---
title: "Glow in the Dark Chalk — $35K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/toys-games/glow-in-the-dark-chalk"
last_updated: "2026-08-08T16:39:45.854Z"
locale: en
meta:
description: "Niche score 43/100 · $35K/yr market · 64K searches/yr · $14.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $35K/yr market · 64K searches/yr · $14.11 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Glow in the Dark Chalk — $35K/yr Amazon US Niche (2026) - Flapen"
---
# **glow in the dark chalk**
**Skip it**
A small market ($35K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 52Conversion 49Competition 25Returns 94Price range 45Avg price 68Brand share 32Review moat 25Quality gap 53
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.11**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+23.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$0.98–$26.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****4,239.87**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$35K**
$35K/yr · 64K searches
According to Flapen's Amazon United States niche tracking, glow in the dark chalk is a $35K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glow in the dark chalk market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$35K–$42K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#30**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**49**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**12%**
- Feifeiya56% - Crayola9% - JOYIN9% - Weewooday7% - Toodler4% - Fat Zebra Designs3% - Open — no brand owns it (5 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 40 weeks — +23.3% search growth over the last 90 days.
3K2KSpike '26Oct '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/us/toys-games/glow-in-the-dark-chalk/trend)
## **Top glow in the dark chalk search terms**
- **glow in the dark chalk**30K/yr+28.4%3.1% conv. - **neon chalk**14K/yr+20.5%3.6% conv. - **neon sidewalk chalk**5K/yr+25.2%2.6% conv. - **glow in the dark sidewalk chalk**6K/yr+11.1%2.8% conv. - **glow chalk**4K/yr+18.6%3.1% conv. - **glow in the dark chalk sidewalk**3K/yr+47.7%6.1% conv. - **black light chalk**3K/yr+2.4%5.0% conv. [**All search terms **](https://flapen.com/research/us/toys-games/glow-in-the-dark-chalk/search-terms)
## **Top glow in the dark chalk products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$7K30%$11K40%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Feifeiya 12 Pcs Glow in the Dark Chalk Under Blacklight 6 Neon Colors Washable Dustless UV Sidewalk Chalk for Black Light Party Playground Chalkboard Birthday Gift and Outdoor Drawing (Crayon)**Feifeiya**$14.16**4.2★143 rev](https://www.amazon.com/dp/B0DD6L5YX6) [2**Feifeiya 30 Pcs Glow in the Dark Chalk Under Blacklight 6 Neon Colors Washable Dustless UV Sidewalk Chalk for Black Light Party Playground Chalkboard Birthday Gift and Outdoor Drawing (Crayon)**Feifeiya**$22.95**4.2★143 rev](https://www.amazon.com/dp/B0F6CG2VBK) [3**Feifeiya 12 Pcs Glow in the Dark Chalk Under Blacklight 6 Neon Colors Washable Dustless UV Sidewalk Chalk for Black Light Party Playground Chalkboard Birthday Gift and Outdoor Drawing (Cylindrical)**Feifeiya**$14.10**4.2★143 rev](https://www.amazon.com/dp/B0F7RG49C1) [4**JOYIN 36 PCS Washable Sidewalk Chalk 6 Packs Total 3 Styles (Tie-Dye Glitter & Neon) Outdoor Chalks for Painting Drawing Gifts for Kids**JOYIN**$17.12**4.6★846 rev](https://www.amazon.com/dp/B093CWDKLL) [5**12 Pcs Glow in The Dark Chalks Under Blacklight 2 Pcs UV Flashlight and 6 Neon Color Washable Dustless UV Sidewalk Chalk for Drawing Black Light Party Supply Birthday Gift Paint Chalkboard Playground**Weewooday**$15.64**4.4★19 rev](https://www.amazon.com/dp/B0DNSZKRD2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Feifeiya 30 Pcs Glow in the Dark Chalk Under Blacklight 6 Neon Colors Washable Dustless UV Sidewalk Chalk for Black Light Party Playground Chalkboard Birthday Gift and Outdoor Drawing (Cylindrical)**Feifeiya**$22.42**143 rev3mo ago](https://www.amazon.com/dp/B0GXVVXMFG) [**Toodler 8 UV Neon Chalk Markers Glow in the Dark under Blacklight Jumbo Liquid Chalk Markers Erasable 10mm 3 In 1 Nib Fluorescent Paint Pens For Car Window Glass Blackboard Poster Painting DIY Craft**Toodler**$15.57**112 rev8mo ago](https://www.amazon.com/dp/B0FMXVWHBK) [**Feifeiya 12 Pcs Glow in the Dark Chalk Under Blacklight 6 Neon Colors Washable Dustless UV Sidewalk Chalk for Black Light Party Playground Chalkboard Birthday Gift and Outdoor Drawing (Cylindrical)**Feifeiya**$14.10**143 rev1y ago](https://www.amazon.com/dp/B0F7RG49C1) [**Feifeiya 30 Pcs Glow in the Dark Chalk Under Blacklight 6 Neon Colors Washable Dustless UV Sidewalk Chalk for Black Light Party Playground Chalkboard Birthday Gift and Outdoor Drawing (Crayon)**Feifeiya**$22.95**143 rev1y ago](https://www.amazon.com/dp/B0F6CG2VBK) [**12 Pcs Glow in The Dark Chalks Under Blacklight 2 Pcs UV Flashlight and 6 Neon Color Washable Dustless UV Sidewalk Chalk for Drawing Black Light Party Supply Birthday Gift Paint Chalkboard Playground**Weewooday**$15.64**19 rev1y ago](https://www.amazon.com/dp/B0DNSZKRD2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Feifeiya 30 Pcs Glow in the Dark Chalk Under Blacklight 6 Neon Colors Washable Dustless UV Sidewalk Chalk for Black Light Party Playground Chalkboard Birthday Gift and Outdoor Drawing (Cylindrical)**Feifeiya**$22.42**4.2★**▲ 284%**](https://www.amazon.com/dp/B0GXVVXMFG) [**Cra-Z-Art Colored Chalk 16 Count (10801-48) Assorted**Cra-Z-Art**$1.00**4.1★**▲ 162%**](https://www.amazon.com/dp/B009C98RQY) [**VEESA Washable Sidewalk Chalk for Kids 52 PCS 10 Colors Jumbo**VEESA**$17.48**4.7★**▲ 50%**](https://www.amazon.com/dp/B0D1TWFNBL) [**Feifeiya 30 Pcs Glow in the Dark Chalk Under Blacklight 6 Neon Colors Washable Dustless UV Sidewalk Chalk for Black Light Party Playground Chalkboard Birthday Gift and Outdoor Drawing (Crayon)**Feifeiya**$22.95**4.2★**▲ 14%**](https://www.amazon.com/dp/B0F6CG2VBK) [**Prang Board Chalk Assorted Colors 12 Count**Prang**$0.98**4.2★**▲ 14%**](https://www.amazon.com/dp/B0000AQNKL)
**~~View all trending →~~**
## **What buyers say about glow in the dark chalk**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“Great assortment of colors”*
**Quality-Overall**10%
*“Excellent product”*
**Value For Money**7%
*“Worth it”*
**Fun/Entertainment Experience**6%
*“fun to create with”*
**Writing Experience**6%
*“write really nice”*
**Pen/Pencil Quality**4%
*“Good pens”*
**Ease Of Use**4%
*“Easy to use”*
**Ease Of Cleaning**4%
*“Washed off easy”*
**Brightness/Shine/Glow**3%
*“very bright colors”*
**Advertised Vs Actual Product**3%
*“Just as explained”*
### **What buyers complain about **
**Color**20%
*“Color issue”*
**Defective Material/Parts**11%
*“Lots of broken pieces”*
**Quality-Overall**6%
*“I expected better quality control”*
**Durability**4%
*“Breaks easily”*
**Value For Money**4%
*“This is a terrible value for the money”*
**Brightness/Shine/Glow**3%
*“not all of them glow”*
**Writing Experience**3%
*“Could not get them to write on my car windows properly”*
**Size-Overall**3%
*“Smaller than other brands”*
**Moist/Dry**2%
*“the box was wet”*
**Ease Of Use**2%
*“They are kind of a pain to get started”*
### **Top return reasons **
**Defective Material/Parts**33%
**Size-Overall**11%
**Value For Money**10%
**Functionality-Overall**7%
**Advertised Vs Actual Product**4%
**Color**4%
**Ink Refill**4%
**Dry/Empty Ink**3%
**Leak-Proof**3%
**Writing Experience**3%
## **Common questions**
- **Is glow in the dark chalk profitable to sell on Amazon United States?**
- The niche generates $35K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.3%. Flapen's verdict: Skip it (43/100).
- **How competitive is the glow in the dark chalk niche?**
- 11 brands and 49 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in glow in the dark chalk?**
- Top complaints mined from reviews: Color, Defective Material/Parts, Quality-Overall. The return rate is 1.1%.
- **What does it cost to enter the glow in the dark chalk niche?**
- Listings span $0.98–$26.54; the average listing price is $14.11 (sweet spot $15–$100). The average incumbent carries 4,240 reviews — the moat a new listing must climb.
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