[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-toys-games-grandparents-christmas-gifts":3,"research-sidebar-rollups":518},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":48,"baselines":84,"demand":89,"seasonality":249,"brandShare":250,"products":261,"feedback":302,"searchTerms":436,"related":484,"lastUpdated":35},"b954454c-a6a7-4c37-9945-90b350c6680d","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":30,"newProducts360":20,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":36,"brandCountYearAgo":37,"sellerCount":38,"signals":39,"avgBsr":40,"pageQuality":30,"unitsSoldMin":41,"unitsSoldAvgMin":42,"unitsSoldAvgMax":43,"revenueMin":44,"revenueMax":45,"avgBrandAgeMonths":46,"avgSellerAgeDays":47,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":30},559432,466401,1.5221,-0.2115,0.0666,1,4.58,4995,18.01,16.33,20.35,4,30000,0.5,0.024,0,"grandparents christmas gifts","grandparents-christmas-gifts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fgrandparents-christmas-gifts","Dedicated Deck Card Games","2026-07-31T06:49:21.535579+00:00",3,2,6,[],417,25000,6000,8000,450250,540300,44,149,{"score":49,"verdict":50,"components":51},38,"skip",[52,57,60,64,66,68,71,75,78,81],{"key":53,"score":54,"weight":55,"raw":56},"marketSize",62,0.15,559432.14,{"key":58,"score":59,"weight":55,"raw":18},"growth",14,{"key":61,"score":62,"weight":63,"raw":19},"conversion",72,0.1,{"key":65,"score":30,"weight":55,"raw":20},"competition",{"key":67,"score":30,"weight":63,"raw":20},"brandShare",{"key":69,"score":70,"weight":63,"raw":21},"qualityGap",28,{"key":72,"score":73,"weight":74,"raw":22},"reviewMoat",24,0.05,{"key":76,"score":77,"weight":63,"raw":29},"returns",65,{"key":79,"score":80,"weight":74,"raw":23},"avgPrice",83,{"key":82,"score":83,"weight":74,"raw":20},"priceRange",95,{"avgRating":85,"medianPrice":86,"medianReturnRate":87,"nichesTracked":88},4.42,24.38,0.0215,115062,{"points":90,"droppedPartialWeek":248},[91,94,97,99,102,105,108,111,114,117,120,123,126,129,132,135,138,141,144,147,150,153,156,159,162,165,168,171,174,177,180,183,186,189,192,195,198,201,204,207,210,213,216,219,222,225,228,231,233,236,239,242,245],{"week":92,"volume":93},"2025-02-02",111,{"week":95,"volume":96},"2025-02-09",124,{"week":98,"volume":83},"2025-02-16",{"week":100,"volume":101},"2025-02-23",125,{"week":103,"volume":104},"2025-03-02",49,{"week":106,"volume":107},"2025-03-09",30,{"week":109,"volume":110},"2025-09-07",240,{"week":112,"volume":113},"2025-09-14",251,{"week":115,"volume":116},"2025-09-21",387,{"week":118,"volume":119},"2025-09-28",416,{"week":121,"volume":122},"2025-10-05",544,{"week":124,"volume":125},"2025-10-12",882,{"week":127,"volume":128},"2025-10-19",1023,{"week":130,"volume":131},"2025-10-26",1360,{"week":133,"volume":134},"2025-11-02",2002,{"week":136,"volume":137},"2025-11-09",2970,{"week":139,"volume":140},"2025-11-16",4810,{"week":142,"volume":143},"2025-11-23",6526,{"week":145,"volume":146},"2025-11-30",9185,{"week":148,"volume":149},"2025-12-07",26516,{"week":151,"volume":152},"2025-12-14",43431,{"week":154,"volume":155},"2025-12-21",65857,{"week":157,"volume":158},"2025-12-28",22399,{"week":160,"volume":161},"2026-01-04",6491,{"week":163,"volume":164},"2026-01-11",3062,{"week":166,"volume":167},"2026-01-18",2065,{"week":169,"volume":170},"2026-01-25",1951,{"week":172,"volume":173},"2026-02-01",1005,{"week":175,"volume":176},"2026-02-08",846,{"week":178,"volume":179},"2026-02-15",1101,{"week":181,"volume":182},"2026-02-22",578,{"week":184,"volume":185},"2026-03-01",518,{"week":187,"volume":188},"2026-03-08",1661,{"week":190,"volume":191},"2026-03-15",1338,{"week":193,"volume":194},"2026-03-22",1480,{"week":196,"volume":197},"2026-03-29",1369,{"week":199,"volume":200},"2026-04-05",1721,{"week":202,"volume":203},"2026-04-12",1378,{"week":205,"volume":206},"2026-04-19",1465,{"week":208,"volume":209},"2026-04-26",1196,{"week":211,"volume":212},"2026-05-03",1337,{"week":214,"volume":215},"2026-05-10",1561,{"week":217,"volume":218},"2026-05-17",1278,{"week":220,"volume":221},"2026-05-24",1184,{"week":223,"volume":224},"2026-05-31",1289,{"week":226,"volume":227},"2026-06-07",1920,{"week":229,"volume":230},"2026-06-14",1835,{"week":232,"volume":227},"2026-06-21",{"week":234,"volume":235},"2026-06-28",2084,{"week":237,"volume":238},"2026-07-05",1711,{"week":240,"volume":241},"2026-07-12",1705,{"week":243,"volume":244},"2026-07-19",1794,{"week":246,"volume":247},"2026-07-26",2118,false,null,{"top":251,"otherBrandCount":30,"otherClickShare":30},[252,255,258],{"brand":253,"clickShare":254},"DO YOU REALLY KNOW YOUR FAMILY?",0.9025000000000001,{"brand":256,"clickShare":257},"DSS Games",0.0532,{"brand":259,"clickShare":260},"JOYWOO",0.0444,[262,273,283,293],{"asin":263,"title":264,"brand":253,"imageUrl":265,"price":266,"rating":267,"reviews":268,"clickShare90":269,"clickShare360":270,"launchDate":271,"amazonUrl":272},"B087CBJ465","Do You Really Know Your Family? Fun Family Game for Kids Teens and Adults","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51MqHmw7rsL.jpg",16.57,4.6,16753,0.8141,0.8397,"2020-04-20","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB087CBJ465",{"asin":274,"title":275,"brand":253,"imageUrl":276,"price":24,"rating":277,"reviews":278,"clickShare90":279,"clickShare360":280,"launchDate":281,"amazonUrl":282},"B0FLVR793S","Do You Really Know Your Family? 2 the Expansion Game for More Family Fun","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51HiGQ9Ej5L.jpg",4.4,120,0.0884,0.1133,"2025-08-09","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FLVR793S",{"asin":284,"title":285,"brand":256,"imageUrl":286,"price":287,"rating":288,"reviews":289,"clickShare90":257,"clickShare360":290,"launchDate":291,"amazonUrl":292},"B0CJMQBDXP","Our Family is So Weird | A Family Card Game to Decide Whos Most Likely To","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41zKmAsPEpL.jpg",18.8,4.5,1426,0.0389,"2023-10-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0CJMQBDXP",{"asin":294,"title":295,"brand":259,"imageUrl":296,"price":25,"rating":297,"reviews":298,"clickShare90":260,"clickShare360":299,"launchDate":300,"amazonUrl":301},"B0B3XNBSL3","JOYWOO Wearable Blanket Hoodie Birthday Gifts for Women Men Mom Oversized Hooded Blanket for Adult Cozy Fuzzy Sherpa Sweatshirt Blanket with Giant Pocket Grey","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4139jIqVOcL.jpg",4.8,1681,0.0081,"2022-06-13","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B3XNBSL3",{"love":303,"hate":374,"returnReasons":414},[304,311,318,325,332,339,346,353,360,367],{"topic":305,"percentOfMentions":306,"verbatims":307},"Fun\u002FEntertainment Experience",0.652,[308,309,310],"Family fun","Fun family game","Fun game",{"topic":312,"percentOfMentions":313,"verbatims":314},"Warmth",0.0876,[315,316,317],"It's cozy, has a soft velvety feel to it and keeps me nice and warm","Warm and comfy i use the pouch for snacks","Super Warm",{"topic":319,"percentOfMentions":320,"verbatims":321},"Gifting Purpose",0.0436,[322,323,324],"Perfect for yourself or a gift","Bought as a gift","Makes a great gift",{"topic":326,"percentOfMentions":327,"verbatims":328},"Ease Of Use",0.036699999999999997,[329,330,331],"Simple and fun","It is very easy to understand","Easy to play",{"topic":333,"percentOfMentions":334,"verbatims":335},"Value For Money",0.026000000000000002,[336,337,338],"Great value for the price in my opinion","Worth the purchase","Well worth it",{"topic":340,"percentOfMentions":341,"verbatims":342},"Advertised Vs Actual Product",0.024700000000000003,[343,344,345],"As advertised","As described","A fun game that brings everyone together",{"topic":347,"percentOfMentions":348,"verbatims":349},"Trivia Games",0.0207,[350,351,352],"The game's engaging questions","Its a really nice mix of questions and cute challenges","Fun game, there are so many fun questions that the kids can ask",{"topic":354,"percentOfMentions":355,"verbatims":356},"Size-Overall",0.0202,[357,358,359],"It is just the right size","the card size is great","Its a one size fits all I believe",{"topic":361,"percentOfMentions":362,"verbatims":363},"Comfort-Overall",0.013999999999999999,[364,365,366],"Comfy and warm","The oversized fit is super comfortable","So super comfortable",{"topic":368,"percentOfMentions":369,"verbatims":370},"Soft Feel",0.013600000000000001,[371,372,373],"Its a very nice over sized blanket and very soft and comfortable","Its soft, thick, and well made","It is very soft to the touch",[375,381,388,395,400,404,409],{"topic":305,"percentOfMentions":376,"verbatims":377},0.2857,[378,379,380],"Its just boring","Not fun","Not the funnest game we have played",{"topic":382,"percentOfMentions":383,"verbatims":384},"Product Condition",0.1429,[385,386,387],"Appears to be a used game","Product was used","Used product",{"topic":389,"percentOfMentions":390,"verbatims":391},"Smell",0.1309,[392,393,394],"Very bad chemical smell","Smelled really bad","Had a gross plasticy smell when opened",{"topic":333,"percentOfMentions":396,"verbatims":397},0.07139999999999999,[398,399],"Paying $20 for a one-time-use game is a little disappointing","Not worth it",{"topic":401,"percentOfMentions":396,"verbatims":402},"Material Quality",[403],"The material is crappy",{"topic":405,"percentOfMentions":406,"verbatims":407},"Leak-Proof",0.023799999999999998,[408],"the cards spilled out",{"topic":410,"percentOfMentions":411,"verbatims":412},"Grip",0.0179,[413],"It easily slips on",[415,417,419,421,423,425,427,430,432,434],{"reason":305,"pct":416},0.225,{"reason":354,"pct":418},0.1818,{"reason":340,"pct":420},0.1545,{"reason":333,"pct":422},0.0909,{"reason":382,"pct":424},0.0886,{"reason":319,"pct":426},0.0591,{"reason":428,"pct":429},"Defective Material\u002FParts",0.0341,{"reason":401,"pct":431},0.029500000000000002,{"reason":347,"pct":433},0.0182,{"reason":435,"pct":369},"Functionality-Overall",[437,442,447,452,456,461,465,469,474,479],{"term":438,"volume":439,"growthQoq":440,"conversionRate":441},"do you really know your family game",54755,-0.0219,0.0777,{"term":443,"volume":444,"growthQoq":445,"conversionRate":446},"how well do you know your family game",29217,0.013,0.0839,{"term":448,"volume":449,"growthQoq":450,"conversionRate":451},"do you really know your family",15323,0.0891,0.1065,{"term":453,"volume":454,"growthQoq":455,"conversionRate":30},"game night gift basket",38346,-0.4894,{"term":457,"volume":458,"growthQoq":459,"conversionRate":460},"family game night gift basket",39000,-0.5501,0.0021,{"term":462,"volume":463,"growthQoq":464,"conversionRate":30},"parent gifts",54303,-0.0157,{"term":466,"volume":467,"growthQoq":468,"conversionRate":30},"gifts for family with kids",29263,0.0714,{"term":470,"volume":471,"growthQoq":472,"conversionRate":473},"family gifts for kids and adults",77784,-0.4764,0.0009,{"term":475,"volume":476,"growthQoq":477,"conversionRate":478},"do you know your family game",8168,-0.0742,0.1105,{"term":480,"volume":481,"growthQoq":482,"conversionRate":483},"how well do you know your family",6518,-0.216,0.0845,[485,492,497,502,507,513],{"title":486,"href":487,"score":488,"verdict":489,"marketSize":490,"growth90":491},"halloween crafts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fhalloween-crafts",70,"watch",317041.86,4.0766,{"title":493,"href":494,"score":488,"verdict":489,"marketSize":495,"growth90":496},"trading card storage box","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ftrading-card-storage-box",2496184.74,-0.0401,{"title":498,"href":499,"score":488,"verdict":489,"marketSize":500,"growth90":501},"camping crafts","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fcamping-crafts",32476.88,3.3381,{"title":503,"href":504,"score":488,"verdict":489,"marketSize":505,"growth90":506},"fathers day crafts for kids","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ffathers-day-crafts-for-kids",71643.72,13.6472,{"title":508,"href":509,"score":488,"verdict":510,"marketSize":511,"growth90":512},"top loader storage","\u002Fresearch\u002Fus\u002Ftoys-games\u002Ftop-loader-storage","launch",1317420.17,0.0543,{"title":514,"href":515,"score":488,"verdict":489,"marketSize":516,"growth90":517},"kpop dolls","\u002Fresearch\u002Fus\u002Ftoys-games\u002Fkpop-dolls",3441271.88,-0.1486,[519,526,533,540,547,554,561,568,575,582,589,596,603,606,613,620,627,634,641,648],{"nodeId":520,"label":521,"slug":522,"href":523,"nichesTracked":524,"marketSizeTotal":525},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":527,"label":528,"slug":529,"href":530,"nichesTracked":531,"marketSizeTotal":532},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":534,"label":535,"slug":536,"href":537,"nichesTracked":538,"marketSizeTotal":539},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":541,"label":542,"slug":543,"href":544,"nichesTracked":545,"marketSizeTotal":546},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":548,"label":549,"slug":550,"href":551,"nichesTracked":552,"marketSizeTotal":553},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":555,"label":556,"slug":557,"href":558,"nichesTracked":559,"marketSizeTotal":560},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":562,"label":563,"slug":564,"href":565,"nichesTracked":566,"marketSizeTotal":567},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":569,"label":570,"slug":571,"href":572,"nichesTracked":573,"marketSizeTotal":574},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":576,"label":577,"slug":578,"href":579,"nichesTracked":580,"marketSizeTotal":581},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":583,"label":584,"slug":585,"href":586,"nichesTracked":587,"marketSizeTotal":588},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":590,"label":591,"slug":592,"href":593,"nichesTracked":594,"marketSizeTotal":595},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":597,"label":598,"slug":599,"href":600,"nichesTracked":601,"marketSizeTotal":602},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":604,"marketSizeTotal":605},3143,1662205212,{"nodeId":607,"label":608,"slug":609,"href":610,"nichesTracked":611,"marketSizeTotal":612},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":614,"label":615,"slug":616,"href":617,"nichesTracked":618,"marketSizeTotal":619},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":621,"label":622,"slug":623,"href":624,"nichesTracked":625,"marketSizeTotal":626},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":628,"label":629,"slug":630,"href":631,"nichesTracked":632,"marketSizeTotal":633},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":635,"label":636,"slug":637,"href":638,"nichesTracked":639,"marketSizeTotal":640},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":642,"label":643,"slug":644,"href":645,"nichesTracked":646,"marketSizeTotal":647},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":649,"label":650,"slug":651,"href":652,"nichesTracked":37,"marketSizeTotal":653},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",78675]