---
title: "Gon Figure — $30K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/gon-figure"
last_updated: "2026-08-08T17:20:34.273Z"
locale: en
meta:
description: "Niche score 35/100 · $30K/yr market · 53K searches/yr · $41.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $30K/yr market · 53K searches/yr · $41.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gon Figure — $30K/yr Amazon US Niche (2026) - Flapen"
---
# **gon figure**
**Skip it**
A small market ($30K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 31Conversion 17Competition 31Returns 78Price range 94Avg price 95Brand share 15Review moat 55Quality gap 16
**Avg price**
**Incredible****$41.20**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.95–$84.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,310.78**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+5.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$30K**
$30K/yr · 53K searches
According to Flapen's Amazon United States niche tracking, gon figure is a $30K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 35/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gon figure market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$31K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#5,847**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **33%**
- **Out of stock**
- **6.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**153**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**4%**
- TAMASHII NATIONS60% - Banpresto22% - Funko5% - ABYSTYLE4% - Jada3% - Bioworld3% - Open — no brand owns it (2 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 30 weeks — +5.0% search growth over the last 90 days.
1K600Spike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/toys-games/gon-figure/trend)
## **Top gon figure search terms**
- **gon figure**20K/yr+11.6%0.6% conv. - **sh figuarts hunter x hunter**6K/yr-2.3%0.7% conv. - **shf gon**6K/yr+9.0%0.8% conv. - **gon freecss**5K/yr+20.9%0.3% conv. - **gon hunter x hunter**5K/yr+11.6%0.8% conv. - **gon shf**3K/yr-14.6%1.5% conv. - **sh figuarts gon**4K/yr-12.6%0.4% conv. - **gon sh figuarts**3K/yr-31.4%0.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/gon-figure/search-terms)
## **Top gon figure products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TAMASHII NATIONS - Hunter x Hunter - Gon S.H.Figuarts Action Figure**TAMASHII NATIONS**$63.36**4.7★212 rev](https://www.amazon.com/dp/B0DPGYW8B7) [2**TAMASHII NATIONS - Hunter x Hunter - Killua S.H.Figuarts Action Figure**TAMASHII NATIONS**$64.42**4.8★221 rev](https://www.amazon.com/dp/B0DPGYVVTF) [3**TAMASHII NATIONS - Hunter x Hunter - Kurapika S.H.Figuarts Action Figure**TAMASHII NATIONS**$84.38**4.7★212 rev](https://www.amazon.com/dp/B0FNQKL9QY) [4**Banpresto - Hunter x Hunter - Gon (G.I.Arc) Figure**Banpresto**$27.20**5.0★8 rev](https://www.amazon.com/dp/B0G122ZQR9) [5**TAMASHII NATIONS - Hunter x Hunter - Leorio S.H.Figuarts Action Figure**TAMASHII NATIONS**$82.18**4.7★212 rev](https://www.amazon.com/dp/B0FNQ9Z4NQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Thunder Tech Hunter x Hunter - Killua Grandista Figure**Thunder Tech**$35.20**14 rev6mo ago](https://www.amazon.com/dp/B0GK7G4DQR) [**Banpresto - Hunter x Hunter - Gon (G.I.Arc) Figure**Banpresto**$27.20**8 rev6mo ago](https://www.amazon.com/dp/B0G122ZQR9) [**Banpresto - Hunter x Hunter - Curarpikt Grandista Figure**Banpresto**$32.02**13 rev8mo ago](https://www.amazon.com/dp/B0G1VYRVTP) [**Banpresto - Hunter x Hunter - Killua Grandista Figure**Banpresto**$33.96**9 rev8mo ago](https://www.amazon.com/dp/B0G1VTJ7MG) [**TAMASHII NATIONS - Hunter x Hunter - Kurapika S.H.Figuarts Action Figure**TAMASHII NATIONS**$84.38**212 rev11mo ago](https://www.amazon.com/dp/B0FNQKL9QY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hunter x Hunter Gon Freecss Adult Cloud Wash Short Sleeve Tee-XL**Bioworld**$16.64**5.0★**▲ 313%**](https://www.amazon.com/dp/B0F2JC1W8L) [**Banpresto - Hunter x Hunter - Curarpikt Grandista Figure**Banpresto**$32.02**4.6★**▲ 239%**](https://www.amazon.com/dp/B0G1VYRVTP) [**Banpresto - Hunter x Hunter - Gon (G.I.Arc) Figure**Banpresto**$27.20**5.0★**▲ 211%**](https://www.amazon.com/dp/B0G122ZQR9) [**Thunder Tech Hunter x Hunter - Killua Grandista Figure**Thunder Tech**$35.20**4.9★**▲ 193%**](https://www.amazon.com/dp/B0GK7G4DQR) [**Banpresto - Hunter x Hunter - Killua Grandista Figure**Banpresto**$33.96**5.0★**▲ 192%**](https://www.amazon.com/dp/B0G1VTJ7MG)
**~~View all trending →~~**
## **What buyers say about gon figure**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**38%
*“Overall, Im very satisfied with the purchase and would recommend it to any Hunter x Hunter fan”*
**Collectibles**18%
*“Is an excellent collectible”*
**Gifting Purpose**11%
*“It was a great gift my son really liked it alot”*
**Size-Overall**9%
*“Huge and perfect”*
**Value For Money**6%
*“I like the collection and great price”*
**Design-Overall**4%
*“the accessories were good for the character”*
**Brightness/Shine/Glow**3%
*“Very good amount of faces a bit of shine to the figure”*
**Durability**3%
*“Its not gonna break easily”*
**Advertised Vs Actual Product**3%
*“Item is exactly as described and looks great”*
**Instructions/User Manual/Troubleshooting**2%
*“the details were spot on”*
### **What buyers complain about **
**Defective Material/Parts**19%
*“Pieces on this model aren't done well”*
**Choking**13%
*“Figure is fragile beware of choking hazards”*
**Grip**13%
*“I only complaint is probably that the hands it sounds like the pegs are gonna snap”*
**Size-Overall**13%
*“Very big figure”*
**Display-Overall**13%
*“those who like the box on display be careful”*
**Durability**10%
*“Mine broke within minutes of unboxing”*
**Strength**10%
*“Wrist pegs are extremely fragile”*
**Functionality-Overall**6%
*“Pieces on this model aren't done well”*
### **Top return reasons **
**Defective Material/Parts**27%
**Size-Overall**18%
**Value For Money**17%
**Advertised Vs Actual Product**9%
**Add-Ons/Attachments**6%
**Color**3%
**Gifting Purpose**2%
**Functionality-Overall**2%
**Quality-Overall**2%
**Product Condition**2%
## **Common questions**
- **Is gon figure profitable to sell on Amazon United States?**
- The niche generates $30K/yr across 18 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Skip it (35/100).
- **How competitive is the gon figure niche?**
- 8 brands and 153 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in gon figure?**
- Top complaints mined from reviews: Defective Material/Parts, Choking, Grip. The return rate is 1.8%.
- **What does it cost to enter the gon figure niche?**
- Listings span $13.95–$84.38; the average listing price is $41.20 (sweet spot $15–$100). The average incumbent carries 1,311 reviews — the moat a new listing must climb.
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