Girls Crafts for Ages 4-12**YMSDZHL**$5.83**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0DYT49NGH) [**8 Pcs Horror Diamond Art Coasters Kits Diamond Painting Coasters Kits**NEGEKFKX**$11.27**4.4★**▲ 1000%**](https://www.amazon.com/dp/B0FG23LJ43) [**Quacc 26pcs Wooden Halloween Cutout Ornaments Unfinished Wood Craft Ornaments Ghost Shapes Wooden Slices Hanging Tags Halloween Decorations for Trick or Treat Bags (13 Styles)**Quacc**$7.18**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0DBXYD5WF)
**~~View all trending →~~**
## **What buyers say about halloween crafts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**27%
*“Lots of fun”*
**Quality-Overall**9%
*“Excellent product”*
**Value For Money**8%
*“Good value”*
**Gifting Purpose**7%
*“Great gift”*
**Advertised Vs Actual Product**5%
*“Just what I was looking for”*
**Ease Of Use**5%
*“Super easy to use”*
**Color**5%
*“The colors are vibrant”*
**Size-Overall**4%
*“Perfect size”*
**Design-Overall**4%
*“Such cute designs”*
**Brightness/Shine/Glow**2%
*“Shiny sparkle gems”*
### **What buyers complain about **
**Size-Overall**23%
*“So small”*
**Adhesion/Stickiness**7%
*“The glue is not that sticky either”*
**Quality-Overall**7%
*“Quality is a bit flimsy”*
**Ease Of Use**6%
*“Tough to use”*
**Advertised Vs Actual Product**5%
*“Does not come out like the pictures when your done”*
**Color**4%
*“Was disappointed in color as there is no shading so kind of boring”*
**Value For Money**2%
*“The price feels a little high”*
**Defective Material/Parts**2%
*“weird I did my best to fix it”*
**Print Quality**2%
*“Wording is not really well drawn out”*
**Assembly/Installation**2%
*“Didnt realize I had to assemble myself”*
### **Top return reasons **
**Size-Overall**59%
**Value For Money**8%
**Adhesion/Stickiness**8%
**Advertised Vs Actual Product**7%
**Quality-Overall**3%
**Defective Material/Parts**3%
**Product Condition**2%
**Wrong Dimensions**2%
**Functionality-Overall**1%
**Color**1%
## **Common questions**
- **Is halloween crafts profitable to sell on Amazon United States?**
- The niche generates $317K/yr across 160 tracked products. 1 of 36 products launched in the last 360 days are still selling. 90-day search growth is +407.7%. Flapen's verdict: Worth a look (70/100).
- **How competitive is the halloween crafts niche?**
- 119 brands and 166 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 20% of demand.
- **What do buyers complain about in halloween crafts?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Quality-Overall. The return rate is 1.8%.
- **When does demand for halloween crafts peak?**
- Demand peaks in Sep–Oct; the busiest month runs 370.8× the quietest.
- **What does it cost to enter the halloween crafts niche?**
- Listings span $4.49–$56.71; the average listing price is $12.64 (sweet spot $15–$100). The average incumbent carries 646 reviews — the moat a new listing must climb.
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