---
title: "Go Fish — $499K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/go-fish"
last_updated: "2026-08-08T18:11:52.347Z"
locale: en
meta:
description: "Niche score 45/100 · $499K/yr market · 521K searches/yr · $9.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $499K/yr market · 521K searches/yr · $9.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Go Fish — $499K/yr Amazon US Niche (2026) - Flapen"
---
# **go fish**
**Skip it**
Prices mostly outside the sweet spot ($7.05–$12.85) — this niche doesn't clear our bar today.
Market size 60Growth 21Conversion 87Competition 25Returns 96Price range 0Avg price 30Brand share 55Review moat 40Quality gap 18
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$499K**
$499K/yr · 521K searches
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,529.76**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$9.60**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-8.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Price range**
**Bad****$7.05–$12.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, go fish is a $499K/yr Amazon United States market (521K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 31, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **go fish market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$480K–$576K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#355**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **2.1%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**49**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**21%**
- Continuum Games25% - rokt&razo14% - Arizona GameCo13% - Etyishe12% - LotFancy9% - Regal Games7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/toys-games/go-fish/trend)
## **Top go fish search terms**
- **go fish card game**227K/yr-8.1%9.1% conv. - **go fish**149K/yr-5.6%6.1% conv. - **go fish card game for kids 4-8**62K/yr-8.6%9.1% conv. - **go fish for toddlers 2-4 years**30K/yr-20.3%8.2% conv. - **go fish cards**18K/yr+12.9%5.0% conv. - **go fish game**16K/yr-16.5%4.8% conv. - **go fish card game for kids**7K/yr-28.2%8.9% conv. - **gold fish card game**3K/yr-15.9%5.1% conv. - **kids go fish card game**3K/yr-30.1%8.6% conv. - **go fish game for kids**4K/yr-13.0%8.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/go-fish/search-terms)
## **Top go fish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$50K20%$100K30%$150K40%$200K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Continuum Games Go Fish Classic Card Game Fun**Continuum Games**$9.59**4.8★2,856 rev](https://www.amazon.com/dp/B078Y4G8YG) [2**Upgraded Kids Card Games Pack 6 Decks Go Fish Old Maid Crazy Eights Memory Match Slap Jack War Playing Cards Easter Basket Stuffers Stocking Stuffers**rokt&razo**$10.98**4.8★989 rev](https://www.amazon.com/dp/B0D3C7TTBC) [3**GO FISH Untamed Oceans a Go Fish Card Game for Kids 4-8 and Up Play Old Maid and Slap Jack with Same Deck Easy to Learn Family Board Game Night and Classroom Party Fun Great Gift Idea**Arizona GameCo**$7.25**4.7★2,265 rev](https://www.amazon.com/dp/B072LNXSFW) [4**LotFancy Card Games for Kids 6 Decks Go Fish Old Maid Crazy Eights Memory Match Slap Jack Animal Playing Cards Easter Basket Stuffers Stocking Stuffers Birthday Gifts**LotFancy**$10.56**4.7★1,854 rev](https://www.amazon.com/dp/B091DLZ7X4) [5**Card Games Go Fish Old Maid Card Game for Kids Toddler 2 Decks of Classic Fun Card Game for Game Nights and Family Gatherings Great Gifts for Birthday Christmas Stocking Stuffers (Go Fish&Old Maid)**Etyishe**$7.54**4.8★265 rev](https://www.amazon.com/dp/B0DGQ8J1JT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bicycle Disney Pixar 3-in-1 Card Games Old Maid Go Fish Memory Kids Ages 4**Bicycle**$7.64**130 rev11mo ago](https://www.amazon.com/dp/B0FPGS7RR7) [**Cottage Door Press Totally Awesome Go Fish Kawaii Card Game for Kids with 48 Adorable Food Character Cards for 2 to 4 Players**Cottage Door Press**$8.97**35 rev11mo ago](https://www.amazon.com/dp/B0FN5WVVGF) [**Go F Yourself! Grown Up Go Fish Card Game Funny Gag Gift Card Deck**Go Fuck Yourself**$12.65**2,714 rev1y ago](https://www.amazon.com/dp/B0FMGJSSXT) [**Card Games Go Fish Old Maid Card Game for Kids Toddler 2 Decks of Classic Fun Card Game for Game Nights and Family Gatherings Great Gifts for Birthday Christmas Stocking Stuffers (Go Fish&Old Maid)**Etyishe**$7.54**265 rev1y ago](https://www.amazon.com/dp/B0DGQ8J1JT) [**Etyishe Card Games for Kids Toddlers Go Fish Old Maid Slap Jack and Memory Match 4 Decks in 1 Pack Fun Educational Gard Games for Family Game Night Table Games Great Stocking Stuffers**Etyishe**$9.52**319 rev1y ago](https://www.amazon.com/dp/B0DFHCB9TG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cottage Door Press Totally Awesome Go Fish Kawaii Card Game for Kids with 48 Adorable Food Character Cards for 2 to 4 Players**Cottage Door Press**$8.97**4.9★**▲ 283%**](https://www.amazon.com/dp/B0FN5WVVGF) [**Regal Games - Go Fish Garbage Monsters Highway Hunt Card Games Set - Family-Friendly Fun Card Games - Search & Find Matching Counting - Ages 3+ - Includes Game Cards & Instructions - 3 Pack**Regal Games**$8.97**4.7★**▲ 249%**](https://www.amazon.com/dp/B0BWKTGR93) [**Etyishe Card Games for Kids Toddlers Go Fish Old Maid Slap Jack and Memory Match 4 Decks in 1 Pack Fun Educational Gard Games for Family Game Night Table Games Great Stocking Stuffers**Etyishe**$9.52**4.7★**▲ 43%**](https://www.amazon.com/dp/B0DFHCB9TG) [**Card Games Go Fish Old Maid Card Game for Kids Toddler 2 Decks of Classic Fun Card Game for Game Nights and Family Gatherings Great Gifts for Birthday Christmas Stocking Stuffers (Go Fish&Old Maid)**Etyishe**$7.54**4.8★**▲ 39%**](https://www.amazon.com/dp/B0DGQ8J1JT) [**Go F Yourself! Grown Up Go Fish Card Game Funny Gag Gift Card Deck**Go Fuck Yourself**$12.65**4.5★**▲ 37%**](https://www.amazon.com/dp/B0FMGJSSXT)
**~~View all trending →~~**
## **What buyers say about go fish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**65%
*“Fun for all”*
**Value For Money**5%
*“Good Deal”*
**Quality-Overall**5%
*“Great quality cards”*
**Gifting Purpose**4%
*“Makes for a great gift”*
**Ease Of Use**3%
*“Easy to use”*
**Trivia Games**3%
*“Absolutely hilarious fantastic game”*
**Collectibles**2%
*“Good card”*
**Advertised Vs Actual Product**1%
*“As advertised”*
**Color**1%
*“bright colors”*
**Durability**1%
*“They actually hold up well”*
### **What buyers complain about **
**Fun/Entertainment Experience**21%
*“Boring”*
**Size-Overall**8%
*“Card bigger than regular cards”*
**Battery Inclusion**6%
*“It doesnt come with a battery”*
**Quality-Overall**6%
*“the Card Quality is a Bit Flimsy”*
**Durability**5%
*“BROKEN AFTER 1 USE”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Gifting Purpose**3%
*“Not a good gift item”*
**Value For Money**3%
*“Cheap”*
**Defective Material/Parts**3%
*“Defective Parts”*
**Developmental Needs**2%
*“is not appropriate for little children”*
### **Top return reasons **
**Battery Inclusion**14%
**Size-Overall**13%
**Advertised Vs Actual Product**13%
**Functionality-Overall**10%
**Value For Money**10%
**Defective Material/Parts**10%
**Quality-Overall**5%
**Fun/Entertainment Experience**3%
**Gifting Purpose**3%
**Mechanism Issues**2%
## **Common questions**
- **Is go fish profitable to sell on Amazon United States?**
- The niche generates $499K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the go fish niche?**
- 15 brands and 49 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in go fish?**
- Top complaints mined from reviews: Fun/Entertainment Experience, Size-Overall, Battery Inclusion. The return rate is 0.9%.
- **When does demand for go fish peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the go fish niche?**
- Listings span $7.05–$12.85; the average listing price is $9.60 (sweet spot $15–$100). The average incumbent carries 2,530 reviews — the moat a new listing must climb.
## **Related niches in Toys & Games**
- 70 [**halloween crafts**](https://flapen.com/research/us/toys-games/halloween-crafts)$317K/yr+407.7%**Worth a look**- 70 [**trading card storage box**](https://flapen.com/research/us/toys-games/trading-card-storage-box)$2.5M/yr-4.0%**Worth a look**- 70 [**camping crafts**](https://flapen.com/research/us/toys-games/camping-crafts)$32K/yr+333.8%**Worth a look**- 70 [**fathers day crafts for kids**](https://flapen.com/research/us/toys-games/fathers-day-crafts-for-kids)$72K/yr>1,000%**Worth a look**- 70 [**top loader storage**](https://flapen.com/research/us/toys-games/top-loader-storage)$1.3M/yr+5.4%**Launch it**- 70 [**kpop dolls**](https://flapen.com/research/us/toys-games/kpop-dolls)$3.4M/yr-14.9%**Worth a look**[**All Toys & Games niches **](https://flapen.com/research/us/toys-games)