---
title: "Greninja Plush — $187K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/greninja-plush"
last_updated: "2026-08-08T18:12:59.064Z"
locale: en
meta:
description: "Niche score 52/100 · $187K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $187K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Greninja Plush — $187K/yr Amazon US Niche (2026) - Flapen"
---
# **greninja plush**
**Worth a look**
Shows low returns (0.2%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 37Growth 62Conversion 21Competition 68Returns 99Price range 59Avg price 95Brand share 7Review moat 70Quality gap 35
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$35.63**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****705.23**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+39.5%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$6.23–$149.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$187K**
$187K/yr · 318K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, greninja plush is a $187K/yr Amazon United States market (318K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **greninja plush market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **$178K–$214K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#4,148**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **39%**
- **Out of stock**
- **15.7%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**329**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 91%
**Open market**
**2%**
- Pokémon68% - Jazwares16% - BANDAI7% - TOMY6% - nanoblock1% - Ultra Pro1% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +39.5% search growth over the last 90 days.
18K13KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/toys-games/greninja-plush/trend)
## **Top greninja plush search terms**
- **greninja**128K/yr+31.3%1.3% conv. - **greninja pokemon card**47K/yr+25.9%1.5% conv. - **mega greninja**14K/yr+342.3%1.0% conv. - **pokemon greninja**23K/yr+42.1%1.4% conv. - **greninja ex**15K/yr+89.5%0.9% conv. - **greninja card**12K/yr+33.6%1.0% conv. - **greninja action figure**11K/yr+47.3%1.4% conv. - **greninja figure**20K/yr+3.2%1.3% conv. - **ash greninja**15K/yr+2.4%0.5% conv. - **pokemon cards greninja**9K/yr+34.4%0.4% conv. [**All search terms **](https://flapen.com/research/us/toys-games/greninja-plush/search-terms)
## **Top greninja plush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$7K8%$15K12%$22K16%$30K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pokmon TCG: Mega Greninja ex Premium Collection**Pokémon**$61.90**4.1★71 rev](https://www.amazon.com/dp/B0GXJ8CSTY) [2**Pokemon Greninja Plush - 12-Inch Soft Plush with Authentic Details**Jazwares**$22.03**4.8★721 rev](https://www.amazon.com/dp/B0F4G7QZWJ) [3**Pokemon TCG Greninja EX & Kingdra EX Special Collection Box - 8 Packs Promo Cards**Pokémon**$75.43**4.1★33 rev](https://www.amazon.com/dp/B0FSD1XDBH) [4**Greninja ex 106/167 Twilight Masquerade Pokemon Card Lot Frogadie & Froakie**Pokémon**$10.39**4.6★26 rev](https://www.amazon.com/dp/B0D6BSDQS8) [5**Pokmon Battle Figure 2 Pack - Features 4.5-Inch Greninja and 2-Inch Torchic Battle Figures with Accessory - Amazon Exclusive**Jazwares**$17.13**4.7★7,198 rev](https://www.amazon.com/dp/B09PLL3KSW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pokmon TCG: Mega Greninja ex Premium Collection**Pokémon**$61.90**71 rev3mo ago](https://www.amazon.com/dp/B0GXJ8CSTY) [**Pokmon TCG: Mega EvolutionChaos Rising Elite Trainer Box**Pokémon**$76.99**581 rev4mo ago](https://www.amazon.com/dp/B0GR6N18F6) [**Pokmon TCG: Mega EvolutionChaos Rising Booster Bundle**Pokémon**$47.56**576 rev4mo ago](https://www.amazon.com/dp/B0GR6Q72ND) [**Pokemon TCG Greninja EX & Kingdra EX Special Collection Box - 8 Packs Promo Cards**Pokémon**$75.43**33 rev10mo ago](https://www.amazon.com/dp/B0FSD1XDBH) [**Pokemon Greninja Plush - 12-Inch Soft Plush with Authentic Details**Jazwares**$22.03**721 rev10mo ago](https://www.amazon.com/dp/B0F4G7QZWJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pokemon - Mega Greninja ex 022/086 - Chaos Rising - Double Rare - Single Card**Pokémon**$9.75**5.0★**▲ 180%**](https://www.amazon.com/dp/B0H2YJFMRP) [**Pokmon TCG: Mega Greninja ex Premium Collection**Pokémon**$61.90**4.1★**▲ 179%**](https://www.amazon.com/dp/B0GXJ8CSTY) [**Pokmon TCG: Mega EvolutionChaos Rising Booster Bundle**Pokémon**$47.56**4.1★**▲ 179%**](https://www.amazon.com/dp/B0GR6Q72ND) [**Pokmon TCG: Mega EvolutionChaos Rising Elite Trainer Box**Pokémon**$76.99**4.2★**▲ 174%**](https://www.amazon.com/dp/B0GR6N18F6) [**Pokemon Greninja Plush - 12-Inch Soft Plush with Authentic Details**Jazwares**$22.03**4.8★**▲ 22%**](https://www.amazon.com/dp/B0F4G7QZWJ)
**~~View all trending →~~**
## **What buyers say about greninja plush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**32%
*“Magical pack for the collector”*
**Value For Money**20%
*“Great value”*
**Quality-Overall**13%
*“Good variety”*
**Advertised Vs Actual Product**9%
*“The description of the product is accurate”*
**Gifting Purpose**7%
*“Gift for grandson who totally loved”*
**Fun/Entertainment Experience**5%
*“Fun Box to Open”*
**Suitability Beginner**1%
*“Great for beginners”*
**Size-Overall**1%
*“Fits well”*
**Strength**1%
*“Solid set”*
**Developmental Needs**1%
*“Good for kids”*
### **What buyers complain about **
**Value For Money**51%
*“Too expensive”*
**Advertised Vs Actual Product**19%
*“Not as described”*
**Quality-Overall**7%
*“Low quality”*
**Ethical Trade/Fair Trade**5%
*“and if so thats a scam”*
**Size-Overall**1%
*“The box looks bigger than it is”*
**Color**1%
*“Different code card colors”*
**Durability**1%
*“Arm broke off with normal play”*
**Gifting Purpose**1%
*“This was supposed to be a gift”*
**Fun/Entertainment Experience**1%
*“Not an exciting pack”*
**Recycle/Reuse**1%
*“Recycles looking cards”*
### **Top return reasons **
**Value For Money**36%
**Size-Overall**20%
**Advertised Vs Actual Product**18%
**Defective Material/Parts**9%
**Functionality-Overall**3%
**Gifting Purpose**2%
**Sleeve Fit**1%
**Stitch/Finish/Polish**1%
**Degree Of Motion**1%
**Product Condition**1%
## **Common questions**
- **Is greninja plush profitable to sell on Amazon United States?**
- The niche generates $187K/yr across 31 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +39.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the greninja plush niche?**
- 9 brands and 329 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in greninja plush?**
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.2%.
- **When does demand for greninja plush peak?**
- Demand peaks in May–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the greninja plush niche?**
- Listings span $6.23–$149.98; the average listing price is $35.63 (sweet spot $15–$100). The average incumbent carries 705 reviews — the moat a new listing must climb.
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