---
title: "Groot — $227K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/groot"
last_updated: "2026-08-08T18:11:53.350Z"
locale: en
meta:
description: "Niche score 56/100 · $227K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $227K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Groot — $227K/yr Amazon US Niche (2026) - Flapen"
---
# **groot**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 43Growth 19Conversion 24Competition 89Returns 96Price range 83Avg price 91Brand share 85Review moat 49Quality gap 21
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.55**
avg listing price — sweet spot $15–$100
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$5.39–$71.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,557.93**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$227K**
$227K/yr · 558K searches
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, groot is a $227K/yr Amazon United States market (558K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Mar–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **groot market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$269K–$323K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#12,289**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **52%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**31 **▲rising
**Sellers**
**384**
**Top-5 brand share**
**50%**
Top 20: 95%
**Top-5 click share**
**26%**
Top 20: 65%
**Open market**
**45%**
- Funko17% - Marvel13% - Mattel8% - Ty6% - LEVLO6% - ZUSONUD6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.
250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Dec · busiest ÷ quietest = 9.9×
[**Open Trend **](https://flapen.com/research/us/toys-games/groot/trend)
## **Top groot search terms**
- **groot**251K/yr-5.5%1.5% conv. - **baby groot**55K/yr-15.8%1.5% conv. - **groot funko pop**38K/yr-18.0%2.2% conv. - **groot toy**44K/yr-29.8%1.7% conv. - **groot action figure**28K/yr-15.9%1.6% conv. - **groot plush**24K/yr-28.6%2.4% conv. - **i am groot**16K/yr-3.1%0.4% conv. - **groot toys**14K/yr-10.4%1.1% conv. - **groot stuffed animal**11K/yr-22.1%3.2% conv. - **funko pop groot**13K/yr-21.1%1.8% conv. [**All search terms **](https://flapen.com/research/us/toys-games/groot/search-terms)
## **Top groot products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$9K6%$14K8%$18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TY Beanie Groot (Soft Body) - 6**Ty**$12.04**4.8★523 rev](https://www.amazon.com/dp/B0C3Z6SPYC) [2**LEVLO Flora Colossus Cosmetic Make Up Bag Cartoon Lover Inspired Gift Today I Feel I Am Makeup Zipper Pouch Bag(Groot C Bag)**LEVLO**$13.04**4.8★48 rev](https://www.amazon.com/dp/B0DF5DXB2S) [3**Funko POP! Marvel: Guardians of the Galaxy - Dancing Groot**Funko**$14.96**4.8★16,016 rev](https://www.amazon.com/dp/B00N1EJXUU) [4**Abomet Groot Planter Baby Groot Flower Pot 6 * 4 inch Succulent Planter for Indoor Plants Garden Decor Desktop Groot Pencil Pen Holder for Kids Toy Gifts**Abomet**$9.59**4.6★1,363 rev](https://www.amazon.com/dp/B08R193SVF) [5**Mattel Marvel Plush Dancing Groot English-Speaking Soft Toy 13 Inches Tall with Sound Phrases Music & Dance Moves**Mattel**$18.48**4.6★74 rev](https://www.amazon.com/dp/B0DN6NHNCD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Squishmallows Original 12in Marvel Groot Plush (Medium-Sized)**Squishmallows**$14.13**414 rev11mo ago](https://www.amazon.com/dp/B0DK7VNC1T) [**Mattel Marvel Plush Dancing Groot English-Speaking Soft Toy 13 Inches Tall with Sound Phrases Music & Dance Moves**Mattel**$18.48**74 rev12mo ago](https://www.amazon.com/dp/B0DN6NHNCD) [**LEVLO Flora Colossus Cosmetic Make Up Bag Cartoon Lover Inspired Gift Today I Feel I Am Makeup Zipper Pouch Bag(Groot C Bag)**LEVLO**$13.04**48 rev1y ago](https://www.amazon.com/dp/B0DF5DXB2S) [**LEGO Marvel Dancing Groot Guardians of the Galaxy Toy Buildable Birthday Gift Marvel Toy Super Hero Hand-Operated Interactive Playset Marvel Gift for Kids Animated Groot Figure 76297**LEGO**$36.52**1,554 rev1y ago](https://www.amazon.com/dp/B0CV276VQL) [**4pcs/Set Miniature Fairy Garden Sitting Tree Men Figurine - Resin Statue for Home Car Decor & Cake Topper Cute Collectible Figures - 1.75 Tall**Generic**$9.98**98 rev2y ago](https://www.amazon.com/dp/B0D5VWRP8W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Marvel Little Groot Today I Feel I Am Groot Guardians of The Galaxy Mens Adult Graphic Tee T-Shirt (Black Large)**Marvel**$21.13**4.8★**▲ 198%**](https://www.amazon.com/dp/B07GX8V4MJ) [**Marvel Card Wallet and Keyring Set for Men Teenagers - Card Slots ID Pocket Groot Mens Wallet - Gifts for Men (Multicolour Groot)**Marvel**$19.02**4.5★**▲ 194%**](https://www.amazon.com/dp/B0BTPR1ZPN) [**LEVLO Flora Colossus Cosmetic Make Up Bag Cartoon Lover Inspired Gift Today I Feel I Am Makeup Zipper Pouch Bag(Groot C Bag)**LEVLO**$13.04**4.8★**▲ 184%**](https://www.amazon.com/dp/B0DF5DXB2S) [**Marvel Plush Character Figure 8-inch Groot Super Hero Soft Doll Collectible Toy Gift for Kids & Fans Ages 3 Years Old & Up**Mattel**$18.57**4.7★**▲ 43%**](https://www.amazon.com/dp/B0B9PQJ7YH) [**Guardians of the Galaxy Marvel Legends Groot Evolution Action Figures Set - Exclusive**Marvel**$71.22**4.6★**▲ 27%**](https://www.amazon.com/dp/B06X1BVKG3)
**~~View all trending →~~**
## **What buyers say about groot**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**13%
*“Soft and cute”*
**Quality-Overall**13%
*“Excellent product”*
**Hair Growth**11%
*“Less hair loss”*
**Smell**8%
*“Nice neutral scent”*
**Size-Overall**5%
*“It fit perfectly”*
**Gifting Purpose**4%
*“Fun gift”*
**Value For Money**4%
*“Good price”*
**Advertised Vs Actual Product**4%
*“Looks just like the picture”*
**Fun/Entertainment Experience**3%
*“FUN”*
**Hair Styling**3%
*“Keeps hair smooth”*
### **What buyers complain about **
**Value For Money**14%
*“Too expensive”*
**Hair Related**10%
*“My hair fell out”*
**Functionality-Overall**7%
*“Didnt see any results”*
**Size-Overall**6%
*“bottle size is big”*
**Damage/Burn Hair**6%
*“Hair falls out”*
**Durability**6%
*“Runs out after a few uses”*
**Moist/Dry**5%
*“dry”*
**Smell**4%
*“Smells chemically”*
**Suitability Short Hair**3%
*“it didnt do anything to my hair”*
**Thickness**2%
*“I have not seen any increase of hair thickness”*
### **Top return reasons **
**Value For Money**24%
**Size-Overall**13%
**Suitability Short Hair**8%
**Leak-Proof**6%
**Smell**6%
**Damage/Burn Hair**5%
**Advertised Vs Actual Product**5%
**Functionality-Overall**5%
**Moist/Dry**5%
**Hair Related**3%
## **Common questions**
- **Is groot profitable to sell on Amazon United States?**
- The niche generates $227K/yr across 69 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the groot niche?**
- 31 brands and 384 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in groot?**
- Top complaints mined from reviews: Value For Money, Hair Related, Functionality-Overall. The return rate is 0.7%.
- **When does demand for groot peak?**
- Demand peaks in Mar–Dec; the busiest month runs 9.9× the quietest.
- **What does it cost to enter the groot niche?**
- Listings span $5.39–$71.22; the average listing price is $21.55 (sweet spot $15–$100). The average incumbent carries 1,558 reviews — the moat a new listing must climb.
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