---
title: "God of War Merch — $107K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/god-of-war-merch"
last_updated: "2026-08-08T16:39:19.744Z"
locale: en
meta:
description: "Niche score 41/100 · $107K/yr market · 344K searches/yr · $44.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $107K/yr market · 344K searches/yr · $44.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "God of War Merch — $107K/yr Amazon US Niche (2026) - Flapen"
---
# **god of war merch**
**Skip it**
Weak search conversion (0.7%) — this niche doesn't clear our bar today.
Market size 26Growth 19Conversion 9Competition 44Returns 89Price range 56Avg price 95Brand share 43Review moat 72Quality gap 24
**Avg price**
**Incredible****$44.58**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****600.81**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$9.93–$162.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$107K**
$107K/yr · 344K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, god of war merch is a $107K/yr Amazon United States market (344K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **god of war merch market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$111K–$134K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#3,188**
- **Page quality**
- **0%**
- **Prime**
- **71%**
- **Sponsored**
- **33%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**98**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**16%**
- PlayStation40% - NECA22% - REOZIGN7% - MDM King Tools6% - 4D Build6% - McFarlane Toys5% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 78 weeks — -12.4% search growth over the last 90 days.
25K15KSpike '25Holiday '25Spike '26Prime Day '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Feb, Mar · busiest ÷ quietest = 21.0×
[**Open Trend **](https://flapen.com/research/us/toys-games/god-of-war-merch/trend)
## **Top god of war merch search terms**
- **kratos action figure**90K/yr-11.4%0.4% conv. - **kratos**76K/yr-15.3%0.3% conv. - **god of war merch**53K/yr-4.7%0.6% conv. - **god of war action figure**30K/yr-16.0%0.7% conv. - **god of war figure**25K/yr-9.7%0.6% conv. - **kratos figure**21K/yr-18.0%0.4% conv. - **kratos statue**8K/yr-23.0%0.1% conv. - **god of war toys**8K/yr-20.9%0.4% conv. - **god of war merchandise**9K/yr+2.9%0.4% conv. - **kratos action figures**5K/yr-7.1%0.3% conv. [**All search terms **](https://flapen.com/research/us/toys-games/god-of-war-merch/search-terms)
## **Top god of war merch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$11K15%$16K20%$21K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PlayStation God of War Ragnarok 6 Atreus Action Figure with 4 Accessories The Shapes Collection for PS5 Fans & Collectors Ages 17+**PlayStation**$10.39**4.7★2,279 rev](https://www.amazon.com/dp/B0CT8LWV74) [2**NECA God of War 3 Ultimate Kratos Action Figure (7 Scale)**NECA**$148.01**4.6★211 rev](https://www.amazon.com/dp/B014X7LX24) [3**PlayStation God of War Ragnark 6 Kratos Action Figure with 5 Accessories The Shapes Collection for PS5 Fans & Collectors Ages 17+**PlayStation**$27.80**4.7★2,279 rev](https://www.amazon.com/dp/B0CT8M17JV) [4**NECA God of War (2018) - 7 Scale Action Figure - Kratos**NECA**$76.19**4.6★989 rev](https://www.amazon.com/dp/B078WXQS85) [5**REOZIGN Ragnarok Figure Kratos and Atreus Action Figures 20cm/7.9inch PVC Game Character Figurine Statue Decoration Toy Collectible Gift**REOZIGN**$63.23**3.8★51 rev](https://www.amazon.com/dp/B0BGHYMDN5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**McFarlane Toys-God of War Kratos (God of War Ragnarok) 7in Deluxe Action Figure**McFarlane Toys**$56.76**0 rev3w ago](https://www.amazon.com/dp/B0GLR1K8TR) [**MDM_KT | God of Wars Blades of Chaos God of Wars GOW Blades of Chaos Sword Twin Blades Sword Kraatos Cosplay Prop 1:1 Replic Viking Gifts Men Gift for Him**MDM King Tools**$162.04**0 rev7mo ago](https://www.amazon.com/dp/B0GBCBVZCL) [**McFarlane Toys- Doom: The Dark Ages Doom Slayer (Phalanx Skin) 7in Action Figure**McFarlane Toys**$27.29**181 rev10mo ago](https://www.amazon.com/dp/B0F2GC1ZKB) [**4D Build God of War Kratos 3D Model Kit PlayStation Game Desk Dcor Adult Puzzles Building Toys 3D Puzzles for Adults & Teens 150 Pieces for Ages 12 & Up**4D Build**$20.10**34 rev1y ago](https://www.amazon.com/dp/B0DSCFQ52V) [**Rinat Kratos-Prime Goalkeeper Gloves Super Softy XP Latex | Negative Cut | Impact-Absorbing | Adjustable Strap | Elastic Wristband | Breathable & Durable (Black 9)**Rinat**$52.89**79 rev1y ago](https://www.amazon.com/dp/B0DJ1QKJZ5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**McFarlane Toys-God of War Kratos (God of War Ragnarok) 7in Deluxe Action Figure**McFarlane Toys**$56.76**0.0★**▲ 366%**](https://www.amazon.com/dp/B0GLR1K8TR) [**God of War Art Fan Black T Shirt (Large)**TeeINKS**$14.48**4.6★**▲ 211%**](https://www.amazon.com/dp/B07CHYZFZF) [**NECA - Assassins Creed: Revelations 7 Scale Action Figure - Ezio Auditore**NECA**$26.52**4.9★**▲ 210%**](https://www.amazon.com/dp/B0CT918C8M) [**MDM_KT | God of Wars Blades of Chaos God of Wars GOW Blades of Chaos Sword Twin Blades Sword Kraatos Cosplay Prop 1:1 Replic Viking Gifts Men Gift for Him**MDM King Tools**$162.04**0.0★**▲ 210%**](https://www.amazon.com/dp/B0GBCBVZCL) [**PlayStation The Last of US 2-Pack 6 Joel & Ellie Action Figures with 19 Accessories The Shapes Collection for PS5 Fans & Collectors Ages 17+**PlayStation**$48.30**4.7★**▲ 175%**](https://www.amazon.com/dp/B0CT8NBQF7)
**~~View all trending →~~**
## **What buyers say about god of war merch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Great quality and easy to assemble as long as you follow the directions”*
**Value For Money**16%
*“Great for the price”*
**Collectibles**9%
*“Decent figure for a collectible”*
**Gifting Purpose**5%
*“Its an awesome gift for those who are”*
**Size-Overall**5%
*“The sizing is accurate”*
**Design-Overall**4%
*“Kratos and atreus look awesome”*
**Chain/Key Quality**4%
*“Nice Keychain”*
**Material Quality**4%
*“I like the material it's made out of”*
**Display-Overall**3%
*“it looks awesome on display”*
**Advertised Vs Actual Product**3%
*“accurate to listing”*
### **What buyers complain about **
**Quality-Overall**19%
*“The quality of this toy is pretty bad”*
**Value For Money**11%
*“maybe get the black ring replaced or a credit this item was not cheap”*
**Size-Overall**10%
*“the females foot was completely loose”*
**Adjustability/Rotatability/Reclining**6%
*“Adjusting the pose is not easy”*
**Product Condition**6%
*“yet received USED one”*
**Design-Overall**6%
*“Horrible design choices”*
**Assembly/Installation**3%
*“items are so hard to assemble”*
**Weight Heavy**3%
*“is heavier than I expected”*
**Degree Of Motion**3%
*“He aint moving”*
**Functionality-Overall**3%
*“For all that Doomguy can do in his games this figure cant do anything”*
### **Top return reasons **
**Defective Material/Parts**17%
**Value For Money**14%
**Size-Overall**12%
**Quality-Overall**12%
**Advertised Vs Actual Product**9%
**Product Condition**5%
**Durability**5%
**Degree Of Motion**3%
**Handle Quality**3%
**Color**3%
## **Common questions**
- **Is god of war merch profitable to sell on Amazon United States?**
- The niche generates $107K/yr across 21 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the god of war merch niche?**
- 14 brands and 98 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in god of war merch?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Size-Overall. The return rate is 1.3%.
- **When does demand for god of war merch peak?**
- Demand peaks in Feb–Mar; the busiest month runs 21.0× the quietest.
- **What does it cost to enter the god of war merch niche?**
- Listings span $9.93–$162.04; the average listing price is $44.58 (sweet spot $15–$100). The average incumbent carries 601 reviews — the moat a new listing must climb.
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