---
title: "Gohan — $55K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/gohan"
last_updated: "2026-08-08T18:11:46.741Z"
locale: en
meta:
description: "Niche score 39/100 · $55K/yr market · 170K searches/yr · $39.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $55K/yr market · 170K searches/yr · $39.67 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gohan — $55K/yr Amazon US Niche (2026) - Flapen"
---
# **gohan**
**Skip it**
Weak search conversion (0.8%) — this niche doesn't clear our bar today.
Market size 14Growth 27Conversion 10Competition 70Returns 67Price range 47Avg price 95Brand share 30Review moat 46Quality gap 21
**Avg price**
**Incredible****$39.67**
avg listing price — sweet spot $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Price range**
**Okay****$12.83–$193.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,929.06**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$55K**
$55K/yr · 170K searches
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, gohan is a $55K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 39/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gohan market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$60K–$79K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#19,178**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **39%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **—flat
**Sellers**
**245**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 84%
**Open market**
**7%**
- DRAGON STARS SERIES24% - Banpresto21% - TAMASHII NATIONS17% - Funko16% - Bioworld8% - Limit Breaker Series6% - Open — no brand owns it (3 brands, 7%)
## **Demand**
Weekly Amazon search volume, last 51 weeks — +1.5% search growth over the last 90 days.
8K6KBlack Friday '25Holiday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/toys-games/gohan/trend)
## **Top gohan search terms**
- **gohan action figure**61K/yr+7.1%0.8% conv. - **gohan**49K/yr-1.4%0.3% conv. - **gohan figure**28K/yr-13.2%0.5% conv. - **future gohan**10K/yr+30.7%0.1% conv. - **gohan statue**8K/yr+8.3%0.5% conv. - **future gohan figure**6K/yr-18.9%0.2% conv. - **dragon ball z gohan**5K/yr+15.9%0.7% conv. - **super saiyan 2 gohan**4K/yr-5.2%0.5% conv. [**All search terms **](https://flapen.com/research/us/toys-games/gohan/search-terms)
## **Top gohan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$5K15%$8K20%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! Keychain: Dragon Ball Z- Gohan with Sword**Funko**$12.83**4.7★186 rev](https://www.amazon.com/dp/B08SVTF7JW) [2**TAMASHII NATIONS - Dragon Ball Z - Super Saiyan Son Gohan -The Warrior who Surpassed Goku- S.H.Figuarts Action Figure**TAMASHII NATIONS**$63.78**4.8★653 rev](https://www.amazon.com/dp/B0CNJVNH88) [3**Dragon Ball Super - Dragon Stars - Ultimate Gohan (Super Hero) 6.5 Action Figure**DRAGON STARS SERIES**$22.31**4.7★6,088 rev](https://www.amazon.com/dp/B0BNKMW412) [4**Dragon Ball Super - Dragon Stars - Son Gohan Beast (Super Hero) 6.5 Action Figure**DRAGON STARS SERIES**$22.96**4.7★6,088 rev](https://www.amazon.com/dp/B0C2JQMZL7) [5**Limit Breaker Series - Dragon Ball Super - Limit Breaker - 12 Gohan Beast Action Figure**Limit Breaker Series**$18.82**4.7★11,936 rev](https://www.amazon.com/dp/B0C2V51JKM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Banpresto - Dragon Ball Z - Super Saiyan Son Gohan (vs Dabura) Match Makers Figure**Banpresto**$24.46**17 rev11mo ago](https://www.amazon.com/dp/B0F63JDPCH) [**Banpresto - Dragon Ball Z - Son Gohan III Gxmateria Figure**Banpresto**$27.08**31 rev11mo ago](https://www.amazon.com/dp/B0F29MRPXP) [**TAMASHII NATIONS - Dragon Ball Z - Super Saiyan Son Goku (The Games Begin) S.H.Figuarts Action Figure**TAMASHII NATIONS**$37.03**616 rev1y ago](https://www.amazon.com/dp/B0DX8GTJKB) [**Dragon Stars Series - Dragon Ball Super - Super Saiyan 2 Gohan vs. Cell Battle Pack Action Figure Set**DRAGON STARS SERIES**$37.69**370 rev1y ago](https://www.amazon.com/dp/B0F6ZFM487) [**Banpresto - Dragon Ball Z - Ultimate Gohan (VS Majin Buu) Match Makers Figure**Banpresto**$25.31**30 rev1y ago](https://www.amazon.com/dp/B0DLWJ47CW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dragon Ball Z Gohan Super Saiyan Group Pose Mens White T-Shirt-Large**Bioworld**$19.93**4.8★**▲ 238%**](https://www.amazon.com/dp/B09XBSMSRB) [**Dragon Ball Z Mens Slides Goku Vegeta Gohan Slip On Comfort Slides (DBZ Orange 12/13)**Dragon Ball Z**$38.28**4.6★**▲ 228%**](https://www.amazon.com/dp/B0DLL9L1T4) [**Funko Pop! Keychain: Dragon Ball Z- Gohan with Sword**Funko**$12.83**4.7★**▲ 124%**](https://www.amazon.com/dp/B08SVTF7JW) [**Dragon Ball Super - Dragon Stars - Ultimate Gohan (Super Hero) 6.5 Action Figure**DRAGON STARS SERIES**$22.31**4.7★**▲ 43%**](https://www.amazon.com/dp/B0BNKMW412) [**TAMASHII NATIONS - Dragon Ball Z - Super Saiyan Son Goku (The Games Begin) S.H.Figuarts Action Figure**TAMASHII NATIONS**$37.03**4.5★**▲ 28%**](https://www.amazon.com/dp/B0DX8GTJKB)
**~~View all trending →~~**
## **What buyers say about gohan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Great quality”*
**Collectibles**23%
*“My grandson loves this toy it goes with his collection”*
**Value For Money**7%
*“Well detailed figure for the price”*
**Fun/Entertainment Experience**6%
*“Truly enjoyable action figure”*
**Design-Overall**5%
*“I am beyond impressed with the craftsmanship”*
**Advertised Vs Actual Product**5%
*“Just as described”*
**Size-Overall**4%
*“Great product and good size”*
**Engraving/Paint/Sublimation**3%
*“The paint job is wonderful”*
**Gifting Purpose**3%
*“This item was a Christmas gift for on of my grandsons”*
**Add-Ons/Attachments**2%
*“sooo much accessories”*
### **What buyers complain about **
**Size-Overall**15%
*“it is super loose”*
**Durability**14%
*“mine began to loosen after only a few minutes”*
**Quality-Overall**13%
*“Poor quality control”*
**Add-Ons/Attachments**8%
*“Bad accessories”*
**Ease Of Use**6%
*“the faceplates which is pretty frustrating to deal with”*
**Advertised Vs Actual Product**6%
*“Looks can be deceiving”*
**Design-Overall**5%
*“this is a major design flaw that needs to be fixed”*
**Connectivity-Overall**4%
*“Some of the hands didn't connect securely”*
**Balance/Stability**4%
*“the stand for him to stay upright is warped”*
**Fun/Entertainment Experience**4%
*“my grandson lost interest in playing with it after 5 minutes of struggling to keep the legs on”*
### **Top return reasons **
**Defective Material/Parts**25%
**Size-Overall**19%
**Value For Money**17%
**Advertised Vs Actual Product**8%
**Product Condition**4%
**Durability**3%
**Quality-Overall**3%
**Add-Ons/Attachments**3%
**Grip**2%
**Balance/Stability**2%
## **Common questions**
- **Is gohan profitable to sell on Amazon United States?**
- The niche generates $55K/yr across 33 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the gohan niche?**
- 9 brands and 245 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in gohan?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.3%.
- **What does it cost to enter the gohan niche?**
- Listings span $12.83–$193.39; the average listing price is $39.67 (sweet spot $15–$100). The average incumbent carries 1,929 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)