---
title: "Gyarados — $72K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/gyarados"
last_updated: "2026-08-08T15:50:07.755Z"
locale: en
meta:
description: "Niche score 45/100 · $72K/yr market · 183K searches/yr · $26.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $72K/yr market · 183K searches/yr · $26.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gyarados — $72K/yr Amazon US Niche (2026) - Flapen"
---
# **gyarados**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 18Growth 23Conversion 19Competition 65Returns 98Price range 67Avg price 95Brand share 14Review moat 81Quality gap 37
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$26.29**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****376.26**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$4.19–$130.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$72K**
$72K/yr · 183K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gyarados is a $72K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gyarados market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$79K–$105K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#5,021**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **49%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**257**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 85%
**Open market**
**4%**
- Pokémon71% - Jazwares12% - Mega Brands5% - BANDAI SPIRITS5% - Mega Construx1% - Pininerr1% - Open — no brand owns it (4 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
6K4KHoliday '24Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/toys-games/gyarados/trend)
## **Top gyarados search terms**
- **magikarp**42K/yr+3.1%0.7% conv. - **gyarados**38K/yr-15.4%0.7% conv. - **gyarados pokemon card**23K/yr-11.1%2.0% conv. - **gyarados plush**21K/yr+8.2%1.6% conv. - **gyarados pokemon**20K/yr-9.0%2.0% conv. - **gyarados toy**5K/yr+56.3%1.8% conv. - **pokemon gyarados**9K/yr-7.0%1.4% conv. - **mega gyarados pokemon card**4K/yr-0.8%0.2% conv. - **mega gyarados**4K/yr-2.0%0.5% conv. - **gyrados**3K/yr+9.1%3.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/gyarados/search-terms)
## **Top gyarados products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$9K16%$12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokemon Center: Sitting Cuties: Gyarados Plush # 130 - Generation 1-6 in**Pokémon**$31.38**3.9★65 rev](https://www.amazon.com/dp/B09464ZJNQ) [2**Pokemon Select Evolution Pack - Features 2-Inch Magikarp and 12-Inch Gyarados Battle Figures with Exclusive Finish**Jazwares**$28.96**4.8★3,696 rev](https://www.amazon.com/dp/B0DLLLPD66) [3**Gyarados ex 045/198 Double Rare - Scarlet & Violet - Pokemon Evolution 2 Card Lot**Pokémon**$9.57**4.8★96 rev](https://www.amazon.com/dp/B0BZNT6BX5) [4**Pokmon Center: Gyarados Sitting Cuties Plush**Pokémon**$32.42**3.2★11 rev](https://www.amazon.com/dp/B0FSSVG6P1) [5**Pokmon 8 Magikarp Plush - Officially Licensed - Generation 1 Figure - Authentic Soft Stuffed Animal Fish Toy - Gift for Kids Boys Girls - 2+**Pokémon**$29.06**4.9★168 rev](https://www.amazon.com/dp/B0CSLPCN9G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokmon Center: Ditto As Magikarp Plush**Pokémon**$38.95**1 rev4mo ago](https://www.amazon.com/dp/B0GS8RLN9J) [**Re-Ment Pokemon Wanomado Collection Miniature Decorative Figure (Gyrarados)**Re-Ment**$28.06**7 rev9mo ago](https://www.amazon.com/dp/B0FV2RWYVP) [**Pokmon Center: Gyarados Sitting Cuties Plush**Pokémon**$32.42**11 rev10mo ago](https://www.amazon.com/dp/B0FSSVG6P1) [**Pokemon Select Evolution Pack - Features 2-Inch Magikarp and 12-Inch Gyarados Battle Figures with Exclusive Finish**Jazwares**$28.96**3,696 rev11mo ago](https://www.amazon.com/dp/B0DLLLPD66) [**Anime T Shirt for Men Teen Boys-Classic Short Sleeve Casual T-Shirt Black**Pininerr**$20.26**75 rev2y ago](https://www.amazon.com/dp/B0D2XMLXM6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Anime T Shirt for Men Teen Boys-Classic Short Sleeve Casual T-Shirt Black**Pininerr**$20.26**4.8★**▲ 294%**](https://www.amazon.com/dp/B0D2XMLXM6) [**Pokmon Center: Ditto As Magikarp Plush**Pokémon**$38.95**5.0★**▲ 193%**](https://www.amazon.com/dp/B0GS8RLN9J) [**Mega Construx Pokemon Magikarp Construction Set Building Toys for Kids**Mega Construx**$14.16**4.5★**▲ 87%**](https://www.amazon.com/dp/B08J5S1RX6) [**Pokemon - Gyarados (34/108) - XY Evolutions - Reverse Holo**Pokémon**$18.94**4.6★**▲ 72%**](https://www.amazon.com/dp/B01M6BD7JD) [**Gyarados V & Vmax Card Lot - Evolving Skies 028/203 & 029/203 - Ultra Rare 2 Card Set**Pokémon**$24.81**4.6★**▲ 58%**](https://www.amazon.com/dp/B09KQ9XVM1)
**~~View all trending →~~**
## **What buyers say about gyarados**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**40%
*“it is great for collecting”*
**Quality-Overall**16%
*“Good variety”*
**Value For Money**14%
*“Amazing value”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Fun/Entertainment Experience**4%
*“Wonderful toy”*
**Gifting Purpose**4%
*“A gift”*
**Size-Overall**2%
*“perfect size”*
**Material Quality**2%
*“doesnt feel super cheap”*
**Durability**2%
*“It is very durable”*
**Developmental Needs**1%
*“Great for a young kid”*
### **What buyers complain about **
**Value For Money**37%
*“This was not price wise a good deal”*
**Advertised Vs Actual Product**21%
*“Not as described”*
**Size-Overall**14%
*“Large fit”*
**Quality-Overall**8%
*“Low quality”*
**Inflation/Deflation**3%
*“wouldn't stay inflated”*
**Ethical Trade/Fair Trade**2%
*“Have not got order say likely delivered scam”*
**Smell**2%
*“This customer delivery stinks”*
**Functionality-Overall**2%
*“doesnt function”*
**Texture/Consistency-Overall**1%
*“There was no texture on the cards”*
**Assembly/Installation**1%
*“effort in the build”*
### **Top return reasons **
**Size-Overall**53%
**Advertised Vs Actual Product**16%
**Defective Material/Parts**7%
**Value For Money**5%
**Inflation/Deflation**3%
**Gifting Purpose**3%
**Quality-Overall**2%
**Leak-Proof**2%
**Instructions/User Manual/Troubleshooting**1%
**Material Quality**1%
## **Common questions**
- **Is gyarados profitable to sell on Amazon United States?**
- The niche generates $72K/yr across 35 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the gyarados niche?**
- 10 brands and 257 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in gyarados?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 0.4%.
- **When does demand for gyarados peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the gyarados niche?**
- Listings span $4.19–$130.22; the average listing price is $26.29 (sweet spot $15–$100). The average incumbent carries 376 reviews — the moat a new listing must climb.
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